Hey, Pretty! Welcome to Root! Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them! xo, Krista & the Root Team
Our custom brushes are handmade in the USA with the softest, silkiest, white vegan bristles.
Our #70 Airbrush Foundation Kabuki is a dense, flat top kabuki brush, ideal for buffing on liquid or powder foundation. After applying your blush or bronze (we recommend the #64 Fluffy Kabuki) use the #70 Airbrush to blend out your blush & bronze for a soft, smooth, airbrushed finish.
Brush Full Length: 5.8" Brush head width at it's widest point is 1.3" Brush head length at it's tallest point is .5"
To clean your brushes: 1. Rinse under warm water, always keep the brush bristles pointed down 2. Use our Pretty Brush Cleaner & gently massage the bristles in the palm of your hand, rinse thoroughly 3. Gently squeeze the bristles in a towel & dry with bristles pointed down to avoid water collecting in handle & loosening the brush handle
Use our Pretty Surface Cleaner Bottle to make up to 280 ounces of surface cleaner with just one bottle of Pretty Everything Soap.
This reusable empty glass bottle features a trigger sprayer that can be switched to stream or spray, as well as off.
To make Pretty Surface Cleaner, simply at 1.75oz (or 3.5 tbsp) of Pretty Everything Soap to the bottle and fill with warm water. It's best to use within 2 weeks of making, which won't be hard to do, as it smells so great with all 3 naturally scented Pretty Everything Soaps that you won't want to stop cleaning!
Feel free to play around with the dilution rate based on your cleaning needs. We recommend diluting between 5-15%, our recipe is diluted at 11%.
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description:Candace is a gorgeous medium toned brown.
#candaceprettybalm
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
Our loose Gunmetal eyeshadow & eyeliner is a dark metallic gray. It is softer than black but still adds a depth of color without being too harsh. Use wet or dry for a stunning natural eyeshadow or eyeliner. Our natural formulation includes the amazing Carnauba Wax which gives it a silky finish & application. #rootgunmetal
INGREDIENTS Mica, Titanium Dioxide, Iron Oxide, Carnauba Wax 1.5grams
TO APPLY
Dry: Tap eyeshadow into your eyeshadow lid. With finger or eyeshadow brush gently apply eyeshadow to eyelids. Tap any excess eyeshadow powder back into your jar.
Wet: Tap eyeshadow into your eyeshadow lid. Dip your finger or eyeshadow brush into water, mix powder and apply to eyelids. Dry eyeshadow lid before closing jar.
TIPS & TRICKS
Our Prime + Conceal makes an awesome eyeshadow primer. We love using our Fair shade.
Our loose mineral blush in February is a vibrant matte magenta.
#rootfebruary
TOAPPLY
SMILE! Apply blush to the apples of your cheeks blending upward towards the top of your ear. Start with less blush because you can always add more. If you've added too much simply apply our Setting Silk over top to tone down that color.
INGREDIENTS Mica, Titanium Dioxide, Iron Oxide, Manganese Violet, Carnauba Wax
For a limited time only, grab our Limited Edition Blossom Pretty Balm!
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description:Blossom is a light dusty rose nude shade.
#blossomprettybalm
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description:Phoebe is a vibrant purple color. #phoebeprettybalm
COLOR SWATCH
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
Our loose mineral blush in January is a dewy berry pink with a subtle purple undertone.
#rootjanuary
TOAPPLY
SMILE! Apply blush to the apples of your cheeks blending upward towards the top of your ear. Start with less blush because you can always add more. If you've added too much simply apply our Setting Silk over top to tone down that color.
INGREDIENTS Mica, Iron Oxide, Tin Oxide, Titanium Dioxide, Manganese Violet • May Contain: Carnauba Wax
Silken is a beautiful soft cream tone. Silken has a Satin finish. #rootsilken
About our finishes: Shimmer •a true shimmery finish Satin Shimmer • ourSatin Shimmerfinish is not ultra shimmery, but a touch more shimmer than ourSatinfinish.Satin Shimmerhas a great dewy finish! Satin•is a silky finish that's not quite matte with very little shimmer Matte•matte has no shimmer
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description:Cassy is a medium toned dusty rose color.
#cassyprettybalm
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
Our loose Tart eyeshadow pigment is a beautiful light peach shade. Use wet or dry for a stunning natural eyeshadow. Give it a try as a blush too! #roottart
INGREDIENTS
Mica, Titanium Dioxide, Iron Oxides, Carnauba Wax 1.35 grams
TO APPLY
Dry: Tap eyeshadow into your eyeshadow lid. With finger or eyeshadow brush gently apply eyeshadow to eyelids. Tap any excess eyeshadow powder back into your jar.
Wet: Tap eyeshadow into your eyeshadow lid. Dip your finger or eyeshadow brush into water, mix powder and apply to eyelids. Dry eyeshadow lid before closing jar.
TIPS & TRICKS
OurPrime + Concealmakes an awesome eyeshadow primer. We love using our Fair shade.
Our December Blush is a dewy peachy pink with golden bronze tones. Our pressed pigments offer intense pigment & creamy application. A little bit goes a long way.
#rootdecember
TO APPLY Choose your desired blush for application. A fluffier, less dense brush is preferred as our pressed blushes are highly pigmented. Dust your brush onto the pigment. SMILE! Apply in a sweeping motion to the apples of your cheeks. Apply more to achieve desired look.
Add a moisturizing pop of color to your pout with our long wearing Vegan Shea Butter lipstick. Naturally pigmented with 100% minerals, our lipsticks are Vegan, Gluten Free, Paraben Free & made with Organic oils & natural waxes, but most importantly free of harmful toxins & synthetic dyes! Our lipsticks come perfectly packaged in a high quality sleek silver metal tube. Root lipsticks will quickly become your go to lipstick!
COLOR DESCRIPTION • Kristy is a light blush pink *While we do our very best to display colors accurately screens may vary. Lipstick colors also vary depending on your natural lip color, skin tone & how heavy or light you apply it.
Our loose mineral blush in November is a beautiful deep rose gold color that we adore. An INSTANT favorite!
#rootnovember
TOAPPLY
SMILE! Apply blush to the apples of your cheeks blending upward towards the top of your ear. Start with less blush because you can always add more. If you've added too much simply apply our Setting Silk over top to tone down that color.
INGREDIENTS Mica, Titanium Dioxide, Iron Oxide & Carnauba Wax
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description:Made after our #1 Selling Sadie Mineral Blush, Sadie is a peachy pink color. #sadieprettybalm
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
Our loose Boots eyeshadow & eyeliner is a rich chocolate brown. Use wet or dry for a stunning natural eyeshadow or eyeliner. Our natural formulation includes the amazing carnauba wax which gives it a silky finish & application. #rootboots
INGREDIENTS Iron Oxides, Mica, Titanium Dioxide & Carnauba Wax 1.7grams
TO APPLY
Dry: Tap eyeshadow into your eyeshadow lid. With finger or eyeshadow brush gently apply eyeshadow to eyelids. Tap any excess eyeshadow powder back into your jar.
Wet: Tap eyeshadow into your eyeshadow lid. Dip your finger or eyeshadow brush into water, mix powder and apply to eyelids. Dry eyeshadow lid before closing jar.
TIPS & TRICKS
Our Prime + Conceal makes an awesome eyeshadow primer. We love using our Fair shade.
Our loose mineral blush in Cosmos is a gorgeous dusty purple tone.
#rootcosmos
TOAPPLY
SMILE! Apply blush to the apples of your cheeks blending upward towards the top of your ear. Start with less blush because you can always add more. If you've added too much simply apply our Setting Silk over top to tone down that color.
INGREDIENTS Mica, Titanium Dioxide, Tin Oxide, Iron Oxide, Carnauba Wax
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description:Hallie is neutral brown taupe nude with just a hint of velvety purple. #hallieprettybalm
COLOR SWATCH
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
October is a beautiful coppery peachy gold tone. October has a Shimmer finish. #rootoctober
About our finishes: Shimmer •a true shimmery finish Satin Shimmer • ourSatin Shimmerfinish is not ultra shimmery, but a touch more shimmer than ourSatinfinish.Satin Shimmerhas a great dewy finish! Satin•is a silky finish that's not quite matte with very little shimmer Matte•matte has no shimmer
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
Color Description: Berry Red #houstonprettybalm
INGREDIENTS • 100% Natural • Gluten Free • Vegan Organic Olive Fruit Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Fruit Oil, Organic Jojoba Seed Oil, Raspberry Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Organic Sunflower Seed Oil • May Contain: Mica, Titanium Dioxide, Iron Oxides, Tin Oxide &/or Manganese Violet
"It was during my pregnancy with my son, Duke, that I began eliminating toxic chemicals and ingredients from all areas of our life. Little did I know that it would spark my passion to start my own company with the mission to create not only the safest products but also the very best performing products on the market." -Krista, Founder Root
