our founder's 2023 must-haves in organic beauty
shop our most loved beauty products
Our freshest natural + organic releases
makeup created with only the best natural + organic ingredients
black friday deal
free with $150+
Infinity Cream Pigment Duo
creamy, buildable, long-lasting pigment
GIVING BACK
We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.
REAL BEAUTY
Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.
YOUR BEAUTY BFF
Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.