LAST CHANCE  UP TO 70% OFF FAREWELL SHADES

mark your calendars | Thursday, October 6

9 Years of Root

We're celebrating our birthday BIG this year! $9 beauty deals on our best-sellers & a free birthday gift with $50+.

PREVIEW THE SALE

BIRTHDAY SALE COUNTDOWN

VEGAN

GLUTEN FREE

CRUELTY FREE

NONTOXIC

see it in action

100% Lash Mascara

our last seasonal pretty club

The Fall Box

Snag our last Seasonal Pretty Club Box - filled with four surprise, never-before-seen full size Root beauty products & three makeup samples.

grab the fall box

eco-friendly + customizable

Pretty Forever Palette

Build your dream makeup palette

All the shades you love & none you don't. All of our pressed pan color cosmetics & Pretty Paints effortlessly snap into our Pretty Forever Palette

shop now

GIVING BACK

We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.

REAL BEAUTY

Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.

YOUR BEAUTY BFF

Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.