Thursday, October 6 - Sunday, October 9

Root's Birthday Celebration

Help us celebrate 9 years of Root!

$9 Beauty Deals & Free Birthday Gift with $50+

If you've been around for a while, you know we like to go all out for our birthday sale, & this year might be our biggest one yet!

here's what's happening

$9 Beauty Deals

This. Is. Insane. We're dropping the prices on our TOP NINE best-sellers... to just $9. See the full list below.

Free Birthday Gift with $50+

Every order $50+ will get our exclusive birthday gift which includes the Limited Edition NINE Eyeshadow & Limited Edition Everly Pretty Balm.

NEW: Pretty Filter Primer

It's finally here! We're launching our highly requested Pretty Filter Primer on October 6th.

Launching Thursday, October 6, 2022

Meet the Pretty Filter Primer

Our Pretty Filter Primer creates a smooth base for makeup application while instantly blurring pores, fine lines & evening the skin tone for a “filter-like” finish. You'll LOVE wearing this under foundation as it's formulated to help your makeup last longer & crease less.

Packed with nourishing ingredients, our Pretty Filter Primer works as a gentle natural exfoliant to help get rid of dead skin cells, over time brightening + evening your complexion, evening dry, bumpy + uneven skin, & renewing the skin to look more youthful. So while it instantly helps to prime, the long-lasting effects of the primer will give you long-term results.


Birthday Gift

When you shop during our birthday celebration, make sure you spend $50+ because you don't want to miss our exclusive free birthday gift! This year, every order $50+ will get the duo of our never-before-seen Limited Edition NINE Eyeshadow & the Limited Edition Everly Pretty Balm.

These shades are limited edition, so when they're gone, they're GONE!


NINE (Top)

EVERLY (Bottom)


Are you a Root BOSS? You've got early access!

Our BOSS Tier Pretty Point Loyalty Program members enjoy early access to our Birthday Sale, birthday gift & Pretty Filter Primer on Wednesday, October 5th at 9am CST. Check your email that morning for your exclusive BOSS early access link!