Hey, Pretty!
Welcome to Root! Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
xo,
Krista & the Root Team

NEW! Fresh Friday Products










Pretty Blog

What Makes A Pretty Balm Limited Edition?

April 20, 2018

Limited Edition Pretty Balms are so unique because they are TRULY a one time color. We make our Limited Edition Pretty Balms by melting together all of the "tops" of recently made Pretty Balms from our regular colors. It is always a variety of different Pretty Balms, but never the same! We never quite know what it will look like until we start pouring the Limited Edition Pretty Balms, but they always seem to be our most favorite colors!