By this point, you’ve probably seen all different types of brows from super bold to super natural or somewhere in between. Brows are one step we always recommend doing because they truly make such a difference & help frame the face. Luckily, our brow products can help you achieve whatever look you desire! Our favorite method is to naturally enhance what you already have. To see Krista’s tips for natural brows,...
Blush & bronze are beauty bag essentials. Whether you’re going full glam or keeping things minimal, blush & bronze are two products you should never skip out on. With just a few minutes of work, they can instantly transform your look by adding definition & accentuating your best features. But what’s the difference between the two? What color is best for you & how do you choose which type of...
Our team has been working from home for over a month now, & one thing that’s for sure is that our makeup routines have drastically changed. It’s no longer full-on glam, but rather something functional, & most importantly, quick & easy. It’s tempting to lounge out in sweats every day, but we’ve found that putting some makeup on makes a huge difference in our overall productivity & mood. Look good,...
Create less waste. It's important. The days of single-use makeup containers are over. Our highly anticipated zero-waste project is finally here! Get your makeup stashes ready for compostable ECO Refills & glass Pretty Forever Jars! Our carbon footprint is always at the front of our minds, & we make every effort to reduce, reuse & recycle here at Root. This release is a huge step for us & the beauty industry, & we hope you’ll join us...
You’ve probably heard time & time again that priming your face for makeup will help your makeup last longer, fill in your pores, even out your skin tone & make your makeup apply smoother. But is that really true? Can one product really make THAT much of a difference? The short answer is YES! Our Pretty Booster Liquid Minerals is our favorite primer for foundation, but it also does so much more....
Our Pearl Powder Mineral Foundation is the product that launched Root & still to this day is one of the most versatile. Whether you prefer full, medium or light coverage, you can achieve whatever finish you want with our mineral foundation. Plus, you can easily transform your foundation into a liquid concealer or eyelid primer. We give major bonus points for a multi-purpose product! To learn how to best apply our Pearl Powder Mineral Foundation for your skin...
