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Root Skin, Hair, Body & Home Products Get a Luxurious, Eco-Friendly Makeover

by Kayla Reusche on June 21, 2019

Get ready for our most luxurious packaging yet. Our skin, hair, body & home products are taking it to the next level with a massive makeover just in time for National Pink Day. From glass packaging to a new naming system & fresh, updated labels, this rebrand is stepping it up.

Packaging

After lots of research, trial & error, we finally found the perfect packaging. Many of our skincare products are making the switch from plastic to glass packaging as part of our zero-waste initiative. Glass can be recycled over & over again without losing its integrity, while plastic can only be recycled a couple times. Reducing our environmental footprint is always at the forefront of our minds.

Some products will remain in plastic packaging for functionality purposes. For instance, our 100% recyclable airless containers are still being used for moisturizers to help preserve the ingredients. Shower & on-the-go items will also stay in plastic packaging to prevent breakage. You'll soon see refill options for many of our products!

This new packaging is the perfect fit! The packaging now looks & feels as luxurious as the product on the inside. The clear glass also makes it easy to see if the product needs to be shaken up & how much is left.

Naming

While you will still recognize the same product names, we’ve added two key ingredients & descriptors in the name to really hone in on the benefits you’ll receive. By just looking at the name, you can now tell what the product is meant to do & easily spot the key ingredients.

Beauty Sleep Argan + Helichrysum Perfecting Serum (Previously Known as Beauty Sleep Perfecting Serum)

Instant Glow Aloe + Lingonberry Bronzing Lotion (Previously Known as Instant Glow Bronzing Lotion)

XO Exotic Floral Hydrating Body Wash (Previously Known as XO Body Wash)

Labeling

With a fresh & clean new look, we’ve also branded each skin care product with a letter to help you customize a step-by-step routine. Pick your favorite product from each category for your perfect skincare routine.

C is for cleanse. Products with this letter are the first step in your skincare routine, morning & night.

E is for exfoliate. These products like the Facial Scrubs are best used after or during cleansing & gently melt away dead skin, leaving your skin feeling refreshed & renewed.

T is for tone. Toners are best applied directly after cleansers to help detox & balance the skin.

R is for restore. These specialty products like the Peppermint + Kaolin Toning Mud Mask & Antioxidant Boost Pomegranate + Blue Algae Revive Eye Cream are best applied after cleansing & help repair your skin & bring it back to life.

M is for moisturize. These products will be the last step in your skincare routine, helping to lock in all the other products & keep your skin moisturized.

Multitaskers. A few products like Beauty Sleep Perfecting Serum & Pretty Mist aren’t marked by a certain letter because they are multitaskers & can be used for so many purposes.

We hope you’re as excited for this rebrand as we are! Add some of this new packaging to your cart for National Pink Day & get ready to celebrate with buy one, get one 50% off full size Root products on June 23! Follow along with our zero-waste initiative & see what else we’re working on by following the hashtag #rooteco.

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