Hey, Pretty!
Welcome to Root! Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
Krista & The Root Team

Pretty Blog

5 Reasons Why You Need to Clean Your Brushes & Pretty Blender

August 02, 2016

Brush Cleaner Brush Sanitizer Color Switch

Do you know what's lurking in your brushes and makeup applicators? Chances are if you're like me you might not have known the true importance of keeping your brushes clean. Before I knew I knew the importance of washing my brushes and applicators I would go weeks without washing them (gross, I know!) There are so many reasons to keep those brushes clean and I'm going to highlight a few.