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How to Apply Eyeshadow Like a Pro

by Kayla Reusche on January 16, 2020

If you’re completely lost when it comes to applying eyeshadow, you’re not alone. What even is a crease shade & where’s the right spot to apply dark eyeshadow? Taylor’s got all the answers for you. Follow along as she teaches you how to apply eyeshadow like a pro!


Step 1: Prime the Eyes.

No matter your skin type, it’s always a good idea to prime your eyes. This will create an even base for your eyeshadow to apply smoothly & help your shadows last all day long. Taylor used our Hello Pretty Under Eye Brightener here for the perfect matte base.

Step 2: Apply your Transition Shade.

A transition shade is typically a lighter shade that you apply right above your eyelid crease & up toward your brow bone. A light brown like Sweet Tea or Duke is the perfect soft wash of color that will eventually help tie the entire look together.

Step 3: Carve Out the Crease/Outer Corner.

Applying a darker eyeshadow to the outer corner will help bring dimension to your eyes. You'll want to place this shade on the outer third of your lid & into the crease to make your eyes the center of attention!

Pretty Tip: Try using your Deep Brown Brow Powder as a crease shade. This multi-tasking shade is a gorgeous deep brown that adds so much dimension & definition to the eyes - it’s one of our all-time favs!

Step 4: Add Dimension to the Lower Lash Line.

Apply the same shade you used in the crease to your lower lash line. This will help brighten your eyes & make you look more awake - which we know is something we could all use!

Step 5: Choose your Base Shade.

Just about any shade will work on the lid, so choose whichever shade your heart desires! Here Taylor applied her Pearl Powder Mineral Foundation in shade W2 with our #10 Small Flat Brush to brighten up the base.

Step 6: Make the Inner Corner Pop.

An inner corner highlight can completely transform a look. Use a light, shimmery shade like White Gold Illuminator in the inner corner of your eyes for that extra POP. This will also make your eyes appear brighter & bigger.

Now that you have everything you need to know about creating the perfect eye, start creating some looks with your Root products! Feel free to add some color & play with different techniques to see what you like best. And as always, don’t forget to tag us in your looks @rootpretty for a chance to be featured on our Instagram feed!

Still feel like you need help with makeup application? Check out more of our tutorials on the Pretty Blog!

2 comments
by Katie on May 28, 2020

I’ll have to try this tomorrow!

by Mandy on January 22, 2020

I’ll be coming back to this for sure! Seeing these videos makes it seem really easy, but when I go to do it, I don’t remember everything! So, having a place like this to look back at it is great!

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