100% Lash Natural & Organic Mascara
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Our 100% LASH MASCARA coats, thickens & nourishes each lash while promoting lash growth. Smudge-proof & water-resistant, our no-clump, no-flake formula contains zero artificial colors, preservatives or fragrances, making it ideal for sensitive eyes. #ROOT100LASHMASCARA
Packaged in plastic tube.
Black in Plastic Tube: .33 oz
Brown in Plastic Tube: .25 oz
12 months unopened. For best results, use within 6 months once opened.
smudge-proof & water-resistant
instant length & thickness
formulated with lash-conditioning ingredients to promote lash growth & strength
clean & effective ingredients
You'll never use another mascara again.
✔️ Revive & strengthen your lashes while promoting lash growth.
"I love this mascara! My eyelashes have never been longer! They have grown considerably since I started using this." - Root customer Lacey
✔️ Nontoxic formula free from artificial colors, preservatives or fragrances makes it ideal for even the most sensitive eyes.
"I have super sensitive eyes that water anytime I try a new mascara.. I have no reaction to this one & it makes my lashes look so long & pretty!" - Root customer Tabitha
only the very best
Vegan, cruelty-free, gluten-free & nontoxic. We fill our products with only the best ethically sourced natural & organic ingredients.
Check out our Ingredient Beliefs page for the full list.
- ABAshli B.Verified BuyerI recommend this productRated 5 out of 5 stars15 seconds agoAbsolute fav
I’ve tried several clean mascaras and hated them all, until I found root mascara! My lashes look longer and fuller + it goes on so smooth!
- CCarmenVerified BuyerI recommend this productRated 5 out of 5 stars1 week agoPerfect Mascara
You have perfected the non-toxic mascara. No raccoon eyes later in the day. This mascara looks natural. It is Perfect!
- AVAnna V.Verified BuyerI recommend this productRated 5 out of 5 stars3 months agoFavorite Mascara ❤️
I’ve been using only clean makeup since 2019, and now I don’t use anything other mascara. I highly recommend trying the brown shade, it softens the look of your mascara. This is absolutely gorgeous! 😍
- KKatieVerified BuyerI recommend this productRated 5 out of 5 stars3 months agoGreat Mascara
I was worried switching from a big chain mascara to a clean one, but this one has been great. I love the smell of it and the wand. It has great color and covers my eyelashes wonderfully!
- RRachVerified BuyerI recommend this productRated 5 out of 5 stars4 months agogood, somewhat soft
I've really liked this mascara. It doesn't irritate my eyes like some. It is smooth and the black color is good. I only use it on my top lashes so I can't say about bottom lash wear. It does take some cleanser or a wipe to get it all off or it will give me coon eyes. Fresh opened it seemed to take a long time to dry, now that I've had it a couple weeks it seems to be drying faster and not smudge as easily.