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Breast Cancer affects so many of us in the Root community in different ways, so to show our support during Breast Cancer Awareness Month, we created the Beyond Pink Collection. The Beyond Pink Collection features eight pink shades, all named after Root customers & their loved ones affected by breast cancer. Every time we wear these shades, we'll be reminded of those who have battled - & continue to battle - breast cancer. We are also donating 1% of total sales during October 2019 to a local breast cancer charity - the Beyond Pink TEAM. This Iowa-based organization is dedicated to breast cancer education, prevention & financially assisting those in the Cedar Valley & surrounding communities. The Beyond Pink TEAM has made a huge impact in the Cedar Valley through support groups, free & low-cost mammograms, advocation & so much more.
House of Hope is an organization that provides a safe home and community for homeless single mothers with a child or children in their custody, as well as services including skills classes, employment & transportation services, food, formula, diapers, child care and more for up to two years. With over 70 women on the waitlist for their Pillar homes, our donation will help House of Hope empower homeless single mothers within our Root community, and it will help give them and their children a chance for a thriving, independent life they love. House of Hope helps to break barriers for women who want to provide for their family, such as education, debt, livable wages, domestic abuse, criminal history & childcare. Located in Waterloo, Iowa, House of Hope is stationed just a short drive from Root Headquarters in Waverly, Iowa and is very near to our hearts.
Meet Karen: "I’m Karen, mother of 3 sweet blessings and wife to a wonderful man. On October 10th at only 33 years old, I was diagnosed with aggressive breast cancer, and my world was turned upside down. My days went from being filled with work and family events to being filled with doctor’s appointments, tests, and endless research. Since my diagnosis, I’ve been making a lot of changes to my lifestyle, but one thing that has always brought me a peace of mind is my makeup. I’ve been using Root’s makeup and skin care for 3 years now, and I’m so grateful to have access to affordable organic products that work. Next year I will be undergoing a double mastectomy along with aggressive treatment to prevent cancer from coming back in the years to come. I will be fighting for my life, but I know that I will raise my children, and I will grow old with my husband. I also know that I’m not alone in this fight. I have an amazing support system and that to me, is priceless."
Hurricane Harvey was an unprecedented natural disaster in the state of Texas, and we created the Limited Edition Houston Pretty Balm to aid in the recovery effort that followed. 100% of the sales of this Limited Edition Pretty Balm from August 31, 2017 - November 20, 2017 went to the Rebuild Texas Fund within the OneStar Foundation to help support the economic recovery of Texas communities devastated by Hurricane Harvey. Our donation of $3,039.99 helped revitalize schools and child care centers, rebuild community assets and support small businesses to re-open, as well as help displaced families return home.