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How to: 2 Steps to Natural Brows

How to: 2 Steps to Natural Brows

By this point, you’ve probably seen all different types of brows from super bold to super natural or somewhere in between. Brows are one step we always recommend doing because they truly make such a difference & help frame the face. Luckily, our brow products can help you achieve whatever look you desire! Our favorite method is to naturally enhance what you already have. To see Krista’s tips for natural brows,...
on May 28, 2020
Root Founder & CEO Tells All on Her Skincare Routine

Root Founder & CEO Tells All on Her Skincare Routine

Investing in your health is one of the best things you can do for yourself, & that includes a good skincare routine. If you're on the fence about getting started with a skincare routine, it's time to take the plunge! The right routine will help you glow from the inside out, & who doesn't want that? Follow along as Root Founder & CEO Krista Dolash shares all about the products she is currently using...
on May 20, 2020
HOW TO: Blush & Bronze for Beginners

HOW TO: Blush & Bronze for Beginners

Blush & bronze are beauty bag essentials. Whether you’re going full glam or keeping things minimal, blush & bronze are two products you should never skip out on. With just a few minutes of work, they can instantly transform your look by adding definition & accentuating your best features. But what’s the difference between the two? What color is best for you & how do you choose which type of...
on May 06, 2020
What is A Facial Serum & How Do You Use It?

What is A Facial Serum & How Do You Use It?

A serum is a highly concentrated skincare product that works to target a more specific skin concern while enhancing the benefits of your other skincare products. It’s best to be religious with your serum routine, using it morning & night, to see maximum results. Serums are designed for long-term skin benefits, whereas cleansing & moisturizing are designed for instant results. You may see results within a week, but be patient as...
on April 30, 2020
Easy 5 Minute Work From Home Makeup Routine

Easy 5 Minute Work From Home Makeup Routine

Our team has been working from home for over a month now, & one thing that’s for sure is that our makeup routines have drastically changed. It’s no longer full-on glam, but rather something functional, & most importantly, quick & easy. It’s tempting to lounge out in sweats every day, but we’ve found that putting some makeup on makes a huge difference in our overall productivity & mood. Look good,...
on April 29, 2020
Root Transforms Beauty Industry with New Refill Options

Root Transforms Beauty Industry with New Refill Options

Create less waste. It's important. The days of single-use makeup containers are over. Our highly anticipated zero-waste project is finally here! Get your makeup stashes ready for compostable ECO Refills & glass Pretty Forever Jars! Our carbon footprint is always at the front of our minds, & we make every effort to reduce, reuse & recycle here at Root. This release is a huge step for us & the beauty industry, & we hope you’ll join us...
on April 21, 2020
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