This color is absolutely gorgeous! I have spent YEARS trying to find a red lip color that truly works for my complexion, is healthy, vegan/cruelty free and has a great color payoff. This is it! For reference, I wore between a G2 and G3 in Cover FX before switching brands (so light with golden undertones). I love the ingredients, the brand's ethos and how easily the product actually applies. However, time for words of caution: The color doesn't last too long on the lips if lip balm is applied too close in time to the lipstick or if too much balm has been put on and also, because it's oil and butter-based, it is prone to breaking if placed in a warm place for too long. My advice is to moisturize lips at the start of your makeup routine so it has time to settle in. If the lipstick happens to break, just reset it in it's tube and place it somewhere cool so it can reset. This lipstick is absolutely gorgeous and I love wearing it!