BLACK FRIDAY SALE
25% off
nontoxic beauty
+ Free Surprise Pretty Balm & Loose Eyeshadow
& Free Shipping With $150
+ Free Surprise Pretty Balm & Loose Eyeshadow
& Free Shipping With $150 Purchase
SHOP 25% OFF
Big Discounts On Already Low Prices
You won't see this big of a discount from us ever again. We believe nontoxic luxury beauty should be affordable, which is why we price our products as low as possible to begin with, prioritizing daily savings for our customers.
TAKE ADVANTAGE OF 25% OFF
Explore Best-Sellers
Subtotal must be $150+ after discounts & before taxes.
Spend $150+ & get two free products from us!
What's the free gift?
We don't want to spoil the surprise, but we can give you two clues, one product is a loose eyeshadow & the other is a Pretty Balm. Which ones? You'll have to wait to see!
(You also get free U.S. shipping on orders $150+)
Spend $150+ & get two free products from us!
What's the free gift?
We don't want to spoil the surprise, but we can give you two clues, one product is a loose eyeshadow & the other is a Pretty Balm. Which ones? You'll have to wait to see!
(You also get free U.S. shipping on orders $150+)
Subtotal must be $150+ after discounts & before taxes.
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
Experience beauty differently.
Root products are handmade in our in-house Pretty Lab, using only the highest quality natural & organic ingredients. Each ingredient is handpicked with intention to deliver exceptional performance & effective results without fillers or artificial dyes + fragrances.
Affordable, high-quality, professional products
Only the best skin-loving ingredients
Female-owned in Waverly, Iowa
Sustainable & eco-conscious practices
Discover More Beauty Favorites
Your one-stop shop for beauty & personal care.
SHOP MAKEUP
SHOP SKINCARE
SHOP BODY
SHOP HAIR
SHOP MAKEUP
SHOP SKINCARE
SHOP BODY
SHOP HAIR
Freshest Nontoxic Beauty Release
True Autumn Cream Palette
BETTER THAN BLACK FRIDAY • OVER 30% OFF
A palette unlike anything you've seen before. Formulated using personal color analysis to cohesively complement warm & golden skin tones.
LEARN MORE
Freshest Nontoxic Beauty Release
True Autumn Cream Palette
BETTER THAN BLACK FRIDAY • OVER 30% OFF
A palette unlike anything you've seen before. Formulated using personal color analysis to cohesively complement warm & golden skin tones.
LEARN MORE
More Fresh Releases
shop all new
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
BLACK FRIDAY SALE • 25% OFF •
Our Origin Story
Root was founded on the belief that what you put on your face should be natural, safe & enhance your beauty at a price anyone can afford.
When founder Krista Dolash was pregnant with her son in 2013, she became hyper-aware of everything she was putting in & on her body. After a deep dive into her beauty products, she found herself concerned that the mineral foundation marketed to her as "clean" & "natural", was in fact, full of fillers & harmful ingredients. She took matters into her own hands, recreating the foundation with only the good ingredients. From there, our first product was born - Pearl Powder Mineral Foundation.
What started as a hobby out of Krista's kitchen has grown into a full line of nontoxic makeup, skincare, haircare, body care & even nontoxic cleaning products.
Proudly made & located in Waverly, Iowa
Dedicated to giving back - we donate 1% of all sales to hand-picked charities every year.
Frequently Asked Questions
What products are excluded from 25% off?
25% off excludes makeup samples, charity Pretty Balms: Evie, Jude & Juniper, bundles, True Autumn Crea Palette, non-Root products & gift cards.
Which Pretty Balm & Eyeshadow will I receive as a free gift with $150+ purchase?
We cannot guarantee which Pretty Balm & loose eyeshadow you will receive as a free gift. 200 orders will receive the exclusive limited edition Eleven Pretty Balm & Eyeshadow Duo. Once gone, we will include a surprise Pretty Balm & loose eyeshadow as your free gift.
How do I get the deals? Do I need a discount code?
To shop online:
For 25% Off: Discount will automatically apply in the cart.
For Free Gift With $150+ Purchase: Free gift will automatically apply to qualifying orders.
To shop in the app:
For 25% Off: Discount will automatically apply in the cart.
For Free Gift With $150+ Purchase: You will not see the gift in your cart. We will add the gift to qualifying orders during shipping.
Subtotal must be $150+ after discounts & before taxes to qualify.
Terms & Conditions
25% Off Terms: Get 25% off. Excludes makeup samples, charity Pretty Balms: Evie, Jude & Juniper, bundles, non-Root products & gift cards. Cannot combine with additional discounts.
Free Gift Terms: Get a free Pretty Balm & loose eyeshadow with $150+ purchase. 200 orders will receive limited edition Eleven Pretty Balm & Eyeshadow Duo - once gone, you will receive a surprise loose eyeshadow & Pretty Balm as your gift. Subtotal must be $150+ after discounts & before taxes/shipping.
Offers valid 11/15 at 10am CT - 12/3 at 4pm CT.