Wholesale & Distribution

You're not just wholesaling root, you're joining a community.

Our Customer Experience

We have spent the past nine years building a solid foundation & providing an incredible customer experience. We are excited to begin sharing Root with you! When someone purchases their first Root product, that is just the beginning. They'll be joining a strong community we've built to support them in their nontoxic & eco beauty journey.

Our Company & beliefs

We’re leading the way in the eco-beauty movement, minimizing single use plastic & introducing refillable + biodegradable packaging. Not only do we, as a company, strive to be more conscious of our environmental footprint, we're building a community that shares in our mission. We hold our products & Pretty Lab to the highest standard. A 70% return customer rate & year after year growth with zero advertising is proof of exceptional products.

More about Root

Our Team

We're a small team, passionate about furthering our Root mission. Together, we stand behind an eco-conscious, nontoxic beauty-loving community. When a customer purchases a Root product, that's only the beginning! Our staff prides itself on giving superior customer service. From naming products after customers to using customers in all of our marketing, the customer experience shapes everything we do as a company.

Apply to Wholesale Direct from Our Team

Work with us directly & gain access to all Root products. We offer 40% off with a minimum initial order of $150+ & 3 per SKU.

Fill out our application

• We offer 40% off all Root products for approved wholesalers. 

• We do not allow our products to be sold on third party sites like Amazon, eBay, Etsy, etc.

• We require an initial order of $150+ 

• We require a minimum of 3 per SKU orders

• Wholesalers must select UPS Ground as shipping method. If this is not selected, their order will be put on hold & they will be invoiced for estimated shipping of UPS Ground based on weight of their purchase. 

• We do not yet offer wholesale for bulk products, however, we do wish to in the near future.

• We do not wholesale non-Root made products including: Shampoo Bars, Conditioner Bars, Pretty Polishing Mitts, Pretty Forever Compacts & Diffusers


Click below to view our current wholesale offering on Faire.

See a product on our main site that's not available through Faire? Fill out an application to wholesale directly with us & gain access to all Root products. We'd love to chat & see what you're interested in. Want more info? Email us at hello@rootpretty.com