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Our BEYOND PINK COLLECTION launched in October 2019 in honor of Breast Cancer Awareness Month. The collection features 8 pink shades (4 eyeshadows & 4 blushes) inspired by the symbolic pink breast cancer ribbon. Each shade in the Beyond Pink Collection has a special meaning to us, as they were all named after Root customers & their loved ones affected by breast cancer.
During October 2019, 1% of total sales will be donated to Beyond Pink TEAM - a local charity dedicated to breast cancer prevention & awareness.
Every time you wear a Beyond Pink shade, it is my hope that you will be reminded of those who have battled - & continue to battle - breast cancer.— KRISTA DOLASH, Founder & CEO