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Root Beyond Pink Collection

by Kayla Reusche on October 01, 2019

October is finally here, & that means it's finally time to release our Beyond Pink Collection! In honor of Breast Cancer Awareness Month & those affected by breast cancer, Root created the Beyond Pink Collection.

This collection is inspired by the symbolic pink breast cancer ribbon & features eight pink shades (four blushes & four eyeshadows). Each shade holds a special place in our hearts, as they are all named after Root customers & their loved ones affected by breast cancer.

To further make an impact, Root is donating 1% of its total sales in October to Beyond Pink TEAM, a local breast cancer charity in Iowa.

Meet the Beyond Pink Collection

Carolyn Eyeshadow
CAROLYN EYESHADOW is a matte nude pink.

Joan Eyeshadow
JOAN EYESHADOW is a dusty rose pink.

Lois Eyeshadow
LOIS EYESHADOW is a deep satin pink.

Missy Eyeshadow
MISSY EYESHADOW is a warm peachy pink.

Keller Blush
KELLER BLUSH is a playful poppy pink.

Dorothy Blush
DOROTHY BLUSH is a cool nude pink.

Karen Blush
KAREN BLUSH is dewy rose gold pink.

Sheila Blush
SHEILA BLUSH is a vibrant shimmery pink.



Meet the Beyond Pink TEAM

Beyond Pink TEAM is a nonprofit based in Waterloo, Iowa (only about 30 minutes from Root’s headquarters). The organization is dedicated to breast cancer education, prevention & financially assisting those with breast cancer in the Cedar Valley & surrounding communities.

The Beyond Pink TEAM has made an impact in our community through support groups, free & low-cost mammograms, advocation & more. We believe their values align with ours & are so happy to support their mission & our community!

Every time you wear a Beyond Pink shade, it is my hope that you will be reminded of those who have battled - & continue to battle - breast cancer.
— KRISTA DOLASH, Founder & CEO

Find out more about Root's mission to give back.

1 comment
by Ashley on October 07, 2019

I’m so happy to see products partnering with an organization regarding Breast cancer awareness… that are actually clean and not full of scary ingredients!

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