Our mission at Root has always been about more than just beauty. We’ve worked hard to create a beautiful community where everyone feels loved, respected & represented, no matter their backgrounds or experiences. However, we know we can always do better & are fully committed to doing so. Root is committed to continuing listening, learning & taking action as we work together to support Black Lives Matter. We all have...
The time has come for you to finally get to know all of our Root Models! Two times each year we host the Root Model Search, inviting real customers to be a key part of our team. Up to six models are selected each term based on talent, high-quality content & of course, a dedicated passion for Root. This group of women puts in so much hard work to help us...
Create less waste. It's important. The days of single-use makeup containers are over. Our highly anticipated zero-waste project is finally here! Get your makeup stashes ready for compostable ECO Refills & glass Pretty Forever Jars! Our carbon footprint is always at the front of our minds, & we make every effort to reduce, reuse & recycle here at Root. This release is a huge step for us & the beauty industry, & we hope you’ll join us...
Hey fam! I know a lot of you are staying at home for the next couple weeks whether it be to work from home, take online classes or just to play it safe. While you may be out of your normal routine, you can still be productive while practicing social distancing! Here are seven life-changing tips that will help keep your spirits up & keep you productive during this self-quarantine. Get Ready for the...
Let's be real - aside from the real reason for Thanksgiving, we're all just looking forward to spending time with family & eating some delicious food. (I’m already drooling just thinking about it!) But for vegans, it can be a stressful holiday. Most of the people at your gathering aren’t going to be vegan. Heck, you may be the only vegan there! So how can you take a traditionally meat-focused meal...
Root is Turning 6! Help us Celebrate With One of Our Biggest Sales of the Year! About six years ago, Krista was on the hunt for natural beauty products she could trust. She couldn’t find products that lived up to her standards anywhere, so she decided to make them herself. What started as a hobby in Krista’s kitchen has grown into a company beyond her wildest dreams. Six years...
