mark your calendars | Thursday, October 6
9 Years of Root
We're celebrating our birthday BIG this year! $9 beauty deals on our best-sellers & a free birthday gift with $50+.
see it in action
100% Lash Mascara
Our Best-Sellers
our last seasonal pretty club
The Fall Box
Snag our last Seasonal Pretty Club Box - filled with four surprise, never-before-seen full size Root beauty products & three makeup samples.
eco-friendly + customizable
Pretty Forever Palette
Build your dream makeup palette
All the shades you love & none you don't. All of our pressed pan color cosmetics & Pretty Paints effortlessly snap into our Pretty Forever Palette
GIVING BACK
We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.
REAL BEAUTY
Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.
YOUR BEAUTY BFF
Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.