Our Etta Eyeshadow is a personal favorite of the Root team. It is a shimmer-packed icy mauve color with the consistency of pure silk!
Mica, Titanium Dioxide, Tin Oxide, Iron Oxide, Carnauba Wax, Silica (trace amount)
- Dry: Tap eyeshadow into your eyeshadow lid. With finger or eyeshadow brush gently apply eyeshadow to eyelids. Tap any excess eyeshadow powder back into your jar.
- Wet: Tap eyeshadow into your eyeshadow lid. Dip your finger or eyeshadow brush into water, mix powder and apply to eyelids. Dry eyeshadow lid before closing jar.
TIPS & TRICKS
- Our Prime + Conceal makes an awesome eyeshadow primer. We love using our Fair shade.
- If you have oily eyelids, use our Hello Pretty Under Eye Brightener to mattify & prime your eyes.
- Avoid fall out (where powder eyeshadow falls under your eye when applying) by tapping excess powder off of your brush before applying.
- Start with your brush on the part of your eye where you want MOST of the color & blend out from that location.
- Apply Pearl Powder Mineral Foundation (wet or dry) first as a base for your eyeshadow.
- Apply wet for longer lasting wear.
- Use Kabuki brush to dust away excess eyeshadow.
- Our eyeshadows can also be used as highlighters, blushes, bronzers & even lip gloss when mixed with a clear gloss.
PACKAGE TYPE OPTIONS
- Plastic Jar with Locking Sifter • Our eyeshadows are available in a plastic jar with a rotating, locking sifter. We encourage you to refill your plastic jar with one of our compostable ECO Refills.
- Compostable ECO Refill • Use our ECO Refill pouches to refill your current eyeshadow jar or one of our empty eco-friendly glass Pretty Forever Jars. Our ECO Refill pouches are created from an innovative plant-based material derived from corn. They are fully compostable. If you don’t compost & simply toss your refill pouch, it will biodegrade.
HOW TO REFILL YOUR JAR USING AN ECO REFILL
Cut your ECO Refill lengthwise & use a small spoon to scoop the product into your jar. For more information, watch our how-to video below.
SHELF LIFE: For best results, use within 10 years if product contains carnauba wax. If product does not contain carnauba wax, shelf life is unlimited. See ingredient deck above.
- JCJane C.Verified BuyerI recommend this productRated 5 out of 5 stars12 seconds agoLove
This is the best color… the one I always reach for.
- BSBrett S.I recommend this productRated 5 out of 5 stars3 years agoSoft purple
Great soft purple with a slight iridescent glow when applied wet
- GGloI recommend this productRated 5 out of 5 stars3 years agoPink glow shade
Love this pink glow shade on the center of the lid :) beautiful summer look.
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Our goal is to make the highest quality natural & organic beauty products anyone can wear & everyone can afford.
only the very best
Vegan, cruelty-free, gluten-free & nontoxic. We fill our products with only the best ethically sourced natural & organic ingredients.
Check out our Ingredient Beliefs page for the full list.