Hey, Pretty!
Welcome to Root! Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
xo,
Krista & the Root Team

NEW! Fresh Friday Products





Pretty Blog

Pressed vs Loose: What's the difference between Root's Eyeshadows?

June 19, 2017

One of the most frequently asked questions is answered for you! What is the difference between Root's pressed and loose eyeshadows? Dive into the details with Emily as she explains all about our natural & nontoxic eyeshadows!