Spread Love: Stepping up For Equality

by Kayla Reusche on June 20, 2020

Our mission at Root has always been about more than just beauty. We’ve worked hard to create a beautiful community where everyone feels loved, respected & represented, no matter their backgrounds or experiences. However, we know we can always do better & are fully committed to doing so. Root is committed to continuing listening, learning & taking action as we work together to support Black Lives Matter. We all have a role in the work of fighting racism & our hope is that we can be compassionate to each other in the process.

Here’s How You Can Help

Some ways we can all support the Black Lives Matter movement is by making donations, educating ourselves, supporting Black-owned businesses & advocating against racism. If you want to make those actions more sustainable, consider setting up a recurring donation, diversifying your bookshelf & social media feeds with Black authors & content creators or joining a group centered around allyship or anti-racism. 

Below, we are sharing some resources that members of the Root team have found particularly helpful. This is a growing list that we will continue to add to as we come across more resources that we love.


Watch documentaries, Ted Talks or videos centered around the Black experience.

13th on Netflix. This documentary describes the longstanding inequalities faced by African Americans in the criminal justice system & reviews many of the policies that have been put in place over recent decades to disproportionately incarcerate African Americans.

Dear White People. This is a fictional movie that follows the lives of four Black students at an Ivy League college. It highlights social & academic racial tensions & is a particularly great resource for White college students, offering an opportunity to reflect on privilege.

Uncomfortable Conversations with a Black Man. This video series was started by Emmanuel Acho, former NFL player & ESPN analyst, to have uncomfortable conversations about race. Uncomfortable Conversations with a Black Man is particularly created for White people who may have never recognized the inequalities Black people & POC face.


Listen to the stories & experiences of Black people & people of color.

1619 Podcast. This podcast tells the story of American History starting 400 years ago when 20 enslaved Africans first arrived in this country. It reviews the contributions of Black people to society amidst the struggles of slavery & racism that followed in the centuries afterward.

The Moth. The Moth is an organization dedicated to the art & craft of storytelling. They hold storytelling events all over the world & also have a podcast. One way to better understand the experience of POC is to simply listen to their stories. Here are links to some powerful narratives from Black storytellers:


Read books written by Black authors & historians.

“How to Be an Antiracist” by Ibram X. Kendi. Dr. Kendi has a PhD in African American history & is a professor & director of the Boston University Center for Antiracist Research. This book encourages us to be active allies - to be anti-racist. It is a thought-provoking guide for increasing awareness of racism & understanding how we can create a more just society.

Support & Advocate

Check out the following organizations for more ways to contribute to the Black Lives Matter movement. Many have petitions to sign, are accepting donations & have free resources available.

  • ACLU: The American Civil Liberties Union works to preserve the individual rights & freedoms guaranteed to all people by the Constitution & laws of the United States. Their work is in the courts, legislatures & communities to defend those whose rights have been violated.
  • Black Lives Matter: Black Lives Matter was founded in 2013 after the death of Trayvon Martin. This organization is working to eliminate systemic racism & create an equitable society, specifically focusing on the rights of Black people.
  • Color of Change: Color of Change designs campaigns to fight racism & injustice in all facets of society - in politics & culture, in the workplace, in the economy & more. Their goal is to create real change by ending practices & systems that unfairly hold Black people back & create solutions for a better future.
  • Equal Justice Initiative: The Equal Justice Initiative is committed to ending mass incarceration & excessive punishment in the United States, to challenging racial & economic injustice & to protecting basic human rights for the most vulnerable people in American society.
  • NAACP: The National Association for the Advancement of Colored People (NAACP) works to ensure all individuals have equal rights by eliminating race-based discrimination & ensuring the well-being of all.


  • Register to vote.
  • Sign petitions.
  • Email your legislators. 
  • Support anti-racist policies.
  • Share resources with others.
  • Regularly examine your own beliefs & biases.
  • Speak out against racist ideas & actions when you see them.
  • Have difficult conversations with friends & family members.

What is Root Doing to Help?

We know we can always do better, & we are committed to doing just that.

  • You will see us work harder to reach the Black community & diversify our Root Model team even more.
  • We are committed to working with more Black influencers & creators to more accurately represent the diverse world we live in. Have a favorite creator that you would like to see us work with? Feel free to shoot us a message.
  • We will donate to more causes that support the Black Lives Matter movement. Stay tuned for more information coming soon as we are taking the time to identify organizations that resonate with our mission.
  • This blog will be an ever-evolving resource for you that includes ways you can support the Black community. Keep checking back here as we continue to compile more organizations & educational resources.

We realize there is more work to do, & we won’t stop here. We’d love to hear from all of you. How are you doing during this time? What do you want to see from us?


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