Hey, Pretty!
Welcome to Root! Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford. Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
Krista & the Root Team


Pretty Blog

2019 Model Search

September 11, 2018

Model Search 2019

This year, we've decided to completely revamp our Root Model Search, and we're so excited to share it with you!

We will be holding not one, but TWO Model searches, one this Fall, and one in Spring 2019. Each search, we will select SIX fresh faces that will be committed to representing Root for their 6 month term. We're excited to bring a unique group of faces together that every Root customer can relate to! 

We believe in showcasing our customers & real people instead of hiring professional models to represent our brand. And since day one, we have only used customers & ourselves to display our natural beauty products. Are you creative, have a talent for taking high-quality photos & a dedicated passion for Root? ...then this gig is for you! Find out how to enter >