Rethink Clean Beauty
Nontoxic, high-performance formulas made with natural & organic ingredients for results that truly work—at a price you’ll love.
The Best Ingredients
Handcrafted in small batches for the highest quality. Affordable + truly nontoxic makeup, skincare, hair, body & home products.
This Holiday's Favorite Gifts
truly nontoxic
Beauty, Personal Care & Home
From beauty to body, hair to home, Root was created to make safe products that outperform the toxic ones while keeping prices honest.
GIVING BACK
We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.
REAL BEAUTY
Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.
YOUR BEAUTY BFF
Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.
