Round 2
Congratulations, you're moving on to Round 2 of the 2025 Root Model Search!
Round 2 Requirements
In Round 2, we want you to show us that you have a keen eye for social media trends.
Post an Instagram Reel positioning Root as a leading affordable nontoxic beauty brand while keeping your video engaging & relevant on social media. Be sure to tag us @rootpretty & use the hashtag #rootmodel2025 in your caption.
(The hashtag is how we will track your entry in the Inner Beauty Circle - don't forget it! 😉 You may not see your video in the #rootmodel2025 hashtag on Instagram, but we'll see it on our end.)
What trend should you follow? We’re leaving that up to you! Keep it beauty related - think to yourself:
- Could I see myself producing this content as the Root Model?
- Could I see this being reposted to Root's page?
- Does this video add value to our community?
We recommend browsing Instagram & TikTok to find trending sounds & ideas.
Remember, high-quality video & good natural lighting are key to moving on to Round 3. Now is the time to hone in on your lighting & quality.
Round 2 entry is due January 21.
Round 2 Voting
Meet the 20 participants that are moving on to round 2! We’ve had so many great applicants that we are asking our community to help decide who moves on to Round 3. There are two ways to vote:
1. Your headshot was posted to our Facebook page for public voting. Every “like” on your photo will count as a vote.
2. Every “like” on your Round 1 Instagram Reel will count as a vote.
At the end of the voting period, we will combine likes from your Instagram Reel + likes from our Facebook post to determine the Round 2 winner. Have your friends, family & followers vote to help you move on to Round 3!
The participant with the most votes will automatically move on to Round 3. Voting ends January 21. Root will select additional participants to move on based on Round 2 Reels.
