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Root Transforms Beauty Industry with New Refill Options

by Kayla Reusche on April 21, 2020

Create less waste. It's important.

The days of single-use makeup containers are over. Our highly anticipated zero-waste project is finally here! Get your makeup stashes ready for compostable ECO Refills & glass Pretty Forever Jars!

Our carbon footprint is always at the front of our minds, & we make every effort to reduce, reuse & recycle here at Root. This release is a huge step for us & the beauty industry, & we hope you’ll join us in our zero-waste beauty journey!



Now let's get into the details. What's included in this new release, & what do you need to know?


ECO Refills

All of our powder products are available in ECO Refills, including everything from foundation, blush, eyeshadow & even our Pretty Hair Day Dry Shampoo. Our innovative refill pouches are made from plant-based material derived from corn, making them compostable & beneficial to the earth!

Two of our most popular products, Pearl Powder Mineral Foundation & Organic Aloe Setting Silk, are also available to purchase in bulk refill pouches. This means double the product, less packaging AND saving money - a win-win-win!

Pretty Forever Jar

Our Pretty Forever Jar is a gorgeous glass alternative, designed to store any of our loose powder cosmetics. While plastic loses its integrity over time, glass can be recycled over & over again, making our Pretty Forever Jar a true zero-waste product.

You can purchase our Pretty Forever Jar individually, or you can purchase it prefilled with the product of your choice. Foundation, Setting Silk, bronze, blush & illuminators are all available to purchase prefilled in the Pretty Forever Jar. Now you can personalize your beauty routine like never before with the option of plastic or glass.


How to Fill Your Pretty Forever Jar

Filling your Pretty Forever Jar is super simple!

1. Remove the sifter from the Pretty Forever Jar. To remove the sifter from the jar, take any plastic card (like a credit card) & insert it between the sifter & the jar. Shimmy it around until you hear the sifter pop off, & you will be ready to refill!

2. Fill your Pretty Forever Jar. The easiest way to fill your Pretty Forever Jar is to cut the refill pouch lengthwise to expose the majority of the product. Then, simply take a small spoon & transfer the powder from the pouch to the jar.

3. Pop the sifter back on. Before replacing the sifter, gently tap your jar on the counter to pack the product down. Then, place the sifter back on & pop it into place.

Even if you don’t have a Pretty Forever Jar, we still recommend refilling your original plastic containers. Not only will it save you money to purchase refills, but it will save on packaging too! The plastic containers can be refilled using the same steps as the Pretty Forever Jar. For a video demonstration, be sure to check out our video above.

Are you ready to transform your makeup routine into a zero-waste experience? Check out our other ECO initiatives & see how you can help create less waste.

155 comments
by Thais on May 28, 2020

I always always use my refillable water bottle and use my refrigerator filter water instead of buying plastic water bottles at the store! Saves the planet & my wallet lots of money! :)

by Celine Ramsey on May 28, 2020

I use a reusable water bottle. I’m excited to receive my first pretty forever jar!!

by Dana Rodriguez on May 28, 2020

I really love this idea! We recycle and use eco friendly products as much as possible.

by Ama on May 28, 2020

I am so excited to try out your products. I love the fact that your products are natural and how eco conscious your organization is.

by Sylvie Routh on May 28, 2020

Love love the refillable jars! Mine are coming in this week. I’ve been slowly but surely replacing most plastic in my house with glass and adding that to my beauty routine is exciting.

by Sylvie Routh on May 28, 2020

Love love the refillable jars! Mine are coming in this week. I’ve been slowly but surely replacing most plastic in my house with glass and adding that to my beauty routine is exciting.

by paige chandler on May 28, 2020

I no longer drink from plastic water bottles and I just changed to eco friendly light bulbs

by Lauren on May 28, 2020

I just recently was introduced to this makeup! But I LOVE it and can NOT say enough great things. I have great coverage over facial spots and I dont feel like the makeup is caked on or thick at all.

by Dawn B on May 28, 2020

I love the glass jar to help reduce waste. I will definitely be purchasing some for my powder refills😊

by Cheryl B on May 28, 2020

I recycle, use glass containers for food, and consolidate appointments, shopping and errands to reduce car usage.

by Jenn Santiago on May 28, 2020

I love this idea! I’m in the middle of trying to be more eco friendly, and transform my home into a lower waste home. It will be easier when my family and I live in our own little place. I just love your commitment to be so eco friendly. You are running an amazing company, and it makes me love your company, and products even more! Keep it up!

by Sarah Bjork on May 20, 2020

We use reusable zip loc bags and glass containers for food storage. We also use bamboo/coconut dish scrubbers. We have switched all of our household and personal products to clean/low waste brands. And so much more!

by Ashley on May 20, 2020

I am so excited about this! So thankful for a company that not only cares about our skin, but also the environment.

by Jessica on May 20, 2020

Yes! Love this. We started composting a year ago and it’s been such a great experience. I don’t feel so guilty about all those food scraps going down the drain or in the trash. Love that companies are using compostable products for packaging now!

by Danielle on May 20, 2020

We bring our own reusable grocery bags to the grocery store and drink from our trap instead of buying water bottles.

by Erin Qalsh on May 20, 2020

Love we do our best to avoid using disposable products when we can use reusable ones!

by Emily Kriegl on May 20, 2020

Will you eventually transition all products to these eco refills? The bulk items and pretty everything soap is what I have in mind specifically.

by Jessica on May 20, 2020

I’m excited to try this! I will definitely be refilling my plastic jars to keep them out of landfills. I’ve also started using shampoo and body bars instead of gel to reduce plastic waste. It’d be great to see root start a line of bar soap!

by April on May 20, 2020

Love root… I am new to root but it has become an obsession.. 😍

by April on May 20, 2020

I am new to root but it has become a bit of an obsession… So many things i want to try yet.

by Amber Kolb on May 20, 2020

I try and buy products with out plastic packaging as much as possible. We also reuse, repurpose and recycle everything we can!

by Emily Scholten on May 20, 2020

I am in love with all your products and now I’m even more in love. Not only are you creating natural organic makeup and skincare but you’re working on eliminating one time use packaging and that’s incredible. Can’t rave about this company enough.

by Shannon citrino on May 20, 2020

I love the refillable options

by Vero on May 20, 2020

I would love to try it.

by Courtney S on May 20, 2020

I love this new option! I have been working into getting myself into a more Eco friendly lifestyle and this is a beautiful added step in that direction!

by Lindsey Wical on May 20, 2020

I love this idea!! Being able to purchase refillable containers is perfect and eco friendly!

by Kassandra on May 20, 2020

Very cool! Trying my best to reduce first and then reuse and recycle. Ideas like this help us to reuse which is great!

by kathy pease on May 20, 2020

I recycle and try to conserve water and electricity

by Pam on May 20, 2020

I love all things Root. This is just another reason. I tell all my friends and family. Thank you for staying true to your customers.

by Rhea on May 20, 2020

You continue to outdo yourselves making our planet a better place! Bravo!

by Janelle on May 20, 2020

I’ve heard great things about Root- I can’t wait ya o get over and see the store!

by Elizabeth on May 13, 2020

So excited to try this! I’ve been getting more reusable or at least recyclable/compostable items to reduce waste.

by Heather on May 13, 2020

Fantastic idea. Love the refillable options!

by Nancy Rexroad on May 13, 2020

Love your ECO-friendly products. Grand skin products.

by Naomi Armstrong on May 13, 2020

So excited to start reusing my root containers!!

by Laura on May 12, 2020

love the idea of refills, can’t wait to try them!

by Achsah Lionel on May 12, 2020

Love how ecofriendly your products are!

by Achsah Lionel on May 12, 2020

Love how ecofriendly your products are!

by cole mckinnon on May 12, 2020

Gas lamps, turn off electricity, recycle, compose, drink tap water, limit showers, limit paper products, burn cardboard or reuse, etc.

by DDoughtie on May 12, 2020

We recycle everything we can ! I also try to use only natural & organic beauty products & makeup

by Lainey on May 13, 2020

Would you ever create refills for cleansers? I love the Fresh Face cleanser and it comes in that glass container already!

by Kaitlyn on May 12, 2020

I feel so lucky to have been introduced to Root! I am happy to buy from a company that is natural, eco-friendly, and so supportive of women. Thank you, Root!

by Beth Uchaker on May 12, 2020

Placing my first order today. So excited can not wait to get started

by Beth Uchaker on May 12, 2020

Placing my first order today. So excited can not wait to get started

by Monica Chen on May 12, 2020

No more bottled water, recycle all our cans and packaging that we can. Shopping smart and doing my best to use up products before purchasing new to reduce excess and over consumption. Shopping local when I can

by Christine Coppola on May 12, 2020

I lovee the idea of pretty forever jars that can be refilled!
Excellent idea!

by Erika L on May 12, 2020

We try to use reusable water bottles, compost and recycle. We also use reusable bags.

by Tina on May 12, 2020

We use a laundry service that offers refill packets to fill out jigs up with so we never have to buys laundry jugs again! And it’s made with essential oils and nature!!

by Rhonda Prince on May 12, 2020

I recycle anything that I can. We installed a filter in our fridge for drinking water so we don’t have to buy bottled water

by Marsheila Kerner on May 12, 2020

We filter our water !!

by Jessica Walker on May 07, 2020

We filter our water and no longer buy bottled water.

by Christine on May 07, 2020

I love that these products are all natural and actually work! It also means a lot that they are an eco-friendly company as well. Can’t wait to keep using your products for the foreseeable future!

by Al Dawn on May 07, 2020

Love Root products, ethics and customer service <3

by Cheryl Germain on May 07, 2020

I try to buy makeup products that do not contain ingredients that are harmful to the environment. These ECO Refills appeal to me because they also reduce wasteful packaging.

by Alison on May 07, 2020

To reduce my environmental footprint, I try to buy natural products with minimal packaging and walk to the store to buy them.

by Calvin on May 07, 2020

Nice sustainable solution.

by Lisa Reid on May 07, 2020

I recycle and use things like aluminum foil a couple of times if it’s clean.

by TERESA DALMAN on May 07, 2020

Love this concept. I used to use Bare Minerals, and loved it.

by Lisa G on May 07, 2020

Recycling is the main objective for our city. Compost is for my garden. I do have a hard time with sharp edges found from can lids. Do you have any idea on how I could dispose of them?

by Bekah on May 07, 2020

we recycle and try to use natural products!

by Heather Swanson on May 07, 2020

I have composted for 36 years

by Buddy Garrett on May 06, 2020

We try to use natural products when we can.

by Stephanie on May 06, 2020

This is awesome!! Thanks for being so eco-aware! :)

by Kirsten Lyon on May 06, 2020

I try to buy products with ingredients that are good for me & the environment!

by Laura on May 06, 2020

I’m so happy with the new products launches and packaging changes, because we shouldn’t make any more waste!

by Dana Matthews on May 06, 2020

What a wonderful idea! I love it that containers are reused. I’m all for product ideas like this!

by Alvi Talavera on May 06, 2020

This is amazing! I am excited and love that root pretty is taking action and becoming a sustainable, eco-friendly brand! This is such a great idea and I am all for it!! 🌻

by Andrea Kelly on May 06, 2020

I use thin reusable cloths instead of paper towels and I use reusable ziploc bags!

by Meiko Moreno on May 06, 2020

I’m so excited for the Pretty Forever jars. It’s a great concept. I’m trying to cut back on waste and recycle more. We use reusable paper towels, we’ve begun planting vegetable scraps instead of throwing them out, using used coffee grounds for our planting and I try to buy our clothing second hand whenever possible. Root Pretty thanks for being so amazing!

by Rachel on May 06, 2020

Love this! I hope to invest in some glass jars soon. As a large family, we are constantly trying to reuse and repurpose and I can’t wait to get my makeup cabinet up to snuff!

by Staci Wilson on May 06, 2020

I’m loving the new bulk powder refills!!!

by Brittani Isidoro on May 06, 2020

We were watching “Broken” on Netflix and I was telling my husband why I was so picky about where and who I ordered makeup from (due to counterfeit makeup and then plastic waste). I also explained the new product packaging options. Just justifying all those Root purchases :-)

by Megan Kennedy on May 06, 2020

I am so so so excited about the eco refills! Thanks for doing your part to make Root even more sustainable

by Julia S. on May 06, 2020

I’m all about creating less waste! We stopped using paper towels almost a year ago & use cloth towels instead, best decision ever! :)

by Christina on May 06, 2020

I love Root. It is so easy to use. It fits my running out the door lifestyle.

by Michelle on May 06, 2020

I’m excited to try more root products!

by Pat on May 06, 2020

My husband and I have done various things to reduce our environmental footprint. For many years we’ve had one car and my husband often takes the bus. We recycle. We switched out plastic with glass in our kitchen. We use reusable grocery bags. We often buy secondhand clothes. I’m looking forward to taking advantage of Root’s refills!

by Caitlin Sacasas on May 06, 2020

I’m SO excited about this launch!! Very proud you made this amazing shift. 👏👏👏 I can’t wait to try your refill system! I try really hard to stick with zero waste clean beauty brands. Non-toxic beauty is important, but zero waste is too. It’s hard to find BOTH qualities while getting a great product that performs.

by L on May 06, 2020

So excited about the glass pretty forever jars 😍 need!

by Jennylyn Gross on May 06, 2020

we recycle and use refill packs when we can

by Angelique Leis on May 06, 2020

I love the new pretty forever jars! They are beautiful, sleek, and smart

by Deborah Knight on May 06, 2020

I love finding new ways to reuse! I use unpaper towels, cloth produce and grocery bags, cloth diapers and wipes, and I am growing an herb garden. These things are not only for the environment, but save my family money as well(and teach my kids healthy habits!)

by Elizabeth on May 06, 2020

So appreciative of the fact Root is always innovating and improving their products!

by Jessica Ruiz Hemmen on May 06, 2020

I try to reuse as much as possible and recycle to the best of my ability. I’m excited to start transitioning to the new reusable products!

by Kath on May 06, 2020

One way I reduce environmental footprint is using green beauty and skincare.

by Stephanie on May 06, 2020

Love your commitment to reducing waste!

by Andra on May 06, 2020

So excited to get these new eco jars! I’ve been trying to buy glass packaged skincare items for awhile now, and reduce my plastic usage wherever possible. I love when brands make it easy!

by Karen on May 06, 2020

I create less waste by growing my own food and composting food and yard waste to make my own compost.

by Lyn on May 06, 2020

I work to reduce my carbon footprint by using cloth towels, cloth masks, and reusing every piece of glass or plastic that comes into my house as much as I can. I try to find a use for everything that is emptied.

by Tracey L on May 06, 2020

I’ve been using a program that I found that uses recycled mascara wands to donate to the rainforest!

by Tracey L on May 06, 2020

I’ve been using a program that I found that uses recycled mascara wands to donate to the rainforest!

by Terri Blumer on May 06, 2020

Love the concept of the eco-friendly jars and refills!!

by Katrina Williams on May 06, 2020

I only use reusable bags

by Lynn Peace on May 06, 2020

When weather permitting, on laundry days I will hang freshly washed items outside for the sun and wind to dry.

by Danielle Fuller on May 06, 2020

I love this new packaging! I’ve been helping reduce waste by using refillable glass water bottles, silicone straws, and making my own cleaning solution in glass bottles!

by Sarah Mehrtens on May 06, 2020

I LOVE the bulk Root pretty soap. I use it for stain removal, hand soap, laundry soap, and dish soap. The giant bottle lasts forever and cuts down on the amount of plastic I buy for cleaning supplies.

by Sam on May 06, 2020

I definitely like reusable, especially if it saves you money

by Julianne on May 06, 2020

The jars are so pretty and I really like the idea of refills. 😄

by Michelle Pittman on May 06, 2020

I’m excited to try your products!!

by Ashlee on May 06, 2020

I reduce my environmental footprint by opting for reusables AS MUCH as possible—no paper towels, bulk food, produce bags, etc.

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