What is A Facial Serum & How Do You Use It?

by Krista Dolash on April 30, 2020

A serum is a highly concentrated skincare product that works to target a more specific skin concern while enhancing the benefits of your other skincare products. It’s best to be religious with your serum routine, using it morning & night, to see maximum results. Serums are designed for long-term skin benefits, whereas cleansing & moisturizing are designed for instant results. You may see results within a week, but be patient as it could take up to seven weeks of consistent use. This is why it is so important to be consistent with the SAME serum.

What Are the Different Types of Serums?

We have two types of serums at Root - our Beauty Sleep Perfecting Serums, which are super concentrated facial oils, & our organic aloe-based serums, which include our Pomegranate Antioxidant Serum & our Pomegranate Eye Cream.

Our Beauty Sleeps are an amazing combo of active skin-loving nutrients from oils & plant extracts. Beauty Sleep adds light hydration while targeting a variety of skincare concerns. We recommend using our Beauty Sleep LAST in your skincare routine as it will help lock in your products & can easily penetrate through all of our aloe-based products.

Our organic aloe-based serums have a creamier gel or lightweight lotion texture, but don’t let the weightless feel make you think it’s not adding hydration. These two products are formulated with organic aloe juice, vegan hyaluronic acid & active vitamins that work to add & retain moisture in your skin. Apply our aloe-based serums after cleansing, toning & applying Pretty Mist, then follow with moisturizers, creams & Beauty Sleep.

How to Pick the Right Serum

Can you use multiple serums at once? YES! It’s all about layering your serums correctly & using them consistently together. For my customers who are acne-prone or looking to prevent & minimize fine lines & wrinkles, I recommend using both our Pomegranate Serum + one of our Beauty Sleep Perfecting Serums, selecting your Beauty Sleep depending on additional skincare concerns you have.

We’ve made it easy for you to pick the right serum. Prioritize your skin concerns & read each serum's benefits below.

Pomegranate Serum

TOP BENEFITS: Anti-Aging + Plumping Skin + Acne + Brightening


  • Anti-Aging
  • Plumping & Firming Skin
  • Acne
  • Brightening Skin Tone
  • Balancing Oily Skin


Our Antioxidant Boost Pomegranate + Vitamin C Radiance Serum is packed with plant-powered properties to naturally plump your skin & diminish signs of aging. Organic jojoba oil attracts moisture to the skin, reduces acne & regulates oil production. This serum will leave you with a radiant & smooth complexion. We love this serum for those who want to plump your skin, clear acne & even your skin tone. This is a must-have product for those living in a city as antioxidants work to fight daily toxins & pollution by strengthening your skin’s barrier.

Rose Otto Beauty Sleep

TOP BENEFITS: Anti-Aging + Scarring


  • Aging Skin - Fine Lines + Deep Wrinkles
  • Repairs Damaged Skin - Scarring + Sun Damage
  • Dry Skin
  • Acne
  • Brightening Skin Tone


Our Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum restores & protects your skin from aging. High levels of Vitamin A increase the skin's elastin, promote collagen formation & help delay the breakdown of the skin & underlying tissues which cause wrinkles. Vitamin E & C nourish skin cells against oxidation while creating a barrier that protects your skin. Rosehip Oil has been seen to improve deep wrinkles, scars, blemishes, sun damage, dark spots & uneven skin tone. 

This is our top pick for those with existing fine lines & wrinkles, scarring, sun-damaged skin, acne & dry skin.

Blue Tansy Beauty Sleep

TOP BENEFITS: Acne + Anti-Aging + Brightening + Minimizing Pores


  • Acne
  • Balancing Oily Skin
  • Aging Skin - Fine Lines
  • Firming Skin
  • Dry Skin
  • Redness
  • Uneven Skin Tone
  • Large Pores


This lightweight moisturizer is designed to brighten & energize your complexion while fighting signs of aging, replenishing elasticity & boosting overall radiance. It works to balance oil production while retaining moisture to keep you hydrated. We especially love our Blue Tansy + Borage Beauty Sleep Perfecting Serum for those who want to alleviate acne-prone skin, redness, minimize pores AND fight the signs of aging.

Argan + Helichrysum Beauty Sleep

TOP BENEFITS: Acne + Hydrate Dry Skin (Including Eczema & Psoriasis)


  • Acne
  • Dry Skin 
  • Eczema
  • Psoriasis
  • Oily Skin
  • Repairing Skin Scarring
  • Aging Skin  - Fine Lines


The original Beauty Sleep! Our Original Argan + Helichrysum Beauty Sleep Perfecting Serum works to reduce & heal acne & scarring as well as slow the signs of aging. You will find oily skin to balance out. We especially love this serum for those who have both oily & dry acne-prone skin. It works to heal severely dry skin including eczema & psoriasis.

If you need help finding your perfect skincare routine, shoot us a text at 877-773-8890 or email at hello@rootpretty.com & a beauty expert will help you create a personalized routine!

by Selena on June 04, 2020

I LOVE the blue tansy beauty sleep! My favorite skincare product from Root Pretty <3

by Katherine Gast on May 06, 2020

I have absolutely adored the original serum this winter. Combined with my pretty balm and fresh face moisturizer. My face did not itch or peel. A first for me. I did try the rose otto. It is lovely yet the sent was too strong for me. I mixed with original because I do NOT waste in general. Definitely not ROOT products! I got the Blue Tansy in my March seasonal club box. Wow. Did not think a serum could get better. Very happy to be wrong. I have very sensitive mixed skin which makes me acne prone. I’ve always had large poors around my nose and cheeks. And at almost 44, lines under my eyes. Within 2 weeks of faithful use. My face looks great! Blue tansy is the serum for me. Highly recommend.

by Jamie Harrings on May 06, 2020

This was so helpful! I just ordered the blue tansy based on this and am so excited to try it!

by jenn on May 06, 2020

can I mix or alternate 2 sleep serums?

by Amanda Yeung on May 06, 2020

I’ve been using Beauty Sleep wrong all this time!!! I usually apply it as the first step of my routine, not the last. I’m going to have to try it last and see what happens. I am super excited about the new Blue Tansy Beauty Sleep.


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