Clean & Simple

True Autumn Palette

SHOP FALL BEAUTY
  • Gluten Free

  • Natural Ingredients

  • Organic Formulas

  • Nontoxic

  • 100% Vegan

Root Favorites

 Our Most-Loved Clean Beauty

Real results

Real Women. Real Root Stories.

Nontoxic beauty that makes a difference.

Before After

“Really hesitated sharing this because my skin was seriously SO BAD in 2021. The after picture is from TODAY. Truly amazing. I will live & die by these products! Using nontoxic Root makeup also helps with a clear complexion.”

Alyxx L.

Before After

“I have been using nothing but Root skincare since 2018ish. It has helped with my acne tremendously. I no longer feel the need to use makeup & get compliments on how nice my skin looks from time to time. Thank you!”

Rachal R.

Why 47,000+ Beauty Lovers Trust Root

★ ★ ★ ★ ★

The best natural foundation I have used in my 46 years.

Shop Pretty Booster+
★ ★ ★ ★ ★

I've seen a noticeable difference in fines lines and wrinkles.

Shop Bakuchiol Serum
★ ★ ★ ★ ★

It's so creamy and buildable. Blends out like a dream!

Shop Pretty Paint

We believed beauty could be better. So we created Root.

Discover Our Story

We believe in truly clean, nontoxic beauty made with high-quality natural & organic ingredients.

Ingredient Beliefs

We started with beauty, but found so much more. A community built on friendship, kindness & generosity.

GIVING BACK

Root looks good on you.