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If you’re completely lost when it comes to applying eyeshadow, you’re not alone. What even is a crease shade & where’s the right spot to apply dark eyeshadow? Taylor’s got all the answers for you. Follow along as she teaches you how to apply eyeshadow like a pro.

View this post on Instagram A post shared by ʀᴏᴏᴛ® • ᴇᴄᴏ ʙᴇᴀᴜᴛʏ (@rootpretty) on Dec 18, 2019 at 4:51pm PST   There's nothing worse than noticing halfway through the day that your eyeshadows are beginning to wear off! Luckily, we've got THREE methods for priming your eyes to make your eyeshadows last ALL day long.⠀ 1. Hello Pretty Under Eye Brightener Our Under Eye Brightener is ideal for those...

Between countless holiday parties & gatherings, it can be hard to keep the makeup inspo alive. But no worries - we've got you covered! Whether you prefer simple or glam, Kierra’s taking you through her favorite holiday look in our latest YouTube video! Watch to see how she creates this simple glam look & how she takes it to the next level. Shop Kierra’s look here. For more makeup inspiration & tutorials,...

Makeup trends come & go, but one technique that will always be here to stay is the halo eye! This technique is all about strategically placing your eyeshadows to make your eyes appear bigger & brighter. Depending on the colors you use, you can make it dramatic & bold or simple & chic. If you think this is too advanced for you, think again! Just check out Sharice’s step-by-step tutorial...

Halloween is fast approaching, & that only means one thing: you’ve gotta dress to impress. Some kids judge houses based on who’s got the best candy, but for us, Halloween is all about the makeup. Halloween is such a fun time to let your creativity run wild! From witches to cats to the latest new movie character, we've seen it all. We don't want your creativity to be limited because...

You don’t have to be born with perfect brows to get perfect brows. With only two products and a few steps, you’ll be on your way to natural-looking brows in no time. Just grab your Natural Brow Pomade, Natural Brow Powder & #8 Angled Brow & Liner Brush, & let’s get started!