What is a Facial Serum & How Do You Use It?

Posted by Maria Cooper on

A serum is a highly concentrated skincare product that works to target a more specific skin concern while enhancing the benefits of your other skincare products. It’s best to be religious with your serum routine, using it morning & night, to see maximum results.

Serums are designed for long-term skin benefits, whereas cleansing & moisturizing are designed for instant results. You may see results within a week, but be patient as it could take up to seven weeks of consistent use to see the change you are looking for. This is why it is so important to be consistent with the SAME serum for long periods of time.

What Are the Different Types of Serums?

We have two types of serums at Root - our Beauty Sleep Perfecting Serums, which are super concentrated facial oils, & our organic aloe-based serums, which are more lightweight & creamy.

Our Beauty Sleeps are an amazing combo of active skin-loving nutrients from oils & plant extracts. Beauty Sleep adds light hydration while targeting a variety of skincare concerns. We recommend using Beauty Sleep LAST in your skincare routine as it will help lock in your products & can easily penetrate through all of our aloe-based products.

Our organic aloe-based serums have a creamier gel or lightweight lotion texture, but don’t let the weightless feel make you think they're not adding hydration. These serums are formulated with organic aloe juice, vegan hyaluronic acid & active vitamins that work to add & retain moisture in your skin. Apply our aloe-based serums after cleansing, toning & applying Pretty Mist, then follow with moisturizers, creams & Beauty Sleep.

 

Rose Otto + Rosehip & Argan + Helichrysum Beauty Sleep Serums

 

How to Pick the Right Serum

Can you use multiple serums at once? YES! It’s all about layering your serums correctly & using them consistently together.

We’ve made it easy for you to pick the right serum. Prioritize your skin concerns & read each serum's benefits below.

facial oils

Blue Tansy + Borage Beauty Sleep Perfecting Serum

Blue Tansy + Borage Beauty Sleep Perfecting Serum

BEST FOR SKIN TYPES: Acne, Dry, Uneven, Mature

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Large Pores
  • Acne
  • +Prevent Aging

This lightweight moisturizer is designed to brighten & energize your complexion while fighting signs of aging, replenishing elasticity & boosting overall radiance. It works to balance oil production while retaining moisture to keep you hydrated. We especially love our Blue Tansy + Borage Beauty Sleep Perfecting Serum for those who want to alleviate acne-prone skin, redness, minimize pores & fight the signs of aging.

 

Argan + Helichrysum Beauty Sleep Perfecting Serum

Original Argan + Helichrysum Beauty Sleep Perfecting Serum

BEST FOR SKIN TYPES:  Dry, Oily, Sensitive, Acne

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Scars

  • Acne

  • Eczema

  • Psoriasis

  • Redness/Rosacea

  • Oily

  • Dry

The original Beauty Sleep! Our Original Argan + Helichrysum Beauty Sleep Perfecting Serum works to reduce & heal acne & scarring as well as slow the signs of aging. You will find oily skin to balance out. We especially love this serum for those who have both oily & dry acne-prone skin. It works to heal severely dry skin including eczema & psoriasis.

 

Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum

Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum

BEST FOR SKIN TYPES: Dry, Mature, Oily, Sensitive, Uneven

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Sensitive

  • +Prevent Aging

  • +Reverse Aging

Our Organic Rose Otto + Rosehip Beauty Sleep Perfecting Serum restores & protects your skin from aging. High levels of Vitamin A increase the skin's elastin, promote collagen formation & help delay the breakdown of the skin & underlying tissues which cause wrinkles. Vitamin E & C nourish skin cells against oxidation while creating a barrier that protects your skin. Rosehip Oil has been seen to improve deep wrinkles, scars, blemishes, sun damage, dark spots & uneven skin tone.

 

Bakuchiol + Passion Fruit Beauty Sleep Perfecting Serum

Bakuchiol + Passionfruit Beauty Sleep Perfecting Serum

BEST FOR SKIN TYPES: Acne, Dry, Mature, Sensitive

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Dry

  • Hyperpigmentation

  • Large Pores

  • +Prevent Aging

  • +Reverse Aging

Our Bakuchiol + Passion Fruit Beauty Sleep Perfecting Serum is a lightweight facial oil designed to renew the skin & fight against signs of aging while protecting against the environmental toxins that cause them. This unique blend of natural & organic oils stimulates collagen production, enhances the skin's firmness & stimulates cell turnover for a more youthful glow. In addition to soothing fine lines & wrinkles, this Beauty Sleep is fast-absorbing & improves the skin's ability to deeply retain moisture. 

 

aloe-based serums

Bakuchiol + Vitamin E Serum

Bakuchiol + Vitamin E Serum

BEST FOR SKIN TYPES: Aging, Sensitive, Uneven

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Mature

  • Sensitive

  • Dry

  • Hyperpigmentation

  • Large Pores

  • +Prevent Aging

  • +Reverse Aging

Our Bakuchiol + Vitamin E Serum is a natural, safe & effective retinol alternative that works wonders on fine lines, wrinkles & hyperpigmentation. Paired with nourishing anti-aging & reverse-aging ingredients, this serum works to diminish overall signs of aging while regenerating the skin, shrinking pores & boosting the radiance of your complexion.

 

Bakuchiol + Hyaluronic Acid Serum

Bakuchiol + Hyaluronic Acid Serum

BEST FOR SKIN TYPES: Aging, Dry, Uneven

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Acne

  • Redness

  • Hyperpigmentation

  • Large Pores

  • +Prevent Aging

  • +Reverse Aging

Our Bakuchiol + Hyaluronic Acid Serum is a natural, safe & effective retinol alternative that works wonders on fine lines, wrinkles & hyperpigmentation while evening the skin's texture & shrinking pores. Tightening the skin as it locks in hydration, this serum leaves your skin not only visibly brighter & healthier, but looking more youthful & rejuvenated.

 

Green Tea + Hyaluronic Acid Serum

Green Tea + Hyaluronic Acid Serum

BEST FOR SKIN TYPES: Acne, Dry, Oily, Uneven

WORKS TO IMPROVE THESE SKIN CONCERNS:

  • Dry

  • Acne

Our Green Tea + Hyaluronic Acid Serum packs a major hydration punch. Rich with antioxidants, this weightless serum retains moisture while calming, soothing & rejuvenating your complexion. Tightening the skin as it locks in hydration, this serum leaves your skin bright, healthy & smooth.

 

Beauty Blend 01 Bakuchiol Reverse Wrinkle Spot Treatment

BEST FOR SKIN TYPES: Aging

WORKS TO IMPROVE THESE SKIN CONCERNS: 

  • Reverse Aging

  • Dark Spots

Our Beauty Blend 01 Bakuchiol Reverse Wrinkle Spot Treatment is a blend of concentrated anti- & reverse-aging ingredients that works to reduce fine lines & wrinkles. The cooling roller ball soothes & tightens the skin for a rejuvenated appearance over time.  

We hope this breakdown of our serums & their benefits will help you to create your own perfect skincare routine along with our other skincare products!

If you need help finding your perfect skincare routine, shoot us a text at 877-773-8890 or email at hello@rootpretty.com & a beauty expert will help you create a personalized routine!

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