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Are you an everyday girl looking for an easy, everyday makeup tutorial? Or are you someone who loves bold & dramatic looks? Either way, Kierra's got you covered in this transformative tutorial!  Keep on reading to find out how to take a simple look & transform it into natural glam, or watch our latest YouTube video to see Kierra's complete routine from start to finish. Keep it Simple Step 1: Brighten Your Base...

If you’re completely lost when it comes to applying eyeshadow, you’re not alone. What even is a crease shade & where’s the right spot to apply dark eyeshadow? Taylor’s got all the answers for you. Follow along as she teaches you how to apply eyeshadow like a pro.

Our Beauty Sleep Perfecting Serum is our best-selling skincare product & has been for years! But what’s so special about it that keeps customers coming back for more? It is SO versatile! From soothing fine lines & wrinkles to brightening discoloration to balancing the skin & providing incredible hydration, this facial serum does it all. We have two versions of our Beauty Sleep Perfecting Serum - our Beauty Sleep Original...

Whether you broke the Christmas decorations out the day after Halloween or are waiting until the first of December, the holiday season is upon us! We know how overwhelming holiday shopping can be, so we’re here to help. Whether you’re looking for a gift for your mom, your sister, your daughter or even yourself, we’ve got you covered. Giving lush gifts doesn’t have to be expensive - here’s 10 gifts...

Are you on a tight budget but still LOVE makeup? Well look no further because we’ve got you covered! As much fun as it would be to spend an entire paycheck on makeup, that’s just not realistic. (But if that is your reality, you go girl!) Finding an entire makeup routine, let alone sometimes just even a foundation, for under $50 can seem like an extreme sport. Luckily, Root products...

One of the most commonly overlooked makeup products is concealer. It can cover blemishes, correct darkness, brighten the under eyes, prime & even contour - it seriously does it all! Root carries three products that are great for concealing: Prime + Conceal Cream Corrector Pan, Pearl Powder Mineral Foundation & Hello Pretty Under Eye Brightener. All three do wonders on their own, but together they can provide flawless coverage.