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Gluten Free
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Natural Ingredients
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Organic Formulas
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Nontoxic
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100% Vegan
Root Favorites
Our Most-Loved Clean Beauty
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100% Lash Natural & Organic Mascara
Hydrates, soft tint, everyday glow
4.5 / 5.0
(648) 648 total reviews
100% Lash Natural & Organic Mascara
Regular price $ 18.00Sale price $ 18.00 Regular priceBlack
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Bakuchiol + Hyaluronic Acid Serum
Hydrates, soft tint, everyday glow
4.9 / 5.0
(155) 155 total reviews
Bakuchiol + Hyaluronic Acid Serum
Regular price $ 28.00Sale price $ 28.00 Regular price -
Pretty Booster+ Hydrating Skin Tint
Hydrates, soft tint, everyday glow
4.7 / 5.0
(258) 258 total reviews
Pretty Booster+ Hydrating Skin Tint
Regular price $ 26.00Sale price $ 26.00 Regular price1 • For fair skin tones with neutral undertones.
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Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm
Hydrates, soft tint, everyday glow
4.8 / 5.0
(398) 398 total reviews
Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm
Regular price $ 28.00Sale price $ 28.00 Regular price
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Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging
Hydrates, soft tint, everyday glow
4.8 / 5.0
(322) 322 total reviews
Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging
Regular price $ 24.00Sale price $ 24.00 Regular price0 • Clear
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Pretty Skin Perfecter
Hydrates, soft tint, everyday glow
4.8 / 5.0
(224) 224 total reviews
Pretty Skin Perfecter
Regular price $ 18.00Sale price $ 18.00 Regular price1 • For fair skin tones with neutral undertones.
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Organic Aloe Setting Silk
Hydrates, soft tint, everyday glow
4.9 / 5.0
(200) 200 total reviews
Organic Aloe Setting Silk
Regular price From $ 10.00Sale price From $ 10.00 Regular price -
Pearl Powder Mineral Foundation
Hydrates, soft tint, everyday glow
4.9 / 5.0
(541) 541 total reviews
Pearl Powder Mineral Foundation
Regular price $ 20.00Sale price $ 20.00 Regular priceN1 • for fair complexions with neutral tones
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100% Lash Natural & Organic Mascara
Hydrates, soft tint, everyday glow
4.5 / 5.0
(648) 648 total reviews
100% Lash Natural & Organic Mascara
Regular price $ 18.00Sale price $ 18.00 Regular priceBlack
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Loose Mineral Eyeshadow
Hydrates, soft tint, everyday glow
4.9 / 5.0
(91) 91 total reviews
Loose Mineral Eyeshadow
Regular price $ 12.00Sale price $ 12.00 Regular price -
Pretty Brow+ Natural Brow Gel
Hydrates, soft tint, everyday glow
4.3 / 5.0
(74) 74 total reviews
Pretty Brow+ Natural Brow Gel
Regular price $ 16.00Sale price $ 16.00 Regular priceClear
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Champagne Cake • Pressed Eyeshadow Pigment
Hydrates, soft tint, everyday glow
4.9 / 5.0
(830) 830 total reviews
Champagne Cake • Pressed Eyeshadow Pigment
Regular price $ 14.00Sale price $ 14.00 Regular price
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Mila Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm
Hydrates, soft tint, everyday glow
4.9 / 5.0
(1033) 1033 total reviews
Mila Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm
Regular price $ 9.00Sale price $ 9.00 Regular price -
Kayla • Pretty Paint Hydrating Cream Multi-Use Blush + Lip
Hydrates, soft tint, everyday glow
4.8 / 5.0
(340) 340 total reviews
Kayla • Pretty Paint Hydrating Cream Multi-Use Blush + Lip
Regular price $ 16.00Sale price $ 16.00 Regular price -
Wonderlip Repair + Condition Lip Balm
Hydrates, soft tint, everyday glow
4.9 / 5.0
(111) 111 total reviews
Wonderlip Repair + Condition Lip Balm
Regular price $ 18.00Sale price $ 18.00 Regular price -
Vintage Kiss • Vegan Shea Butter Lipstick
Hydrates, soft tint, everyday glow
4.8 / 5.0
(410) 410 total reviews
Vintage Kiss • Vegan Shea Butter Lipstick
Regular price $ 18.00Sale price $ 18.00 Regular price
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Miranda • Pretty Paint Hydrating Cream Multi-Use Blush + Lip
Hydrates, soft tint, everyday glow
4.8 / 5.0
(340) 340 total reviews
Miranda • Pretty Paint Hydrating Cream Multi-Use Blush + Lip
Regular price $ 16.00Sale price $ 16.00 Regular price -
Loose Mineral Bronzer
Hydrates, soft tint, everyday glow
4.7 / 5.0
(58) 58 total reviews
Loose Mineral Bronzer
Regular price From $ 14.00Sale price From $ 14.00 Regular price -
My Girl Pressed Mineral Blush
Hydrates, soft tint, everyday glow
4.8 / 5.0
(180) 180 total reviews
My Girl Pressed Mineral Blush
Regular price $ 18.00Sale price $ 18.00 Regular price -
Loose Mineral Illuminator
Hydrates, soft tint, everyday glow
5.0 / 5.0
(101) 101 total reviews
Loose Mineral Illuminator
Regular price From $ 14.00Sale price From $ 14.00 Regular price
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Pure Glow Blue Tansy + Watermelon Organic Beauty Balm
Hydrates, soft tint, everyday glow
4.8 / 5.0
(398) 398 total reviews
Pure Glow Blue Tansy + Watermelon Organic Beauty Balm
Regular price $ 28.00Sale price $ 28.00 Regular price -
Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz
Hydrates, soft tint, everyday glow
4.9 / 5.0
(233) 233 total reviews
Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz
Regular price $ 18.00Sale price $ 18.00 Regular price -
Fresh Face Grapefruit + Charcoal Clearing Cleanser
Hydrates, soft tint, everyday glow
4.8 / 5.0
(150) 150 total reviews
Fresh Face Grapefruit + Charcoal Clearing Cleanser
Regular price $ 24.00Sale price $ 24.00 Regular price -
Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer
Hydrates, soft tint, everyday glow
4.8 / 5.0
(72) 72 total reviews
Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer
Regular price $ 24.00Sale price $ 24.00 Regular price
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Intro to Clean Beauty Bundle
Hydrates, soft tint, everyday glow
4.8 / 5.0
(20) 20 total reviews
Intro to Clean Beauty Bundle
Regular price $ 74.00Sale price $ 74.00 Regular price1 • For fair skin tones with neutral undertones.
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Intro to Clean Skincare Bundle • Full Size
Hydrates, soft tint, everyday glow
4.9 / 5.0
(31) 31 total reviews
Intro to Clean Skincare Bundle • Full Size
Regular price $ 124.00Sale price $ 124.00 Regular price -
True Autumn Multi-Use Cream Palette
Hydrates, soft tint, everyday glow
On Sale4.9 / 5.0
(15) 15 total reviews
True Autumn Multi-Use Cream Palette
Regular price $ 48.00Sale price $ 48.00 Regular price$ 70.00On Sale -
Intro to Clean Skincare Bundle • Trial Size
Hydrates, soft tint, everyday glow
4.9 / 5.0
(31) 31 total reviews
Intro to Clean Skincare Bundle • Trial Size
Regular price $ 77.00Sale price $ 77.00 Regular price
Your Clean Routine Starts Here
Real results
Real Women. Real Root Stories.
Nontoxic beauty that makes a difference.
Before
After“Thank you Root for giving me my skin back & making me feel pretty again.”
Sammie S.
Before
After“Really hesitated sharing this because my skin was seriously SO BAD in 2021. The after picture is from TODAY. Truly amazing. I will live & die by these products! Using nontoxic Root makeup also helps with a clear complexion.”
Alyxx L.
Before
After“I have been using nothing but Root skincare since 2018ish. It has helped with my acne tremendously. I no longer feel the need to use makeup & get compliments on how nice my skin looks from time to time. Thank you!”
Rachal R.
Why 47,000+ Beauty Lovers Trust Root
We believed beauty could be better. So we created Root.
Discover Our StoryWe believe in truly clean, nontoxic beauty made with high-quality natural & organic ingredients.
Ingredient BeliefsWe started with beauty, but found so much more. A community built on friendship, kindness & generosity.
GIVING BACK
Root looks good on you.