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Root Model Search

be the next face of Root

$7,000+ Grand Prize

$5,000 cash prize

$500 initial Root prize package

makeup & skincare for a year

create your own makeup collection

potential for continued Root contract

earn 8% commission on sales you send our way

what we're looking for

camera ready 📸

You are more than comfortable talking in front of a camera.


You share our values & are passionate about nontoxic & eco-conscious beauty.

creative & innovative

You love keeping up with social media trends & bring fresh, innovative content ideas to the table.

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How to Enter

ROUND 1 • Extended Entry to February 11
1. Post an Instagram Reel explaining why you love Root & want to represent Root. Be sure to tag us @rootpretty & hashtag #rootmodel2024. Instagram page must be public.
TIP: We will be looking for high-quality videos, good lighting & seeing your personality shine through. Get creative - now is the time to WOW us!
2. Complete the Round 1 Form.

ROUND 2 • February 1 - February 11
1. Community voting - top participant with the most votes will automatically move on to Round 3. Votes will be combined from our Facebook Post + your Round 1 Instagram Reel. Every "like" equals 1 vote.
2. Post a beauty-related Instagram Reel following a social media trend & use the hashtag #rootmodel2024 in your caption.

ROUND 3 • February 12 - February 29
1. Show your favorite Root product in action & convince us why someone should buy it & trust Root as a company.
Round 3 participants will receive one FREE Root product of choice to feature in their Round 3 video.

The winner of the 2024 Root Model Search will be announced on Monday, March 4.