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Nontoxic beauty that performs.
Thoughtful ingredients, beautiful results & prices you'll love.
100% Lash Natural & Organic Mascara

Hydrates, soft tint, everyday glow

100% Lash Natural & Organic Mascara

Regular price $ 18.00

Sale price $ 18.00 Regular price

Select Shade: Black Black Brown

Black
Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Pearl Powder Mineral Foundation

Regular price $ 20.00

Sale price $ 20.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Sample Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Sample Pearl Powder Mineral Foundation

Regular price $ 4.00

Sale price $ 4.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
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Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging

Hydrates, soft tint, everyday glow

Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging

Regular price $ 24.00

Sale price $ 24.00 Regular price

Shade: 0 • Clear 0 • Clear 1 • Fair 2 • Light 3 • Lightly Medium 4 • Lightly Golden 5 • Medium 6 • Medium Golden 7 • Medium Tan 8 • Dark 9 • Dark Warm 10 • Deep 11 • Deep Neutral 12 • Espresso

0 • Clear
Sample Pretty Booster Liquid Minerals

Hydrates, soft tint, everyday glow

Sample Pretty Booster Liquid Minerals

Regular price $ 4.00

Sale price $ 4.00 Regular price

Shade: 0 • Clear 0 • Clear 1 • Fair 2 • Light 3 • Lightly Medium 4 • Lightly Golden 5 • Medium 6 • Medium Golden 7 • Medium Tan 8 • Dark 9 • Dark Warm 10 • Deep 11 • Deep Neutral 12 • Espresso

0 • Clear
Organic Aloe Setting Silk

Hydrates, soft tint, everyday glow

Organic Aloe Setting Silk

Regular price From $ 10.00

Sale price From $ 10.00 Regular price

Package Type plastic jar • 5 grams compostable refill • 5 grams
Pretty Booster+ Hydrating Skin Tint

Hydrates, soft tint, everyday glow

Pretty Booster+ Hydrating Skin Tint

Regular price $ 26.00

Sale price $ 26.00 Regular price

Shade: 1 • For fair skin tones with neutral undertones. 1 • For fair skin tones with neutral undertones. 2 • For fair to light skin tones with golden undertones. 3 • For light to medium skin tones with warm undertones. 4 • For medium skin tones with golden undertones. 5 • For medium skin tones with neutral undertones. 6 • For medium to tan skin tones with golden undertones. 7 • For tan skin tones with golden undertones. 8 • For tan skin tones with neutral undertones. 9 • For tan to dark skin tones with neutral undertones. 10 • For dark skin tones with golden undertones. 11 • For deep skin tones with neutral undertones. 12 • For the deepest skin tones with neutral undertones.

1 • For fair skin tones with neutral undertones.
Sample Pressed Mineral Eyeshadow

Hydrates, soft tint, everyday glow

Sample Pressed Mineral Eyeshadow

Regular price $ 4.00

Sale price $ 4.00 Regular price

Select Color Amanda Belize Bliss Blue Lagoon Cabernet Cashmere Champagne Cake Cobblestone Coco Colette Dolce Duke Eileen Erin Farrah Gatsby Heirloom Joan Kat Kelly Macaroon Mary Pixi Rosewood Silken Snow Peach St. Tropez Stella Stiletto Sugar Sweet Tea Tigerlily Tiramisu Truffle
Not your average brush
Ours are handmade in the USA & designed for flawless makeup application.
Pretty Skin Perfecter

Hydrates, soft tint, everyday glow

Pretty Skin Perfecter

Regular price $ 18.00

Sale price $ 18.00 Regular price

Shade: 1 • For fair skin tones with neutral undertones. 1 • For fair skin tones with neutral undertones. 2 • For fair to light skin tones with golden undertones. 3 • For light to medium skin tones with warm undertones. 4 • For medium skin tones with golden undertones. 5 • For medium skin tones with neutral undertones. 6 • For medium to tan skin tones with golden undertones. 7 • For tan skin tones with golden undertones. 8 • For tan skin tones with neutral undertones. 9 • For tan to dark skin tones with neutral undertones. 10 • For dark skin tones with golden undertones. 11 • For deep skin tones with neutral undertones. 12 • For the deepest skin tones with neutral undertones.

1 • For fair skin tones with neutral undertones.
Sample Loose Mineral Eyeshadow

Hydrates, soft tint, everyday glow

Sample Loose Mineral Eyeshadow

Regular price $ 4.00

Sale price $ 4.00 Regular price

Select Color A Team April Armor Gray Becca Berry Matte Black Beauty Breanne Boots Centsible Diamond Etta Galaxy Georgia Ginger Gunmetal Gold Charm Harlow Holland In the Navy Janessa Josi July Midnight Mocha Missy Mojito Paris Peach Pearl Piper Portland Reese So Bronze Stardust Sunkissed Tan Rose Tart Vintage Lace
Fresh Face Grapefruit + Charcoal Clearing Cleanser

Hydrates, soft tint, everyday glow

Fresh Face Grapefruit + Charcoal Clearing Cleanser

Regular price $ 24.00

Sale price $ 24.00 Regular price
Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz

Hydrates, soft tint, everyday glow

Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsTrial • .05ozRegular • .4ozBOSS • 1.7oz
Bakuchiol + Hyaluronic Acid Serum

Hydrates, soft tint, everyday glow

Bakuchiol + Hyaluronic Acid Serum

Regular price $ 28.00

Sale price $ 28.00 Regular price
Calming Complexion Lavender + Apricot Soothing Moisturizer

Hydrates, soft tint, everyday glow

Calming Complexion Lavender + Apricot Soothing Moisturizer

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsTrial • .35ozRegular • 1.75oz
Hello Pretty Under Eye Brightener

Hydrates, soft tint, everyday glow

Hello Pretty Under Eye Brightener

Regular price $ 18.00

Sale price $ 18.00 Regular price
Antioxidant Boost Pomegranate + Blue Algae Revive Eye Cream

Hydrates, soft tint, everyday glow

Antioxidant Boost Pomegranate + Blue Algae Revive Eye Cream

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsTrial • 2.5gRegular • .2ozBOSS • .45oz
Sample Pretty Skin Perfecter

Hydrates, soft tint, everyday glow

Sample Pretty Skin Perfecter

Regular price $ 4.00

Sale price $ 4.00 Regular price

Shade: 1 • For fair skintones with neutral undertones. 1 • For fair skintones with neutral undertones. 2 • For fair to light skintones with golden undertones. 3 • For light to medium skintones with warm undertones. 4 • For medium skintones with golden undertones. 5 • For medium skintones with neutral undertones. 6 • For medium to tan skintones with golden undertones. 7 • For tan skintones with golden undertones. 8 • For tan skintones with neutral undertones. 9 • For tan to dark skintones with neutral undertones. 10 • For dark skintones with golden undertones. 11 • For deep skintones with neutral undertones. 12 • For the deepest skintones with neutral undertones.

1 • For fair skintones with neutral undertones.
Organic Peppermint + Willow Bark Clarifying Toner

Hydrates, soft tint, everyday glow

Organic Peppermint + Willow Bark Clarifying Toner

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsRegular • 4ozBulk • 9.25oz
Refill Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Refill Pearl Powder Mineral Foundation

Regular price $ 16.00

Sale price $ 16.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Peppermint + Kaolin Toning Mud Mask

Hydrates, soft tint, everyday glow

Peppermint + Kaolin Toning Mud Mask

Regular price $ 22.00

Sale price $ 22.00 Regular price

Linked ProductsTrial • .09ozRegular • 2.3oz
100% Line Liquid Eyeliner

Hydrates, soft tint, everyday glow

On Sale

100% Line Liquid Eyeliner

Regular price $ 18.00

Sale price $ 18.00 Regular price ~~$ 22.00~~

On Sale
Wonder Foundation

Hydrates, soft tint, everyday glow

Wonder Foundation

Regular price $ 20.00

Sale price $ 20.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Sample Vegan Shea Butter Lipstick

Hydrates, soft tint, everyday glow

Sample Vegan Shea Butter Lipstick

Regular price $ 4.00

Sale price $ 4.00 Regular price

Pick Your Color Anna Bombshell Christianna Elizabeth Flirt Jenny Jess Joy Kristy Lacey Marina Michelle Sugar & Spice Taylor Vintage Kiss Emily XOXO Kate Foxy Famous
Natural Brow Pomade Pan

Hydrates, soft tint, everyday glow

Natural Brow Pomade Pan

Regular price $ 14.00

Sale price $ 14.00 Regular price

Select Your Color Deep Brown Ash Brown
Sample Wonder Foundation

Hydrates, soft tint, everyday glow

Sample Wonder Foundation

Regular price $ 4.00

Sale price $ 4.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Calming Complexion Lavender + Jojoba Esters Exfoliating Cleanser

Hydrates, soft tint, everyday glow

Calming Complexion Lavender + Jojoba Esters Exfoliating Cleanser

Regular price $ 26.00

Sale price $ 26.00 Regular price
Sample Pretty Booster+

Hydrates, soft tint, everyday glow

Sample Pretty Booster+

Regular price $ 4.00

Sale price $ 4.00 Regular price

Shade: 1 • For fair skintones with neutral undertones. 1 • For fair skintones with neutral undertones. 2 • For fair to light skintones with golden undertones. 3 • For light to medium skintones with warm undertones. 4 • For medium skintones with golden undertones. 5 • For medium skintones with neutral undertones. 6 • For medium to tan skintones with golden undertones. 7 • For tan skintones with golden undertones. 8 • For tan skintones with neutral undertones. 9 • For tan to dark skintones with neutral undertones. 10 • For dark skintones with golden undertones. 11 • For deep skintones with neutral undertones. 12 • For the deepest skintones with neutral undertones.

1 • For fair skintones with neutral undertones.
Loose Mineral Bronzer

Hydrates, soft tint, everyday glow

Loose Mineral Bronzer

Regular price From $ 14.00

Sale price From $ 14.00 Regular price

Package Type plastic jar compostable refill
Natural Brow + Liner Powder Pan

Hydrates, soft tint, everyday glow

Natural Brow + Liner Powder Pan

Regular price $ 14.00

Sale price $ 14.00 Regular price

Select Your Color Ash Brown Pan Deep Brown Pan
Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum • .4oz

Hydrates, soft tint, everyday glow

Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum • .4oz

Regular price $ 23.00

Sale price $ 23.00 Regular price

Linked ProductsTrial • .05ozRegular • .4ozBOSS • 1.7oz
Pretty Polishing Mitt

Hydrates, soft tint, everyday glow

Pretty Polishing Mitt

Regular price $ 8.00

Sale price $ 8.00 Regular price
Sample Hello Pretty Under Eye Brightener

Hydrates, soft tint, everyday glow

Sold out

Sample Hello Pretty Under Eye Brightener

Regular price $ 4.00

Sale price $ 4.00 Regular price

Sold out