IBE LA 2020 | Let's work together!

Let's Work Together!

We're seeking partners who share in our core values of educating consumers about nontoxic & eco beauty while maintaining performance & affordability.


We have spent the past six years building a solid foundation & providing an incredible customer experience. We are excited to begin sharing Root with you! When someone purchases their first Root product, that is just the beginning. They'll be joining a strong community we've built to support them in their nontoxic & eco beauty journey.



We are changing the green beauty space by paving the way for eco beauty. By the end of 2020, Root plans to offer zero-waste packaging for 99% of our products. We're debuting our revolutionary glass mascara & liquid eyeliner, along with our compostable eco refills & forever jars at IBE LA. Not only do we, as a company, strive to be more conscious of our environmental footprint, we're building a community that shares in our mission.



We're always looking for passionate content creators that love to use & share our products to collaborate with us! If you want to be apart of a growing company that creates lasting & memorable customer experiences, we would love to work with you! Our content creators share our values & are a key part of our Root community. When a customer purchases a Root product, that's only the beginning!


Meet the Root team at IBE LA


From researching the best skin-loving ingredients to formulating Root products to the highest standards, Krista is the mastermind behind product development & overall business strategy. She leads our Root team to execute superior customer experience through excellent service & products. In addition to overseeing all business operations, Krista is continuously developing Root as the leading independent eco-beauty brand through fresh & cutting edge ideas.

HAYLEE PIEHL, Director of Marketing & Operations

Haylee leads Root's overall brand strategy & image, while working to increase Root’s nationwide reach. She directs product research & development based on customer feedback to meet the highest expectations & customer experience. In addition to marketing strategy, Haylee works to continuously improve company operations & culture. 

NICOLE GULICK, Director of Retail & Customer Relations

Managing retail operations & customer relations, Nicole works to develop an exceptional retail team. She leads a team of Beauty Assistants to provide the absolute best customer experience in store, over the phone & online.  

CAITLIN GREEN, Customer & Model

Caitlin joins our team at Indie Beauty Expo LA as a loyal Root customer of over three years & as a Root Model. She began her nontoxic journey looking to switch over her makeup & skincare to something truly heathy for her & her little ones, & found Root. Our ability to provide superior ingredients & quality while maintaining affordability was crucial to a young stay-at-home mother of three (& one on the way).