March 27, 2017


Get Ready with Root

Get Ready with Root! Katherine (@rootprettykatherine) takes you through her typical makeup routine, using our all natural cosmetics! Never miss a new video! Be sure to subscribe to our YouTube Channel! View full article →
March 13, 2017


Fresh & Pretty in a Hurry

Mornings can pass in a flash! When I am swamped, I love trusting in the simplicity and quality of Root’s products. By quickly applying just a few of my favorite basic products, I can run out my door feeling confidant, pretty, and put together...
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March 06, 2017


Custom Cream Highlighting & Contouring

Are you curious about cream highlighting and contouring but don't know where to start? You'll be excited to learn that you can create a customized cream highlight and contour palette by multi-purposing existing Root products!

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February 27, 2017


February 20, 2017


February 13, 2017


Day to Night Valentine's Look

Take your Root Valentine's look from Day to Night with Eileen! She gives you step-by-step instructions to create a subtly sweet daytime look and then transforms it to a romantic date-ready look! Watch the tutorial HERE on our YouTube channel, and shop Eileen's entire Root look here. Happy Valentine's Day!

Featured Products:
Prime + Conceal Color Corrector + #22 Concealer Brush
Pearl Powder Foundation
Natural Brow Pomade
Rosewood Pressed Eyeshadow
Smitten Pressed Eyeshadow
Berry Matte Loose Eyeshadow
100% Lash Natural Mascara (Black)
Sunniest Blushing Bronze
Setting Silk
Doll Pretty Balm
Etta Loose Eyeshadow
White Gold Illuminator + #20 Set & Illuminate Brush
100% Line Liquid Eyeliner
February 06, 2017


Soft & Romantic Night Out Video Tutorial

One of the most romantic months of the year is here - February! Spokesmodel Kelly shows you how to create a simple look featuring soft, flattering pink and purple tones – perfect for a night out! Throughout, she demonstrates how to apply your Root makeup flawlessly with our brand new custom collection of vegan + US made makeup brushes! Click HERE to watch!  

Products featured:

Maya Pressed Bronze + #62 Blush and Bronze Brush

My Girl Pressed Blush + #62 Blush and Bronze Brush
White Gold Illuminator + #20 Set and Illuminate Brush
Josi Loose Eyeshadow + #16 Eyeshadow Blending Brush
Galaxy Loose Eyeshadow + #18 Angled Eyeshadow Brush
Snow Peach Pressed Eyeshadow + #6 Lip, Line, and Smudge Brush
Pretty All Day Gel Eyeliner + #2 Tiny Angle Brush
100% Lash Natural Mascara (Black)
Flirt Vegan Shea Butter Lipstick

January 24, 2017


Clean it ALL with Lemon Pretty Everything Soap

One product really can do everything. From cleaning countertops to floors, makeup brushes to car interiors, and adults to babies, our Pretty Everything Soap is the prettiest little overachiever we might have ever seen!

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Lovely Locks: Why You'll Love Root Haircare!

So your skincare products are from Root, your favorite mascara and lipstick is from Root, but what about your haircare? If you're still using toxic drugstore shampoos, conditioners, hairsprays, and more this post is for you! Root's haircare line, Pretty Hair Day, is packed full of the best all natural ingredients around and will leave your hair happier and healthier than ever before! Read on to find out why you should make the switch, regardless of your hair type!

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January 02, 2017


model ›   tutorial ›  

5 Product Day to Night Look

Now that New Years Eve has come and gone, are you resolving to overhaul your makeup bag in favor of green and nontoxic beauty products? Kelly shows you how (without breaking the bank) in this day to night look tutorial! This entire tutorial was done with just FIVE Root products! Click HERE to watch!

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