Hey, Pretty!
Welcome to Root! Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
xo,
Krista & the Root Team

NEW! Fresh Friday Products







Pretty Blog

Mother's Day with the Root Mamas - Our Favorite Root Products!

May 02, 2018

"It was during my pregnancy with my son, Duke, that I began eliminating toxic chemicals and ingredients from all areas of our life. Little did I know that it would spark my passion to start my own company with the mission to create not only the safest products but also the very best performing products on the market." -Krista, Founder Root