All Products Excludes Gift Cards & Wholesale

Text us
Need help?
We're just a text away to help you find your perfect shade, discover new favorites or revamp your entire beauty routine.
TEXT US
Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging

Hydrates, soft tint, everyday glow

Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging

Regular price $ 24.00

Sale price $ 24.00 Regular price

Shade: 0 • Clear 0 • Clear 1 • Fair 2 • Light 3 • Lightly Medium 4 • Lightly Golden 5 • Medium 6 • Medium Golden 7 • Medium Tan 8 • Dark 9 • Dark Warm 10 • Deep 11 • Deep Neutral 12 • Espresso

0 • Clear
Bakuchiol + Hyaluronic Acid Serum

Hydrates, soft tint, everyday glow

Bakuchiol + Hyaluronic Acid Serum

Regular price $ 28.00

Sale price $ 28.00 Regular price
Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Pearl Powder Mineral Foundation

Regular price $ 20.00

Sale price $ 20.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Nontoxic beauty that performs.
Thoughtful ingredients, beautiful results & prices you'll love.
Pretty Skin Perfecter

Hydrates, soft tint, everyday glow

Pretty Skin Perfecter

Regular price $ 18.00

Sale price $ 18.00 Regular price

Shade: 1 • For fair skin tones with neutral undertones. 1 • For fair skin tones with neutral undertones. 2 • For fair to light skin tones with golden undertones. 3 • For light to medium skin tones with warm undertones. 4 • For medium skin tones with golden undertones. 5 • For medium skin tones with neutral undertones. 6 • For medium to tan skin tones with golden undertones. 7 • For tan skin tones with golden undertones. 8 • For tan skin tones with neutral undertones. 9 • For tan to dark skin tones with neutral undertones. 10 • For dark skin tones with golden undertones. 11 • For deep skin tones with neutral undertones. 12 • For the deepest skin tones with neutral undertones.

1 • For fair skin tones with neutral undertones.
100% Lash Natural & Organic Mascara

Hydrates, soft tint, everyday glow

100% Lash Natural & Organic Mascara

Regular price $ 18.00

Sale price $ 18.00 Regular price

Select Shade: Black Black Brown

Black
Pretty Booster+ Hydrating Skin Tint

Hydrates, soft tint, everyday glow

Pretty Booster+ Hydrating Skin Tint

Regular price $ 26.00

Sale price $ 26.00 Regular price

Shade: 1 • For fair skin tones with neutral undertones. 1 • For fair skin tones with neutral undertones. 2 • For fair to light skin tones with golden undertones. 3 • For light to medium skin tones with warm undertones. 4 • For medium skin tones with golden undertones. 5 • For medium skin tones with neutral undertones. 6 • For medium to tan skin tones with golden undertones. 7 • For tan skin tones with golden undertones. 8 • For tan skin tones with neutral undertones. 9 • For tan to dark skin tones with neutral undertones. 10 • For dark skin tones with golden undertones. 11 • For deep skin tones with neutral undertones. 12 • For the deepest skin tones with neutral undertones.

1 • For fair skin tones with neutral undertones.
Organic Aloe Setting Silk

Hydrates, soft tint, everyday glow

Organic Aloe Setting Silk

Regular price From $ 10.00

Sale price From $ 10.00 Regular price

Package Type plastic jar • 5 grams compostable refill • 5 grams
Pure Glow Lavender + Raspberry Organic Beauty Balm

Hydrates, soft tint, everyday glow

Pure Glow Lavender + Raspberry Organic Beauty Balm

Regular price $ 26.00

Sale price $ 26.00 Regular price
Loose Mineral Eyeshadow

Hydrates, soft tint, everyday glow

Loose Mineral Eyeshadow

Regular price $ 12.00

Sale price $ 12.00 Regular price

Linked Products A Team Eyeshadow April Eyeshadow Armor Gray Eyeshadow Becca Eyeshadow Berry Matte Eyeliner + Eyeshadow Black Beauty Eyeliner + Eyeshadow Boots Eyeliner + Eyeshadow Breanne Eyeshadow Centsible Eyeshadow Diamond Eyeshadow Etta Eyeshadow Galaxy Eyeshadow Georgia Eyeshadow Ginger Eyeshadow Gold Charm Eyeshadow Gunmetal Eyeliner + Eyeshadow Harlow Eyeliner + Eyeshadow Holland Eyeshadow In the Navy Matte Eyeliner + Eyeshadow Janessa Eyeshadow Josi Eyeshadow July Eyeshadow Midnight Mocha Eyeshadow Missy Eyeshadow Mojito Eyeshadow Paris Eyeshadow Peach Pearl Eyeshadow Piper Eyeshadow Portland Eyeshadow Reese Eyeshadow So Bronze Eyeshadow Stardust Eyeshadow Sunkissed Eyeshadow Tan Rose Eyeshadow Tart Eyeshadow Vintage Lace Eyeshadow
Not your average brush
Ours are handmade in the USA & designed for flawless makeup application.
Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer

Hydrates, soft tint, everyday glow

Youth Dew Rose Otto + Calendula Anti-Aging Moisturizer

Regular price $ 24.00

Sale price $ 24.00 Regular price
Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum • .4oz

Hydrates, soft tint, everyday glow

Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum • .4oz

Regular price $ 23.00

Sale price $ 23.00 Regular price

Linked ProductsRegular • .4ozBOSS • 1.7oz
Antioxidant Boost Pomegranate + Blue Algae Revive Eye Cream

Hydrates, soft tint, everyday glow

Antioxidant Boost Pomegranate + Blue Algae Revive Eye Cream

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsTrial • 2.5gRegular • .2ozBOSS • .45oz
Refill Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Refill Pearl Powder Mineral Foundation

Regular price $ 16.00

Sale price $ 16.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Sample Pearl Powder Mineral Foundation

Hydrates, soft tint, everyday glow

Sample Pearl Powder Mineral Foundation

Regular price $ 4.00

Sale price $ 4.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Bakuchiol + Passion Fruit Beauty Sleep Perfecting Serum

Hydrates, soft tint, everyday glow

Bakuchiol + Passion Fruit Beauty Sleep Perfecting Serum

Regular price $ 23.00

Sale price $ 23.00 Regular price
Blue Tansy + Borage Beauty Sleep Perfecting Serum • .4oz

Hydrates, soft tint, everyday glow

Blue Tansy + Borage Beauty Sleep Perfecting Serum • .4oz

Regular price $ 23.00

Sale price $ 23.00 Regular price

Linked ProductsRegular • .4ozBOSS • 1.7oz
Bakuchiol Anti-Aging Cream Cleanser

Hydrates, soft tint, everyday glow

Bakuchiol Anti-Aging Cream Cleanser

Regular price $ 28.00

Sale price $ 28.00 Regular price ~~$ 0.00~~
Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz

Hydrates, soft tint, everyday glow

Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsRegular • .4ozBOSS • 1.7oz
Fresh Face Grapefruit + Charcoal Clearing Cleanser

Hydrates, soft tint, everyday glow

Fresh Face Grapefruit + Charcoal Clearing Cleanser

Regular price $ 24.00

Sale price $ 24.00 Regular price
Skin Bliss Blue Tansy + Cloudberry Brightening Moisturizer

Hydrates, soft tint, everyday glow

Skin Bliss Blue Tansy + Cloudberry Brightening Moisturizer

Regular price $ 24.00

Sale price $ 24.00 Regular price
Calming Complexion Lavender + Apricot Soothing Moisturizer

Hydrates, soft tint, everyday glow

Calming Complexion Lavender + Apricot Soothing Moisturizer

Regular price $ 18.00

Sale price $ 18.00 Regular price
Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm

Hydrates, soft tint, everyday glow

Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm

Regular price $ 28.00

Sale price $ 28.00 Regular price
Wonder Foundation

Hydrates, soft tint, everyday glow

Wonder Foundation

Regular price $ 20.00

Sale price $ 20.00 Regular price

Shade: N1 • for fair complexions with neutral tones N1 • for fair complexions with neutral tones W1 • for fair complexions with warm tones G1 • for fair complexions with yellow tones C1 • for fair complexions with cool tones N2 • for fair to light complexions with neutral tones W2 • for fair to light complexions with warm tones G2 • for fair to light complexions with yellow tones C2 • for fair to light complexions with cool tones N2.5 • for fair to light complexions with neutral tones N3 • for light complexions with neutral tones W3 • for light complexions with warm tones G3 • for light complexions with yellow tones C3 • for light complexions with cool tones W3.5 • for light to medium complexions with warm tones G3.5 • for light to medium complexions with yellow tones N4 • for light to medium complexions with neutral tones W4 • for medium complexions with warm tones G4 • for medium complexions with yellow tones C4 • for medium complexions with cool tones N5 • for medium complexions with neutral tones W5 • for medium to tan complexions with warm tones G5 • for medium to tan complexions with yellow tones C5 • for medium to tan complexions with cool tones N6 • for medium to tan complexions with neutral tones W6 • for tan complexions with warm tones G6 • for tan complexions with yellow tones C6 • for tan complexions with cool tones N7 • for tan complexions with neutral tones W7 • for tan to dark complexions with warm tones G7 • for tan to dark complexions with yellow tones C7 • for tan to dark complexions with cool tones N8 • for tan to dark complexions with neutral tones W8 • for dark complexions with warm tones G8 • for dark complexions with yellow tones C8 • for dark complexions with cool tones N8.5 • for dark complexions with neutral tones N9 • for dark to deep complexions with neutral tones W9 • for dark to deep complexions with warm undertones G9 • for deep complexions with yellow tones C9 • for dark to deep complexions with cool tones N10 • for deep complexions with neutral tones W10 • for deep complexions with warm tones C10 • for deep complexions with cool tones N12 • for deep complexions with neutral tones W12 • for deep complexions with warm tones N14 • for deep complexions with neutral tones N16 • for deepest complexions with neutral tones

N1 • for fair complexions with neutral tones
Pretty Brow+ Natural Brow Gel

Hydrates, soft tint, everyday glow

Pretty Brow+ Natural Brow Gel

Regular price $ 16.00

Sale price $ 16.00 Regular price

Shade: Clear Clear Golden Brown Ash Brown Deep Brown Jet

Clear
Super Matte Setting Silk

Hydrates, soft tint, everyday glow

Super Matte Setting Silk

Regular price From $ 12.00

Sale price From $ 12.00 Regular price

Package Type plastic jar • 9 grams compostable refill • 9 grams
Kayla • Pretty Paint Hydrating Cream Multi-Use Blush + Lip

Hydrates, soft tint, everyday glow

Kayla • Pretty Paint Hydrating Cream Multi-Use Blush + Lip

Regular price $ 16.00

Sale price $ 16.00 Regular price

Linked Products Miranda Blush + Lip • soft peachy pink Lorraine Blush + Lip • sunny peach • limited edition Holly Blush + Lip • soft pink Kayla Blush + Lip • soft neutral peachy-pink Krea Blush + Lip • berry red Dori Blush + Lip • true red Lindsey Blush + Lip • dusty mauve-pink Jaci Blush + Lip • deep berry-pink Micki Blush + Lip • warm bronze
Pretty Hair Day Shampoo Bar

Hydrates, soft tint, everyday glow

Pretty Hair Day Shampoo Bar

Regular price $ 16.00

Sale price $ 16.00 Regular price
Hello Pretty Under Eye Brightener

Hydrates, soft tint, everyday glow

Hello Pretty Under Eye Brightener

Regular price $ 18.00

Sale price $ 18.00 Regular price
Sample Pressed Mineral Eyeshadow

Hydrates, soft tint, everyday glow

Sample Pressed Mineral Eyeshadow

Regular price $ 4.00

Sale price $ 4.00 Regular price

Select Color Amanda Belize Bliss Blue Lagoon Cabernet Cashmere Champagne Cake Cobblestone Coco Colette Dolce Duke Eileen Erin Farrah Gatsby Heirloom Joan Kat Kelly Macaroon Mary Pixi Rosewood Silken Snow Peach St. Tropez Stella Stiletto Sugar Sweet Tea Tigerlily Tiramisu Truffle
Pretty Polishing Mitt

Hydrates, soft tint, everyday glow

Pretty Polishing Mitt

Regular price $ 8.00

Sale price $ 8.00 Regular price
Organic Peppermint + Willow Bark Clarifying Toner

Hydrates, soft tint, everyday glow

Organic Peppermint + Willow Bark Clarifying Toner

Regular price $ 18.00

Sale price $ 18.00 Regular price

Linked ProductsRegular • 4ozBulk • 9.25oz
Skin Bliss Blue Tansy + Neroli Vitamin Face Cream

Hydrates, soft tint, everyday glow

Skin Bliss Blue Tansy + Neroli Vitamin Face Cream

Regular price $ 32.00

Sale price $ 32.00 Regular price