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Hey Pretty, Welcome to Root!

Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford.
Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
xo, Krista & the Root Team

TRENDING now

Top Products This Week

100% Lash Natural & Organic Mascara

$ 14.00

Sample Pearl Powder Mineral Foundation

$ 2.00

Pearl Powder Mineral Foundation

$ 18.00

Pretty Booster Liquid Minerals

$ 22.00

NEW releases

Add to Your Collection

Pippa Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm

$ 8.00

September • Pressed Eyeshadow Pigment

$ 12.00

Sierra Pressed Mineral Blush

$ 16.00

Lolli Mineral Blush

$ 14.00

July Eyeshadow

$ 10.00

Tess Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm

$ 8.00

Becca Eyeshadow

$ 10.00

Charming Mineral Blush

$ 14.00

June Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm

$ 8.00

Sayla • Blushing Bronze

$ 14.00

May Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm

$ 8.00

Organic True Blend Carrier Oil

$ 14.00

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Made in the USA • Vegan • Organic • Gluten Free • Paraben Free • Cruelty Free
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