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Halloween is fast approaching, & that only means one thing: you’ve gotta dress to impress. Some kids judge houses based on who’s got the best candy, but for us, Halloween is all about the makeup. Halloween is such a fun time to let your creativity run wild! From witches to cats to the latest new movie character, we've seen it all. We don't want your creativity to be limited because...

You don’t have to be born with perfect brows to get perfect brows. With only two products and a few steps, you’ll be on your way to natural-looking brows in no time. Just grab your Natural Brow Pomade, Natural Brow Powder & #8 Angled Brow & Liner Brush, & let’s get started!

Are you getting the most out of your eyeshadows? Not to panic you, but you might only be using your Root Eyeshadows at 50% capacity! Our Loose Mineral Eyeshadows also act as a flawless liquid liner or metallic shimmer just by mixing them with a drop of water.   Eyeshadow as Liquid Liner To create a liquid liner, simply tap a little bit of eyeshadow into the cap & mix...

One of the most commonly overlooked makeup products is concealer. It can cover blemishes, correct darkness, brighten the under eyes, prime & even contour - it seriously does it all! Root carries three products that are great for concealing: Prime + Conceal Cream Corrector Pan, Pearl Powder Mineral Foundation & Hello Pretty Under Eye Brightener. All three do wonders on their own, but together they can provide flawless coverage.

Are you a Tan Rose Eyeshadow fanatic? Girl, SAME! It’s such a stunning tan shade with a dusty pink undertone, perfect for any occasion. Do you ever, dare I say, get a little bored of your favorite eyeshadow? It’s OK, it happens to the best of us. Luckily, there’s a simple solution to take this shadow to the next level.  Are you ready for it?

It’s no secret we all want glowy, bronzed skin 365 days a year. The unfortunate truth is not everyone is blessed with a year-round splash of color. But, there is good news - using a little bit of bronzer can help anyone fake a good tan all year long. With these simple tips, you'll be on your way to a flawless bronze in no time.