About Root

"I believe 110% that the makeup you wear to achieve professional results does not have to be full of harmful chemicals & cost you a fortune. Why sacrifice your health for beauty when you don't have to?" Krista Dolash, Founder of Root

Root launched in October 2013, founded on the belief that what you put on your face should be natural, safe & enhance your beauty at a price anyone can afford.

Based in Waverly, Iowa, all of our products are natural & safe for all skin types as well as Vegan & Gluten Free. We do not use any harsh toxins or artificial dyes in our products.

What started as a hobby out of Krista's kitchen has grown into a full line of natural makeup, skincare, haircare, body care & even non-toxic cleaning products with three retail locations in Iowa.

We believe natural products don't have to be boring or less effective to be safe. We offer a huge variety of colors & products all boasting professional quality.

Root products are made especially for sensitive skin but perform to the quality of professional products. We use only the best certified organic & natural ingredients & none of the commonly used fillers. By removing harsh fillers Root products are made with JUST the amazing ingredients you want.

Root is a proud USA based company. All of our suppliers are based in the USA & the majority of our packaging & supplies are made in the USA.
Thank you for stopping by! Please never hesitate to send us a message, we truly love & appreciate every single person who stumbles upon our website.

Root is an independent company and we are 100% cruelty free! We only test our awesome products on ourselves, not our animal friends.