At Root, we believe that choosing nontoxic cosmetics should never force you to compromise on creative expression or the option of bringing your favorite colors into your makeup looks. With over 50 loose and pressed pigment eyeshadows to choose from so you won’t have to compromise anything! Whether you prefer classic neutrals or like to get a little glam, we’ve got the perfect eyeshadows for the job!
Add the finishing touches to your all-natural eye look with our high performing eyeliners, best selling mascara, and our brow products!
Root 100% Lash Mascara is 100% natural with organic lash conditioning ingredients. Our 100% Lash Mascara coats & thickens each lash while being smudge proof & water resistant. Plus, our...
Our 100% LINE LIQUID EYELINER is now available in eco-friendly glass packaging! It applies smoothly, dries fast & is smudge-proof, long-wearing & nontoxic. Our small & sleek brush applicator allows you to get...
Our brow pomades are made with natural & organic plant based ingredients, naturally colored with rich minerals. Brow pomades are the ultimate two in one - they define your brows...
A Root favorite! Our loose Tan Rose eyeshadow pigment is a STUNNING shimmery tan color with a dusty pink undertone. Use wet or dry for a stunning natural eyeshadow. #roottanroseCOLOR SWATCH...
Define & frame your face NATURALLY with our Natural Brow Powder Pan. Our long-lasting, water resistant formula adds color, depth & dimension to your brows. Packed with organic conditioning extracts,...
Our loose Janessa eyeshadow pigment is a gorgeous taupey gray-brown color that works with all different eye colors & gives you the PERFECT smokey eye. Use wet or dry for...
COLOR DESCRIPTIONThis neutral taupey brown is perfect for everyone with just the right amount of shimmer! Use as a crease color or all over your lid. Stella is most similar...
COLOR DESCRIPTIONSnow Peach is a soft shimmery peach, perfect for highlighting your brow bone & inner tear duct. But don't stop there - Snow Peach makes a beautiful lid shade, too!#rootsnowpeach About...
Our loose Portland eyeshadow pigment is a gorgeous shimmery brown color. It pairs perfectly with Root favorites Tan Rose & Midnight Mocha as it is in between both of those...
Our loose Midnight Mocha eyeshadow is a rich brown with a bronzey-gold sheen. Use wet or dry for a stunning natural eyeshadow or eyeliner.#rootmidnightmocha COLOR SWATCH INGREDIENTSMica, Titanium Dioxide, Tin...
COLOR DESCRIPTIONChampagne Cake is a beautiful light shimmery pink. It's the perfect highlighting shade for your brow bone, inner corner of your eye & center of your lid for a dramatic shimmery...
COLOR DESCRIPTIONDolce is a rich brown with a hint of deep burgundy & a touch of shimmer. A shade darker than our customer favorite, Stella.#rootdolce About our finishes:Shimmer • a true...
Our loose Holland eyeshadow pigment is a soft, shimmery neutral with tones of ivory & blush. Use wet or dry for a stunning natural eyeshadow. #roothollandCOLOR SWATCH INGREDIENTS Mica, Titanium Dioxide, Iron...
Our loose Jasmine eyeshadow pigment is unlike any of our other eyeshadows so far! It is a striking golden brown with hints of black & deep berry. Use wet or...
COLOR DESCRIPTIONTruffle is a gorgeous matte gray brown color. This medium-toned shade is the perfect addition to every eyeshadow collection!#roottruffle About our finishes:Shimmer • a true shimmery finishSatin Shimmer • our Satin Shimmer finish is...
Our 2016 Fall Collection embraces earthy romantic tones that are equally flattering on everyone.COLOR DESCRIPTIONCashmere is the perfect light nude color with a barely there hint of blush. Cashmere has a...
Our 2016 Fall Collection embraces earthy romantic tones that are equally flattering on everyone.COLOR DESCRIPTIONGatsby is a stunning medium bronze color with a shimmer finish.#rootgatsby #root2016fall About our finishes:Shimmer •...
Our 2016 Fall Collection embraces earthy romantic tones that are equally flattering on everyone.COLOR DESCRIPTIONSweet Tea is a crave-worthy golden brown with a matte finish.#rootsweettea #root2016fall About our finishes:Shimmer •...
Our 2016 Fall Collection embraces earthy romantic tones that are equally flattering on everyone.COLOR DESCRIPTIONRosewood is an oh-so-gorgeous rosey neutral with a matte finish.#rootrosewood #root2016fall About our finishes:Shimmer • a...
Our loose matte Berry Matte eyeshadow & eyeliner pigment is vibrant with rich red & burgundy tones. Use wet or dry for a stunning natural eyeshadow.#rootberrymatte COLOR SWATCH INGREDIENTS Iron Oxide...
COLOR DESCRIPTIONCoco is a dark matte brown that is absolutely gorgeous as a crease color, an all over lid color or subtle eyeliner when applied with any of our eyeliner brushes.#rootcoco...
Our loose Black Beauty eyeshadow & eyeliner is a rich matte black with the slightest hint of shimmer. Use wet or dry for a stunning natural eyeshadow or eyeliner. Our...
Our 2016 Fall Collection embraces earthy romantic tones that are equally flattering on everyone.COLOR DESCRIPTIONBliss is a dewy soft rosy taupe with a satin shimmer finish.#rootbliss #root2016fall About our finishes:Shimmer •...
Our 2016 Fall Collection embraces earthy romantic tones that are equally flattering on everyone.COLOR DESCRIPTIONHeirloom is a stunning light golden color with a shimmer finish.#rootheirloom #root2016fall About our finishes:Shimmer •...