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Preservatives are vital to the safety of beauty products, specifically those that are water based. If a product claims preservative-free but contains water or another liquid like aloe juice, run far far away!
Liquids are a breeding ground for harmful mold & bacteria & if they are not preserved properly, even the best skincare can pose a huge health risk. Keep on reading for a breakdown of our favorite natural preservative, organic cane sugar alcohol, & to shed some light on common myths surrounding this ingredient.
Preservatives are an ingredient used to prevent microbial growth in products. Microbes such as bacteria, yeast & mold grow in liquids such as water, aloe juice & hydrosols (to name a few). Whenever you use water or a water-based ingredient, like our main skincare base organic aloe juice, microbes will eventually grow. To inhibit microbial growth, preservatives must be used in some of our products to keep them fresh & safe for use.
Our products use certified organic cane sugar alcohol, pure essential oils & plant extracts to stabilize & maintain the life of our products. We expertly formulate our skincare using these wholesome ingredients to make sure microbes do not grow & also follow up with microbial testing to ensure their safety.
In addition to being an effective preservative, organic cane sugar alcohol also serves as a natural emulsifier & carrier, helping the ingredients in our skincare to deeply penetrate the skin. Our products that do use organic cane sugar alcohol to preserve them are also paired with other skin-nourishing & hydrating ingredients which prevent the alcohol from ever drying out the skin.
Alcohol has received a lot of bad press when it comes to skincare, personal care & cosmetics. The problem with this is that alcohol is a general term. There are certain types of alcohol that aren’t great for your skin (like the rubbing alcohol in your first aid kit), but not all alcohols are inherently bad. We take great care in ensuring that the alcohol used in our products is safe for the skin & adds additional benefits to our products besides just preserving them.
We use organic cane sugar alcohol for its ability to act as:
So not only does organic cane sugar alcohol help preserve our products, but it actually enhances the skincare benefits as well! If you have seen reports of alcohol being drying or irritating to the skin, that information was probably based on using the wrong types of alcohol at 100% concentration. It is important to consider the difference between applying alcohol directly to the skin & applying a product primarily made with skin nourishing oils, butters & extracts in which alcohol is only one small component. Our aloe-based cleansers, serums & moisturizers are preserved with organic cane sugar alcohol, but with a plentiful amount of ultra conditioning ingredients, the last thing they will do is dry out or irritate your skin.
It may be time to rethink the bad press you’ve seen about alcohol. We believe our organic cane sugar alcohol is the safest & most effective natural preservative to keep our products fresh while also helping to deliver all the benefits of our wonderful organic & natural ingredients.