{"title":"Perfect Root Starter Kit","description":"Want to get your nontoxic makeup kit started but don't want to drop a lot of cash? The Perfect Root Starter Kit is exactly what you need! With just about everything you could need for a full face of makeup, this kit can take you from an everyday look to super glam at less than $135! Just be sure to use the code PRETTYKIT at checkout to get your Pretty Kit for 15% off (keeping everything under $135)!","products":[{"product_id":"pretty-booster-liquid-minerals","title":"Pretty Booster Liquid Minerals • Prime, Moisturize, Color-Correct + Anti-Aging","description":"\u003cp\u003eBACK IN STOCK FRIDAY, MAY 8!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur PRETTY BOOSTER LIQUID MINERALS is a four-in-one primer, moisturizer, color corrector \u0026amp; anti-aging product. Pretty Booster provides skin-correcting lightweight coverage while smoothing your skin's texture, evening your skin tone \u0026amp; fighting signs of aging with organic moisturizers. Use as a daily lightweight primer, powerful anti-aging moisturizer or by itself for buildable coverage.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNeed help with color matching? TEXT us your photo to 877-773-8890 or EMAIL to hello@rootpretty.com\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePackaged in recyclable plastic bottle. \u003cbr\u003e1.1 fl oz\u003c\/em\u003e\u003c\/p\u003e","brand":"Root","offers":[{"title":"0 • Clear","offer_id":887897137,"sku":"W1F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"1 • Fair","offer_id":887912509,"sku":"W2F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"2 • Light","offer_id":887897125,"sku":"W3F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"3 • Lightly Medium","offer_id":887914949,"sku":"W4F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"4 • Lightly Golden","offer_id":1328808932,"sku":"W12F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"5 • Medium","offer_id":1030988156,"sku":"W5F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"6 • Medium Golden","offer_id":887897133,"sku":"W6F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"7 • Medium Tan","offer_id":32008230801,"sku":"W7F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"8 • Dark","offer_id":38121205009,"sku":"W8F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"9 • Dark Warm","offer_id":53722501087596,"sku":"W13F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"10 • Deep","offer_id":53722501120364,"sku":"W9F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"11 • Deep Neutral","offer_id":53727526027628,"sku":"W10F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"12 • Espresso","offer_id":53727526060396,"sku":"W11F","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0387\/4965\/products\/PB-Fair.png?v=1696274982"},{"product_id":"100-lash-mascara","title":"100% Lash Natural \u0026 Organic Mascara","description":"\u003c!-- split --\u003e\n\u003cp\u003eOur 100% LASH MASCARA coats, thickens \u0026amp; nourishes each lash while promoting lash growth. Smudge-proof \u0026amp; water-resistant, our no-clump, no-flake formula contains zero artificial colors, preservatives or fragrances, making it ideal for sensitive eyes. #ROOT100LASHMASCARA\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePackaged in plastic tube.\u003c\/em\u003e\u003cbr\u003eBlack in Plastic Tube: .3 oz\u003cbr\u003eBrown in Plastic Tube: .3 oz\u003cbr\u003e\u003c\/p\u003e","brand":"Root","offers":[{"title":"Black","offer_id":53062469386604,"sku":"W1E","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":53062469353836,"sku":"W2E","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0387\/4965\/products\/DSC_6654.jpg?v=1700528237"},{"product_id":"root-18-angled-eye-brush","title":"Root #18 Angled Eyeshadow Brush","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eAUGUST 2020 UPDATE:\u003c\/strong\u003e Our #18 Angled Eyeshadow Brush now has a shorter 5\" handle, which matches all of our other eye brushes \u0026amp; fits perfectly into the bottom layer of our Pretty Forever Palette. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur custom brushes are handmade in the USA with the softest, silkiest, white vegan bristles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur #18 brush is a dense, yet fluffy angled eyeshadow brush perfect to apply eyeshadows in the outer crease \u0026amp; all over the lid.\u003cbr\u003e#ROOT18BRUSH\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003cbr\u003eTip:\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e \u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003eFor application all over the lid, turn the brush \u0026amp; apply with the widest side of the brush. For application along the lash line \u0026amp; for a smokey liner, apply with the narrow side of the brush.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrush Full Length: 5\"\u003c\/strong\u003e\u003cbr\u003eBrush head width at it's widest point is 3\/8\"\u003cbr\u003eBrush head length at it's tallest point is 3\/8\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo clean your brushes:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e1. Rinse under warm water, always keep the brush bristles pointed down.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Use our \u003c\/span\u003ePretty Everything Soap\u003cspan\u003e \u0026amp; gently massage the bristles in the palm of your hand, rinse thoroughly.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Gently squeeze the bristles in a towel \u0026amp; dry with bristles pointed down to avoid water collecting in handle \u0026amp; loosening the brush handle.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root","offers":[{"title":"Default Title","offer_id":28182907089,"sku":"W10A","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0387\/4965\/products\/BR18_UpdatedHandle2020.jpg?v=1597252342"},{"product_id":"georgia-eyeshadow","title":"Georgia Eyeshadow","description":"\u003cdiv id=\"wsite-com-product-short-description\"\u003e\n\u003cdiv class=\"paragraph\"\u003e\n\u003cspan\u003eOur loose Georgia\u003cstrong\u003e \u003c\/strong\u003eeyeshadow pigment is a super light pearly peach color. Use wet or dry for a stunning natural eyeshadow.\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e#rootgeorgia\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003cbr\u003e\u003c\/strong\u003eMica, Titanium Dioxide, Iron Oxide \u0026amp; Tin Oxide\u003cbr\u003e\u003cem\u003e1.4 grams\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTO APPLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry: Tap eyeshadow into your eyeshadow lid. With finger or eyeshadow brush gently apply eyeshadow to eyelids. Tap any excess eyeshadow powder back into your jar.\u003c\/li\u003e\n\u003cli\u003eWet: Tap eyeshadow into your eyeshadow lid. Dip your finger or eyeshadow brush into water, mix powder and apply to eyelids. Dry eyeshadow lid before closing jar.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTIPS \u0026amp; TRICKS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOur \u003ca href=\"https:\/\/www.rootpretty.com\/collections\/prime-your-eyes-for-perfection\/products\/prime-conceal-cream-corrector-pan\"\u003ePrime + Conceal\u003c\/a\u003e makes an awesome eyeshadow primer. We love using our Fair shade.\u003c\/li\u003e\n\u003cli\u003eIf you have oily eyelids, use our \u003ca href=\"https:\/\/www.rootpretty.com\/collections\/prime-your-eyes-for-perfection\/products\/glow-pretty-under-eye-brightener\"\u003eHello Pretty Under Eye Brightener\u003c\/a\u003e to mattify \u0026amp; prime your eyes.\u003c\/li\u003e\n\u003cli\u003eAvoid fall out (where powder eyeshadow falls under your eye when applying) by tapping excess powder off of your brush before applying.\u003c\/li\u003e\n\u003cli\u003eStart with your brush on the part of your eye where you want MOST of the color \u0026amp; blend out from that location.\u003c\/li\u003e\n\u003cli\u003eApply Pearl Powder Mineral Foundation (wet or dry) first as a base for your eyeshadow.\u003c\/li\u003e\n\u003cli\u003eApply wet for longer lasting wear.\u003c\/li\u003e\n\u003cli\u003eUse Kabuki brush to dust away excess eyeshadow.\u003c\/li\u003e\n\u003cli\u003eOur eyeshadows can also be used as highlighters, blushes, bronzers \u0026amp; even lip gloss when mixed with a clear gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003ePACKAGE TYPE OPTIONS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlastic Jar with Locking Sifter\u003c\/strong\u003e • Our eyeshadows are available in a plastic jar with a rotating, locking sifter. We encourage you to refill your plastic jar with one of our compostable ECO Refills.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompostable ECO Refill •\u003c\/strong\u003e Use our ECO Refill pouches to refill your current eyeshadow jar or one of our empty eco-friendly glass Pretty Forever Jars. Our ECO Refill pouches are created from an innovative plant-based material derived from corn. They are fully compostable. \u003cspan\u003eIf you don’t compost \u0026amp; simply toss your refill pouch, it will biodegrade.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO REFILL YOUR JAR USING AN ECO REFILL\u003cbr\u003e\u003c\/strong\u003eCut your ECO Refill lengthwise \u0026amp; use a small spoon to scoop the product into your jar. For more information, watch our how-to video below.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/TTYchgUHr5Y\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSHELF LIFE:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eFor best results, use within 10 years if product contains carnauba wax. If product does not contain carnauba wax, shelf life is unlimited. See ingredient deck above.\u003c\/span\u003e\u003c\/p\u003e","brand":"Root","offers":[{"title":"plastic jar","offer_id":31742138482753,"sku":"W70E","price":10.0,"currency_code":"USD","in_stock":true},{"title":"compostable refill","offer_id":31742138515521,"sku":"W70R","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0387\/4965\/products\/Georgia_Eyeshadow.jpg?v=1587503160"},{"product_id":"november-mineral-blush-1","title":"November Mineral Blush","description":"\u003cdiv class=\"paragraph\"\u003eOur loose mineral blush in November is a beautiful deep rose gold color that we adore. An INSTANT favorite!\u003c\/div\u003e\n\u003cdiv class=\"paragraph\"\u003e\u003cstrong\u003e#rootnovember\u003c\/strong\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv class=\"paragraph\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eTO\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eAPPLY\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph\"\u003e\u003cspan\u003eSMILE! Apply blush to the apples of your cheeks blending upward towards the top of your ear. Start with less blush because you can always add more. If you've added too much simply apply our Setting Silk over top to tone down that color.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph\"\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eINGREDIENTS\u003cbr\u003e\u003c\/strong\u003eMica, Titanium Dioxide, Iron Oxide \u0026amp; Carnauba Wax\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph\"\u003e3.25 grams\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003ePACKAGE TYPE OPTIONS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlastic Jar with Locking Sifter\u003c\/strong\u003e • Our blushes are available in a plastic jar with a rotating, locking sifter. We encourage you to refill your plastic jar with one of our compostable ECO Refills.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompostable ECO Refill •\u003c\/strong\u003e Use our ECO Refill pouches to refill your current jar. Our ECO Refill pouches are created from an innovative plant-based material derived from corn. They are fully compostable. \u003cspan\u003eIf you don’t compost \u0026amp; simply toss your refill pouch, it will biodegrade.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO REFILL YOUR JAR USING AN ECO REFILL\u003cbr\u003e\u003c\/strong\u003eCut your ECO Refill lengthwise \u0026amp; use a small spoon to scoop the product into your jar. For more information, watch our how-to video below.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/TTYchgUHr5Y\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstrong\u003eVIDEOS\u003c\/strong\u003e\u003cbr\u003e\n\u003cdiv id=\"wsite-com-product-short-description\"\u003e\n\u003cdiv class=\"paragraph\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003ciframe width=\"\" height=\"\" src=\"https:\/\/www.youtube.com\/embed\/2MUWoOAvmu4?rel=0\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ciframe width=\"\" height=\"\" src=\"https:\/\/www.youtube.com\/embed\/3u_cvWd9ejk?rel=0\u0026amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eSHELF LIFE: \u003c\/strong\u003eFor best results, use within 10 years if product contains carnauba wax. If product does not contain carnauba wax, shelf life is unlimited. See ingredient deck above.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e\u003cspan style=\"line-height: 1.5;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e","brand":"Root","offers":[{"title":"plastic jar","offer_id":31741954129985,"sku":"W79F","price":16.0,"currency_code":"USD","in_stock":true},{"title":"compostable refill","offer_id":31741954195521,"sku":"W130R","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0387\/4965\/products\/November_Mineral_Blush_b0b799c9-aec7-49d1-a577-1c3b767cd4ce.jpg?v=1587501289"},{"product_id":"swatches-group-testing","title":"Swatches group testing","description":"\u003cp\u003eBACK IN STOCK FRIDAY, MAY 8!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur PRETTY BOOSTER LIQUID MINERALS is a four-in-one primer, moisturizer, color corrector \u0026amp; anti-aging product. Pretty Booster provides skin-correcting lightweight coverage while smoothing your skin's texture, evening your skin tone \u0026amp; fighting signs of aging with organic moisturizers. Use as a daily lightweight primer, powerful anti-aging moisturizer or by itself for buildable coverage.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNeed help with color matching? TEXT us your photo to 877-773-8890 or EMAIL to hello@rootpretty.com\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePackaged in recyclable plastic bottle. \u003cbr\u003e1.1 fl oz\u003c\/em\u003e\u003c\/p\u003e","brand":"Root","offers":[{"title":"0 • Clear","offer_id":53923850256748,"sku":"W1F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"1 • Fair","offer_id":53923850289516,"sku":"W2F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"2 • Light","offer_id":53923850322284,"sku":"W3F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"3 • Lightly Medium","offer_id":53923850355052,"sku":"W4F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"4 • Lightly Golden","offer_id":53923850387820,"sku":"W12F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"5 • Medium","offer_id":53923850420588,"sku":"W5F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"6 • Medium Golden","offer_id":53923850453356,"sku":"W6F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"7 • Medium Tan","offer_id":53923850486124,"sku":"W7F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"8 • Dark","offer_id":53923850518892,"sku":"W8F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"9 • Dark Warm","offer_id":53923850551660,"sku":"W13F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"10 • Deep","offer_id":53923850584428,"sku":"W9F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"11 • Deep Neutral","offer_id":53923850617196,"sku":"W10F","price":24.0,"currency_code":"USD","in_stock":true},{"title":"12 • Espresso","offer_id":53923850649964,"sku":"W11F","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0387\/4965\/products\/PB-Fair.png?v=1696274982"}],"url":"https:\/\/www.rootpretty.com\/collections\/perfect-root-starter-kit\/purple.oembed","provider":"Root","version":"1.0","type":"link"}