Bestsellers

Nontoxic beauty that performs.
Thoughtful ingredients, beautiful results & prices you'll love.
100% Lash Natural & Organic Mascara

Hydrates, soft tint, everyday glow

100% Lash Natural & Organic Mascara

Regular price $ 18.00

Sale price $ 18.00 Regular price

Select Shade: Black Black Brown

Black
Pretty Booster+ Hydrating Skin Tint

Hydrates, soft tint, everyday glow

Pretty Booster+ Hydrating Skin Tint

Regular price $ 26.00

Sale price $ 26.00 Regular price

Shade: 1 • For fair skin tones with neutral undertones. 1 • For fair skin tones with neutral undertones. 2 • For fair to light skin tones with golden undertones. 3 • For light to medium skin tones with warm undertones. 4 • For medium skin tones with golden undertones. 5 • For medium skin tones with neutral undertones. 6 • For medium to tan skin tones with golden undertones. 7 • For tan skin tones with golden undertones. 8 • For tan skin tones with neutral undertones. 9 • For tan to dark skin tones with neutral undertones. 10 • For dark skin tones with golden undertones. 11 • For deep skin tones with neutral undertones. 12 • For the deepest skin tones with neutral undertones.

1 • For fair skin tones with neutral undertones.
Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Pearl Powder Mineral Foundation

Regular price $ 20.00

Sale price $ 20.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
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Bakuchiol + Hyaluronic Acid Serum

Hydrates, soft tint, everyday glow

Bakuchiol + Hyaluronic Acid Serum

Regular price $ 28.00

Sale price $ 28.00 Regular price
Pretty Skin Perfecter

Hydrates, soft tint, everyday glow

Pretty Skin Perfecter

Regular price $ 18.00

Sale price $ 18.00 Regular price

Shade: 1 • For fair skin tones with neutral undertones. 1 • For fair skin tones with neutral undertones. 2 • For fair to light skin tones with golden undertones. 3 • For light to medium skin tones with warm undertones. 4 • For medium skin tones with golden undertones. 5 • For medium skin tones with neutral undertones. 6 • For medium to tan skin tones with golden undertones. 7 • For tan skin tones with golden undertones. 8 • For tan skin tones with neutral undertones. 9 • For tan to dark skin tones with neutral undertones. 10 • For dark skin tones with golden undertones. 11 • For deep skin tones with neutral undertones. 12 • For the deepest skin tones with neutral undertones.

1 • For fair skin tones with neutral undertones.
Pretty Balm

Hydrates, soft tint, everyday glow

Pretty Balm

Regular price $ 9.00

Sale price $ 9.00 Regular price

Linked Products Pretty + Plumping • light shimmery pink Marsala • neutral nude with a touch of shimmer Loyal • peachy nude Paris • nude pink with a vibrant shimmer Sadie • peachy pink Hallie • neutral brown taupe nude Ballet • soft shimmery pink Sugar Plum • icy rosy pink Waverly • light pink with a coral tint Gossip • bright coral-pink Doll • bright classic pink Tess • deep pink Campbell • rich reddish-pink Merlot • bold wine-red Mila • deep berry Lulu • vibrant cool-toned pink with a hint of purple Phoebe • vibrant purple Margot • vibrant pink with a hint of warm purple Clear
Pressed Mineral Eyeshadow

Hydrates, soft tint, everyday glow

Pressed Mineral Eyeshadow

Regular price $ 14.00

Sale price $ 14.00 Regular price

Linked Products Allison • Pressed Eyeshadow Pigment Amanda • Pressed Eyeshadow Pigment Antigua • Pressed Eyeshadow Pigment Arianna • Pressed Eyeshadow Pigment Belize • Pressed Eyeshadow Pigment Bellini • Pressed Eyeshadow Pigment Bliss • Pressed Eyeshadow Pigment Blue Lagoon • Pressed Eyeshadow Pigment Cabernet • Pressed Eyeshadow Pigment Calypso • Pressed Eyeshadow Pigment Carolyn • Pressed Eyeshadow Pigment Cashmere • Pressed Eyeshadow Pigment Champagne Cake • Pressed Eyeshadow Pigment Cobblestone • Pressed Eyeshadow Pigment Coco • Pressed Eyeshadow Pigment Colette • Pressed Eyeshadow Pigment Courtney • Pressed Eyeshadow Pigment Dolce • Pressed Eyeshadow Pigment Duke • Pressed Eyeshadow Pigment Eileen • Pressed Eyeshadow Pigment Erin • Pressed Eyeshadow Pigment Farrah • Pressed Eyeshadow Pigment Flora • Pressed Eyeshadow Pigment Gatsby • Pressed Eyeshadow Pigment Heirloom • Pressed Eyeshadow Pigment Izzy • Pressed Eyeshadow Pigment Joan • Pressed Eyeshadow Pigment Kat • Pressed Eyeshadow Pigment Kelly • Pressed Eyeshadow Pigment Macaroon • Pressed Eyeshadow Pigment Mary • Pressed Eyeshadow Pigment October • Pressed Eyeshadow Pigment Pixi • Pressed Eyeshadow Pigment Rosewood • Pressed Eyeshadow Pigment Roxy • Pressed Eyeshadow Pigment September • Pressed Eyeshadow Pigment Silken • Pressed Eyeshadow Pigment Smitten • Pressed Eyeshadow Pigment Snow Peach • Pressed Eyeshadow Pigment St. Tropez • Pressed Eyeshadow Pigment Stainless • Pressed Eyeshadow Pigment Stella • Pressed Eyeshadow Pigment Stiletto • Pressed Eyeshadow Pigment Sugar • Pressed Eyeshadow Pigment Sweet Tea • Pressed Eyeshadow Pigment Tigerlily • Pressed Eyeshadow Pigment Tiramisu • Pressed Eyeshadow Pigment Truffle • Pressed Eyeshadow Pigment Vienna • Pressed Eyeshadow Pigment
Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer

Hydrates, soft tint, everyday glow

Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer

Regular price $ 24.00

Sale price $ 24.00 Regular price

Linked ProductsTrial • .35ozRegular • 1.75oz
Not your average brush
Ours are handmade in the USA & designed for flawless makeup application.
Pretty Hair Day Shampoo Bar

Hydrates, soft tint, everyday glow

Pretty Hair Day Shampoo Bar

Regular price $ 16.00

Sale price $ 16.00 Regular price
Moisture Whip Lavender + Rosemary Deep Conditioning Body Cream

Hydrates, soft tint, everyday glow

Moisture Whip Lavender + Rosemary Deep Conditioning Body Cream

Regular price $ 24.00

Sale price $ 24.00 Regular price

Linked ProductsTrial • .9ozRegular • 6oz
Organic Aloe Setting Silk

Hydrates, soft tint, everyday glow

Organic Aloe Setting Silk

Regular price From $ 10.00

Sale price From $ 10.00 Regular price

Package Type plastic jar • 5 grams compostable refill • 5 grams
Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging

Hydrates, soft tint, everyday glow

Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging

Regular price $ 24.00

Sale price $ 24.00 Regular price

Shade: 0 • Clear 0 • Clear 1 • Fair 2 • Light 3 • Lightly Medium 4 • Lightly Golden 5 • Medium 6 • Medium Golden 7 • Medium Tan 8 • Dark 9 • Dark Warm 10 • Deep 11 • Deep Neutral 12 • Espresso

0 • Clear
Bakuchiol Anti-Aging Cream Cleanser

Hydrates, soft tint, everyday glow

Bakuchiol Anti-Aging Cream Cleanser

Regular price $ 28.00

Sale price $ 28.00 Regular price ~~$ 0.00~~
Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm

Hydrates, soft tint, everyday glow

Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm

Regular price $ 28.00

Sale price $ 28.00 Regular price
Pretty Hair Day Arrowroot + Citrus Volumizing Dry Shampoo

Hydrates, soft tint, everyday glow

Pretty Hair Day Arrowroot + Citrus Volumizing Dry Shampoo

Regular price From $ 20.00

Sale price From $ 20.00 Regular price

Color Original Untinted Brunette

Packaging Type bottle compostable refill
Fresh Face Grapefruit + Charcoal Clearing Cleanser

Hydrates, soft tint, everyday glow

Fresh Face Grapefruit + Charcoal Clearing Cleanser

Regular price $ 24.00

Sale price $ 24.00 Regular price

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