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Root Model Search

be the next face of Root

ABOUT THE ROOT MODEL SEARCH

The Root Model Search is a vital part of our company & has been since 2014. Nearly every year we host a model search as we set out to find fresh new faces + talent to represent our company.

We are looking for one 2024 Root Model to represent Root for a one-year term. If you have a passion for creating content, love beauty & want to get involved in our tight-knit community, then this is the gig for you. No matter your age, style or skill level, all are welcome to apply!

Every year the Root Model Search gets bigger & bigger...with this year having a $7,000+ grand prize package!

$7,000+ Grand Prize

$5,000 cash prize

$500 initial Root prize package

makeup & skincare for a year

create your own makeup collection

potential for continued Root contract

earn 8% commission on sales you send our way

SO...What exactly does the root model do?

Our 2024 Root Model is an extension of the Root creative team & will be featured on our social media, ads, website & marketing.

You will work with the Root marketing team to create a minimum of three videos per month.

The 2024 Root Model will represent Root from March 4, 2024 - February 28, 2025.

what we're looking for

camera ready 📸

You are more than comfortable talking in front of a camera.

passionate

You share our values & are passionate about nontoxic & eco-conscious beauty.

creative & innovative

You love keeping up with social media trends & bring fresh, innovative content ideas to the table.

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How to Enter

ROUND 1 • Extended Entry to February 11
1. Post an Instagram Reel explaining why you love Root & want to represent Root. Be sure to tag us @rootpretty & hashtag #rootmodel2024. Instagram page must be public.
TIP: We will be looking for high-quality videos, good lighting & seeing your personality shine through. Get creative - now is the time to WOW us!
2. Complete the Round 1 Form.

ROUND 2 • February 1 - February 11
1. Community voting - top participant with the most votes will automatically move on to Round 3. Votes will be combined from our Facebook Post + your Round 1 Instagram Reel. Every "like" equals 1 vote.
2. Post a beauty-related Instagram Reel following a social media trend & use the hashtag #rootmodel2024 in your caption.

ROUND 3 • February 12 - February 29
1. Show your favorite Root product in action & convince us why someone should buy it & trust Root as a company.
Round 3 participants will receive one FREE Root product of choice to feature in their Round 3 video.

The winner of the 2024 Root Model Search will be announced on Monday, March 4.