Fast & Free Shipping

Fast & Free Shipping on U.S. orders $75+ & Free International Shipping on orders over $150. Only $4.95 for U.S. orders below $75.

Eco Beauty + Lifestyle

With minimal packaging, naked shipping & bulk + refill options, we are passionate about continuing to implement eco-friendly initiatives to reduce our footprint.

Superior Customer Service

Your happiness is our top priority. We are here to help every step of the way! Don't hesitate to get ahold of us at anytime.

Giving Back

We proudly donate 5% of our profits to several hand-picked charities every year.

Return Policy

We accept returns on unopened products within 30 days after purchase. Try before you buy - check out our samples + trial sizes & fall in LOVE!

Real Beauty

Showcasing real beauty is important to us, which is why we only use ourselves & Root customers in all of our marketing.

Pretty Hair Day Shampoo & Conditioner Duo

$ 45.00$ 50.00

New

Trial Calming Complexion Lavender + Raspberry Softening Night Cream

$ 10.00

New

Trial Youth Dew Rose Otto + Helichrysum Restoring Neck & Face Cream

$ 14.00

SHOP the look

Natural & Organic Cosmetics

In the Navy Matte Eyeliner + Eyeshadow

$ 10.00

Bell • Vegan Shea Butter Lipstick

$ 16.00

May Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm

$ 8.00

Vintage Kiss • Vegan Shea Butter Lipstick

$ 16.00

hey pretty,
WELCOME TO ROOT

OUR GOAL IS TO MAKE THE HIGHEST QUALITY NATURAL & ORGANIC BEAUTY PRODUCTS ANYONE CAN WEAR & EVERYONE CAN AFFORD.

Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever.

xo, Krista & the Root Team