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Ready or not, fall is upon us & that means so is our Fall Seasonal Pretty Club Subscription Box! If you love getting exclusive access to brand new, unreleased Root products, then this is the subscription for you! Not only is each box packed with four unreleased full size Root products & three unreleased makeup samples, but by purchasing our seasonal subscription box you also get the opportunity to customize your box...

Which type of kid were you - the type that always left the house slathered in sunscreen, or the one who promised that you’d put sunscreen on once you got to the pool but never did? If you were the former, you were years ahead of your age! While it’s tempting to skip out on sunscreen to get a little tan, exposing your bare skin to the sun can drastically...

Pretty Booster+ is the new kid on the block, & it’s easy to see that it is quickly becoming a fan favorite! We took our amazing Pretty Booster Liquid Minerals & added a few more incredible ingredients for even more skin-loving benefits, creating Pretty Booster+. If you love a light, natural coverage, you will LOVE both versions of our Pretty Booster. Not only is it an amazing color corrector, but...

If eyeshadow intimidates you, you’re not alone. BUT trust us when we say it is easier than it looks! We’re breaking down everything you need to know about eyeshadow & by the end, you’ll be a pro. Types of Eyeshadow We have three types of eyeshadows at Root, but which one should you choose? Spoiler alert: It really comes down to your preference in packaging. Loose Eyeshadows Our loose eyeshadows...

By this point, you’ve probably seen all different types of brows from super bold to super natural or somewhere in between. Brows are one step we always recommend doing because they truly make such a difference & help frame the face. Luckily, our brow products can help you achieve whatever look you desire! Our favorite method is to naturally enhance what you already have. To see Krista’s tips for natural brows,...

Blush & bronze are beauty bag essentials. Whether you’re going full glam or keeping things minimal, blush & bronze are two products you should never skip out on. With just a few minutes of work, they can instantly transform your look by adding definition & accentuating your best features. But what’s the difference between the two? What color is best for you & how do you choose which type of...