Collection: Founder's Favorites

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  • Nontoxic beauty that performs.

    Thoughtful ingredients, beautiful results & prices you'll love.

  • Not your average brush

    Ours are handmade in the USA & designed for flawless makeup application.

"It's so hard to pick favorites, but here is a round up of my current favorites that I use every single day." -Krista, Root's Founder & CEO

Root looks good on you.