Buy one, get one 50% off sitewide

FREE unreleased Pretty Filter Primer with $125+

Celebrate National Pink Day with us - our biggest sale of the year.

See the free gift

Introducing

Infinity Longwear Cream Pigments

Limited Edition | Creamy, long-lasting color for the lips, cheeks & eyes.

SHOP INFINITY PIGMENTS

NATIONAL PINK DAY SALE  ENDS JUNE 30

VEGAN

GLUTEN FREE

CRUELTY FREE

NONTOXIC

the best weekend of the year

A LOOK AT LAST YEAR'S RETREAT

Seasonal Pretty Club

Summer Box

Be the first to try new products with our Seasonal Pretty Club. Each quarter we will bring you a curated box of unreleased Root beauty products at approximately a 25-30% discount.

New subscribers take 20% off their first box & all add-ons with code FIRSTBOX.

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eco-friendly + customizable

Pretty Forever Palette

Build your dream makeup palette

All the shades you love & none you don't. All of our pressed pan color cosmetics & Pretty Paints effortlessly snap into our Pretty Forever Palette

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GIVING BACK

We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.

REAL BEAUTY

Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.

YOUR BEAUTY BFF

Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.