Root 100% Lash Mascara is 100% Natural with Organic lash conditioning ingredients. Our 100% Lash Mascara coats & thickens each lash while being smudge proof & water resistant. Plus, our no clumping or flaking formula contains no artificial colors, preservatives or fragrances making it ideal for sensitive eyes. Our compact tube contains just as much product as our competitors but in a smaller container to keep it from drying out. The short wand allows you precise control when applying so you don't miss a lash! ...and yes, that is your mascara that smells like a vanilla cupcake!
Apply directly to your upper & lower lashes for instant lengthening & definition. Add a second coat for extra length & volume.
INGREDIENTS • 100% Natural • 83% Organic .25 oz
Water, Organic Chamomile Hydrosol, Carnauba Wax, Mica, Organic Coffee Powder, Organic Rice Powder, Organic Sunflower Seed Oil, Organic Corn Starch, Lecithin, Vitamin E, Oregano Leaf Extract, Thyme Extract, Cinnamon Bark Extract, Rosemary Flower Extract, Goldenseal Root Extract, Organic Lemon Peel Extract, Organic Grapefruit Seed Extract, Vanilla Planifolia, Titanium Dioxide, Iron Oxides
All Root products are Vegan, Gluten Free, Paraben Free, Artificial Dye & Fragrance Free
Prime + Moisturize + Color Correct all in one!
Pretty Booster Liquid Minerals is formulated to fight signs of aging while providing skin-correcting lightweight coverage. With organic moisturizers like aloe leaf juice, carrot oil, meadow foam seed oil and jojoba oil, Pretty Booster keeps your skin soft all day long. Zinc oxide, mica, iron oxide and titanium dioxide provide natural SPF protection while evening your skin’s tone and texture. For day use as a lightweight primer and a powerful, anti-aging moisturizer.
Our New Eco-Friendly Packaging is recyclable & BPA free!
Start with 1 to 2 pumps of Pretty Booster, add more as needed. Use fingertips to apply all over face. Watch as it melts into your skin without leaving a greasy residue. Finish with Pearl Powder Mineral Foundation for a flawless natural face.
1.1 fl oz
VEGAN • GLUTEN FREE • Made in the USA
PICK YOUR MATCH (we recommend purchasing a sample size first - our suggestions are not always perfect):
FAIR: A match for our N1, W1 & C1 Pearl Powder Foundation
LIGHT: A match for our G1, C2, G2, N2 & W2 Pearl Powder Foundation
LIGHTLY MEDIUM: A match for our W3, G3, N3, G3.5, W3.5 & G4 if you have less of a tan
MEDIUM: A match for our C3, N4, C4, N5 & C5 Pearl Powder Foundation
MEDIUM GOLDEN: A match for our G4 (if you have more of a tan), W4, W5, G5, G6 & W6 Pearl Powder Foundation
MEDIUM TAN: A match for our C5, N6, C6, C7 & G7 Pearl Powder Foundation
DARK: A match for our N7, W7, G7, C8 & N8.5 Pearl Powder Foundation
CLEAR: Wear alone or mix with our Pearl Powder Foundation adjustable coverage
Organic Aloe Juice: Nature's greatest moisturizer. This skin soothing ingredient works to brighten your complexion & reverse signs of aging, wrinkles, decrease pigmentation & dark spots. Organic Aloe Juice is also a natural treatment for Rosacea, Eczema & acne.
Organic Jojoba Oil: Natural oil similar to human skin oil that helps to balance oil production by "tricking" your skin into thinking it is producing enough oil. Jojoba Oil has been known to help with acne, Psoriasis, sunburn and chapped skin.
Titanium Dioxide: Natural sun protectant, helps to uniform makeup coverage to even out skin tone
Emulsifying Wax: Plant based wax which holds ingredients together
Tocopherol (Vitamin E, from Soy): Excellent moisturizer that contains powerful anti-inflammatory action that prevents premature aging, inflammatory that helps to prevent aging skin. Scientific studies also show that Vitamin E protects skin from environmental pollutants & UV radiation.
Iron Oxide: Natural hypoallergenic minerals that adds skin toned color to makeup
Mica: Natural skin brightener
Zinc Oxide: Natural sun protectant, soothes skin, naturally thickens makeup to help adhere to skin
Dimethylaminoethanol (DMAE): DMAE is a natural vegetable sourced ingredient abundant in skin boosting benefits. It hydrates the dermal layer of your skin resulting in firmer, toned skin, with fewer wrinkles.
Palm Stearic Acid: Natural acid found in vegetable fats use to improve silkiness & glide of makeup
Meadowfoam Oil: Cold pressed from the tiny seeds of Limnanthes albaan, Meadowfoam oil contains superb anti-oxidant and skin softening properties
Carrot Oil: High in essential nutrients and vitamins, Carrot Oil promotes anti-aging & regenerative skin repair
Methylsulfonylmethane (MSM): Organic sulfur found in plants, MSM is considered to be nature's beauty mineral due to it's ability to enhance collagen bundles keeping the skin smooth and youthful. It is used specifically for its skin firming & anti-aging properties.
Rosemary Extract: Natural moisturizer that supports healthy collagen development to fight off skin-damaging free radicals, rosemary extract also works as a natural preservative
Neem Oil: Natural oil from Neem trees used to improve overall skin health and immunity by combating bacterial infections. Natural soother of acne, Psoriasis & Eczema
Tetrasodium EDTA: Stabilizes effectiveness of ingredients & provides natural scent
Phenoxyethanol: Unlike food, in skincare products you would not notice any bacteria contaminating your products. It is for your safety that we preserve our makeup. Combined with Rosemary Extract & airless bottles, phenoxythanol is used at less than 1%. Phenoxyethanol safely preserves the natural ingredients that make up our Pretty Booster Liquid Minerals. The wonderful natural ingredients used to make our Pretty Booster Liquid Minerals are a breeding ground for bacteria, without a minuscule preservative we would not confidently sell this amazing product to you.
Want to avoid even the tiniest bit of preservatives? The majority of our products do not contain preservatives as the nature of their ingredients do not inhibit bacteria growth.
(May contain sodium bicarbonate and/or citric acid as pH adjusters)
As of April 8, 2016 our shade names have changed. Click here for your updated shade name.
The product that started it all! Makeup & skincare go hand in hand & with our revolutionary lightweight Pearl Powder Mineral Foundation your skin can breathe while you achieve your desired amount of coverage - with just one product! It can be applied as a traditional powder foundation & wet for an amazing concealer & full coverage liquid foundation, simply by adding a touch of water. 100% natural, made with the highest cosmetic grade natural minerals & ZERO fillers, our silky Pearl Powder Foundation covers like a dream & lasts until you wash it off.
A fresh flawless face is just moments away & you won't even feel like you have any makeup on at all.
SELECT YOUR SHADE
The letter stands for the tone of your skin
N for Neutral tone
W for Warm tone
G for Golden tone
C for Cool tone
Let us color match you!
Please e-mail your photo to email@example.com (natural lighting is best)
Find your match with our Sample Sizes
SELECT YOUR COVERAGE
Light to Medium Coverage • For light to medium coverage foundation apply our Pearl Powder Mineral Foundation with our PRO Flat Top Kabuki.
Medium to Full Coverage • For medium to full coverage foundation apply our Pearl Powder Mineral Foundation with our Pretty Blender.
Full Coverage Liquid Foundation & Concealer • For full coverage liquid & to use as a concealer mix your Pearl Powder Mineral Foundation with a touch of water.
INGREDIENTS • 9 grams
Titanium Dioxide*, Mica, Zinc Oxide*, Iron Oxides (yellow & brown) *natural spf (the more foundation you apply the more sun protection)
100% Natural • non-comedogenic • non-acnegenic • allergen free • MADE IN THE USA
Our Pretty Blender is nothing short of a dream! Use the Pretty Blender to flawlessly apply our Pearl Powder Mineral Foundation for an absolutely airbrushed appearance.
Squeeze Pretty Blender under running water & watch as it expands to almost twice the size. Squeeze excess water out in towel then dip into your makeup. Apply makeup by stippling onto face & blending into skin.
Our much anticipated Hello Pretty Under Eye Brightener is back in stock!
Easily contour, hide dark circles & instantly brighten your complexion by applying our Hello Pretty Under Eye Brightener in an upside down triangle shape underneath your eyes. Half a pump is just about all you need for BOTH eyes. Apply before your foundation with ring finger or Pretty Blender. Keep blending until cream is evenly blended (the more you blend the brighter & more natural looking it gets). Finish with Pearl Powder Foundation dry over top.
.4oz airless bottle (keeps your product fresher!)
INGREDIENTS: Organic Aloe Juice, Organic Jojoba Oil, Titanium Dioxide, Emulsifying Wax, Tocopherol (Vitamin E), Phenoxyethanol, Iron Oxide, Mica, Zinc Oxide, Dimethylaminoethanol (DMAE), Palm Stearic Acid, Meadowfoam Oil, Carrot Oil, Methylsulfonylmethane (MSM), Rosemary Extract, Neem Oil, Tetrasodium EDTA, Citric Acid
Smooth & smudgable our Pretty All Day Gel Eyeliner is made with Organic ingredients. Want an eyeliner that won't budge, our Pretty All Day Gel Eyeliner is smudgable when wet but once dry won't move. Apply with your favorite eyeliner brush for a PERFECT line or dramatic cat eye. You're going to LOVE this stuff.
Here are some of our favorite brushes to use with our Pretty All day Gel Eyeliner (from smallest to biggest):
#4 Pin Point Brush
#2 Tiny Angle Brush
#6 Lip, Line & Smudge
#8 Angled Brow & Liner Brush
VEGAN • GLUTEN FREE
INGREDIENTS • 3 grams
Castor Seed Oil, Organic Coconut Oil, Organic Grape Seed Oil, Carnauba Wax, Bis-Diglyceryl Polyacyladipate-2 (certified safe, Vegan skin conditioner), Silica, Organic Candelilla Wax, Tocopherol (Vitamin E), Oregano Leaf Extract, Thyme Extract, Cinnamon Bark Extract, Rosemary Leaf Extract, Goldenseal Root Extract, Iron Oxides
TIP • All gel eyeliners have a tendency to dry out over time. Always make sure you tighten the lid after use. For maximum results use daily & replace every 2-3 months. Once opened replaced after 6 months.
Mica, Iron Oxide, Titanium Dioxide
TIPS & TRICKS
As requested our 100% Line Liquid Eyeliner is easy to apply with its felt tip. For best results do not remove any product from the tip after pulling the wand out. You will love the control of the applicator & glide of this liquid liner. Once dry, our 100% Line Liquid Eyeliner DOES NOT SMUDGE until removed. We recommend using our R&R Makeup Remover to remove.VEGAN • GLUTEN FREE
INGREDIENTS • 6 grams
Water, Glycerine, Behenic Acid (from ben oil tree), Cellulose Gum (from vegetable), Squalane (from vegetable), Xanthan Gum (from vegetable sugar), Hydrolyzed Corn Starch, Organic Rosemary Leaf Extract, Organic Matricaria Flower Extract, Organic Aloe Leaf Juice, Tocopherol (Vitamin E), Ascorbic Acid (Vitamin C), Vanilla Planifolia • May Contain: Titanium Dioxide & Iron Oxides
Mica, Titanium Dioxide, Iron Oxides, Tin Oxide, Iron Oxide Brown, Iron, Carnauba Wax
TIPS & TRICKS
Our Pretty Brush Cleaner is handcrafted with gentle natural ingredients to restore dirty brushes. Our foaming bottles makes cleaning your brushes a breeze. One or two pumps of soap is all you need for a squeaky clean brush.
Our Lemon Mint fragrance will make you want to clean your brushes daily, but we recommend cleaning your brushes weekly for brushes used daily & monthly for brushes used sparingly.
Our Pretty Cleaner is also safe for use directly on skin. For ultra sensitive skin we recommend ordering our Pretty Cleaner unscented.
Rinse under warm water with bristles pointed down
Apply one or two pumps of Pretty Cleaner directly to brush (as well as Pretty Blender) & gently massage the bristles, rinse thoroughly
Dry brushes bristles pointed down to avoid water collecting in handle & loosening the brush
Purified Water, Organic Coconut Oil, Organic Olive Oil, Organic Jojoba Oil, Organic Aloe Oil, Rosemary Extract, Essential Oils
1.75oz Foaming Bottle
Our Original Bronze is matte & adds a beautiful warm glow, perfect for every skin tone. Our lightweight Bronze Powders are made from natural minerals!
Open sifter & tap a TINY amount of Bronze Powder into your lid. Swirl with Kabuki Brush & tap off any excess powder. Apply on each cheekbone first & then with the remaining product on your brush blend it in. You may also like applying it around your hairline & jaw line for some easy contouring - imagine drawing a 3 on your face, starting at your hairline, circling along your cheekbones & finishing along your jaw line.
Titanium Dioxide, Iron Oxide, Mica, Zinc Oxide
TIPS & TRICKS
$ 12.00 $ 18.00
Quickly conceal any areas you would like extra coverage! Our 100% Natural Prime + Conceal Cream Corrector is packed with amazing skin loving ingredients to leave your skin moisturized & soften lines, while Vitamin E works to heal damaged skin.
As concealer: The best way to apply our Cream Corrector is with your fingers or a flat brush. Simply swirl fingers or brush into the compact until you have the desired amount. Blend into your skin on any areas you want added coverage or all over for a lightweight full coverage look. Use a lighter shade to highlight & a darker shade to contour.
As Eye Primer: Apply with your fingertips all over your eye lids before eyeshadow.
COLORS • self adjusting shades work with your natural skin tone
Fair • As concealer use on fair complexions - perfect for Fair Pretty Booster & 1 Pearl Powder Foundation Shades (this shade is also fabulous for under eye area to cover dark circles & brighten your complexion)
Light • Our Light color has a touch of a yellow undertone - perfect for our Light Pretty Booster & 3 Pearl Powder Foundation Shades
Medium • Our Medium shade is perfect for medium skin tones & matches our Lightly Medium & Medium Pretty Boosters as well as our 6 & 4 Pearl Powder Foundation Shades.
Golden • All of our Golden gals will love this beautiful color! It has just a touch of golden with a deeper complexion - it works great with our 3+LGT, Lightly Golden, Light Golden Tan & Golden Tan shades (keep your eyes open for a new Medium Golden Pretty Booster!)
Dark • Our Dark color is beautiful on tan & darker complexions. It matches our Dark Pretty Booster. (this shade is also a gorgeous bronze color & works beautifully to contour cheekbones)
100% Natural, 88% Organic, Vegan, Gluten Free, Paraben & Preservative Free
Organic Castor Seed Oil, Organic Coconut Oil, Candelilla Wax, Organic Jojoba Seed Oil, Organic Cocoa Seed Butter, Organic Shea Butter Fruit, May Contain: Titanium Dioxide, Iron Oxides, Tocopherol (Vitamin E) & Organic Rosemary Leaf Extract
3 grams • packaged in matte silver compact with mirror
MADE IN THE USA
Mica, Titanium Dioxide, Tin Oxide, Iron
TIPS & TRICKS
TIPS & TRICKS
The Color Switch Solo by Vera Mona is the only product on the market of its kind! It removes the product from makeup brushes helping switch to another color or product quickly and efficiently. Works great with our Pearl Powder Mineral Foundation, Bronze Powder, Setting Silk, Mineral Blushes & Mineral Eyeshadows. It is large enough to swirl our Vegan & Allergen Free Kabuki brushes in between each step.
Stroke your brush against the sponge to completely remove dry product from the brush and switch to the next color or product with ease.
Pop out the sponge and gently wash with our 100% natural, foaming Pretty Brush Cleaner & air dry. We recommend washing the sponge about once a month!
Our brow pomades are made with natural & organic plant based ingredients, naturally colored with rich minerals. Brow pomades are the ultimate two in one, they define your brows & hold the hair in place with its soft pomade texture. This is the pan only • you will want to store it in one of our reusable palettes.
We love using our Eco Luxe Professional Angled Brush, dip your brush into the pomade & make sure it is evenly distributed on the brush. Following the direction of your brow's hair growth, feather in with the pomade. Apply more for a darker, more defined look.
INGREDIENTS • 2.5 grams
Castor Seed Oil, Candelilla Wax, Organic Carnauba Wax, Stearic Acid, Kaolin, Magnesium Stearate, Tocopherol (Vitamin E), Organic Oregano Leaf Extract, Organic Thyme Extract, Organic Cinnamon Bark Extract, Organic Rosemary Leaf Extract, Organic Lavender Flower Extract, Organic Goldenseal Root Extract • May contain Titanium Dioxide, Iron Oxides
PAN ONLY • build your dream palette with any of our other pressed pan products.
Define and frame your face NATURALLY with our Pretty Brows Natural Organic Brow Powders. Our long lasting water resistant formula adds color, depth and dimension to your brows for a soft natural appearance. Packed with Organic conditioning extracts, choose between 4 beautiful colors.
BLONDE: For light blonde hair
• Using an angled brush apply powder with short feathering strokes in the direction of hair growth.
• For a more defined line, dip your brush into water first, then into powder & apply.
• Don't let your brows have all the fun, our Brow Powders make amazing matte eye shadows. Try using it as a crease color or use your same angled brush to line below your lower lashes.
Made in the USA
Contains NO Artificial Preservatives, Fragrances, Synthetic Chemicals or any other Toxins
Organic Rice Powder, Mica, Boron Nitrate, Organic Jojoba Seed Oil, Zinc Stearate, Panthenol, Organic Oregano Leaf Extract, Organic Thyme Extract, Organic Cinnamon Bark Extract, Organic Rosemary Leaf Extract, Organic Lavender Flower Extract, Organic Goldenseal Root Extract • May Contain: Titanium Dioxide & Iron Oxides
This neutral taupey brown is perfect for everyone with just the right amount of shimmer! Use this as a crease color or all over your lid. Stella is most similar to our popular Janessa loose eyeshadow pigment.
Apply alone or on top of our Prime + Conceal Cream Corrector. We recommend using a brush to apply shadow to eyes as an eyeshadow or eyeliner. Apply with a wet brush to intensify the shadow color.
Organic Rice Powder, Mica, Silica, Magnesium Stearate, Organic Grape Seed Oil, Organic Oregano Leaf Extract, Organic Thyme Extract, Organic Olive Leaf Extract, Organic Rosemary Leaf Extract, Organic Lavender Flower Extract, Organic Goldenseal Root Extract, Organic Jojoba Oil, Tocopherol (Vitamin E)
May Contain: Titanium Dioxide (CI 77891)
Say hello to Pretty Gloss, the NEWEST addition to our ever popular lip collection! Our 100% natural, vegan & gluten free formula is made with scrumptious organic ingredients that give you mega gloss & intense pigment that is super long wearing!
Our #1 selling color, Tenley Pretty Gloss is a lovely soft rose pink with just a hint of shimmer.
You literally eat all of the products you put on your lips so it's important they are the safest natural ingredients around. We utilize a unique blend of botanicals to naturally preserve our Pretty Gloss. It also doesn't hurt that they smell deliciously like frosting!
All of our loose pigments are eye, face & lip safe so have fun & use our Pretty Gloss with any of our loose blushes or eye shadows to create your own unique color! Use the hashtag #rootcustomcolor on Instagram to show off your custom blends.
PRETTY GLOSS SWATCHES
INGREDIENTS • 100% NATURAL • VEGAN • GLUTEN FREE
Organic Castor Oil, Organic Coconut Oil, Organic Grape Seed Oil, Jojoba Oil, Organic Sunflower Seed Oil, Kaolin, Organic Carnauba Wax, Organic Cocoa Butter, Organic Carrot Powder, Organic Shea Butter, Vitamin E, Organic Lemon Peel Extract, Organic Rosemary Leaf Extract, Organic Grapefruit Seed Extract, Vanilla Planifolia • May Contain: Mica, Titanium Dioxide, Iron Oxides
Shelf Life • 18 months unopened, use within 6 months of opening. Packaged in a recyclable tube.
All Root products are proudly Made in the USA
What do you get when you blend a moisturizing lip balm, lip gloss & lipstick? PRETTY BALM! Our Pretty Balms are tinted with natural colors to add a boost of color to your pout. Want more color? Build the color by adding more Pretty Balm! Our ultra moisturizing blend of Organic ingredients is 100% Natural & Vegan.
INGREDIENTS • 100% Natural • Gluten Free • Vegan
Organic Olive Oil, Candelilla Wax, Organic Coconut Oil, Organic Shea Butter, Organic Palm Oil, Organic Jojoba Seed Oil, Rosehip Fruit Oil, Tocopherol (Vitamin E), Rosemary Leaf Extract, Neem Seed Oil, Stevia Leaf Extract (May contain sodium bicarbonate and/or citric acid as pH adjusters) • May contain the following coloring pigments: Mica, Titanium Dioxide, Tin Oxide
Handmade in Waverly, Iowa