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October is finally here, & that means it's finally time to release our Beyond Pink Collection! In honor of Breast Cancer Awareness Month & those affected by breast cancer, Root created the Beyond Pink Collection.
This collection is inspired by the symbolic pink breast cancer ribbon & features eight pink shades (four blushes & four eyeshadows). Each shade holds a special place in our hearts, as they are all named after Root customers & their loved ones affected by breast cancer.
To further make an impact, Root is donating 1% of its total sales in October to Beyond Pink TEAM, a local breast cancer charity in Iowa.
CAROLYN EYESHADOW is a matte nude pink.
JOAN EYESHADOW is a dusty rose pink.
LOIS EYESHADOW is a deep satin pink.
MISSY EYESHADOW is a warm peachy pink.
Beyond Pink TEAM is a nonprofit based in Waterloo, Iowa (only about 30 minutes from Root’s headquarters). The organization is dedicated to breast cancer education, prevention & financially assisting those with breast cancer in the Cedar Valley & surrounding communities.
The Beyond Pink TEAM has made an impact in our community through support groups, free & low-cost mammograms, advocation & more. We believe their values align with ours & are so happy to support their mission & our community!
Every time you wear a Beyond Pink shade, it is my hope that you will be reminded of those who have battled - & continue to battle - breast cancer.— KRISTA DOLASH, Founder & CEO
Find out more about Root's mission to give back.
I’m so happy to see products partnering with an organization regarding Breast cancer awareness… that are actually clean and not full of scary ingredients!