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How to Apply Eyeshadow for Beginners

How to Apply Eyeshadow for Beginners

If eyeshadow intimidates you, you’re not alone. BUT trust us when we say it is easier than it looks! We’re breaking down everything you need to know about eyeshadow & by the end, you’ll be a pro. Types of Eyeshadow We have three types of eyeshadows at Root, but which one should you choose? Spoiler alert: It really comes down to your preference in packaging. Loose Eyeshadows Our loose eyeshadows...
on July 09, 2020
How to: 2 Steps to Natural Brows

How to: 2 Steps to Natural Brows

By this point, you’ve probably seen all different types of brows from super bold to super natural or somewhere in between. Brows are one step we always recommend doing because they truly make such a difference & help frame the face. Luckily, our brow products can help you achieve whatever look you desire! Our favorite method is to naturally enhance what you already have. To see Krista’s tips for natural brows,...
on May 28, 2020
HOW TO: Blush & Bronze for Beginners

HOW TO: Blush & Bronze for Beginners

Blush & bronze are beauty bag essentials. Whether you’re going full glam or keeping things minimal, blush & bronze are two products you should never skip out on. With just a few minutes of work, they can instantly transform your look by adding definition & accentuating your best features. But what’s the difference between the two? What color is best for you & how do you choose which type of...
on May 06, 2020
Easy 5 Minute Work From Home Makeup Routine

Easy 5 Minute Work From Home Makeup Routine

Our team has been working from home for over a month now, & one thing that’s for sure is that our makeup routines have drastically changed. It’s no longer full-on glam, but rather something functional, & most importantly, quick & easy. It’s tempting to lounge out in sweats every day, but we’ve found that putting some makeup on makes a huge difference in our overall productivity & mood. Look good,...
on April 29, 2020
Is Makeup Primer Really Worth It?

Is Makeup Primer Really Worth It?

You’ve probably heard time & time again that priming your face for makeup will help your makeup last longer, fill in your pores, even out your skin tone & make your makeup apply smoother. But is that really true? Can one product really make THAT much of a difference? The short answer is YES! Our Pretty Booster Liquid Minerals is our favorite primer for foundation, but it also does so much more....
on April 15, 2020
How to: Best Tips for Pearl Powder Mineral Foundation

How to: Best Tips for Pearl Powder Mineral Foundation

Our Pearl Powder Mineral Foundation is the product that launched Root & still to this day is one of the most versatile. Whether you prefer full, medium or light coverage, you can achieve whatever finish you want with our mineral foundation. Plus, you can easily transform your foundation into a liquid concealer or eyelid primer. We give major bonus points for a multi-purpose product! To learn how to best apply our Pearl Powder Mineral Foundation for your skin...
on April 09, 2020
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