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Ditch the Toxins: Find Out What's Really in Your Liquid Eyeliner

by Kayla Reusche on July 01, 2019

Pretty Swap: Swap Your Conventional Eyeliner for Root’s Nontoxic 100% Line Liquid Eyeliner

Winged eyeliner has always been my go-to, but I never realized how many toxic ingredients were in the conventional liquid eyeliners I was using. So many people blindly trust the makeup they buy, & it’s easy to see why. We just assume the products are safe & have to meet strict standards to be on the shelves, but the reality is that they aren’t & they don’t.


Four Harsh Ingredients Commonly Found in Conventional Eyeliners to Avoid
  1. Isobutylparaben: Isobutylparaben, also known as Isopropylparaben, is a paraben used as an antifungal & microbial agent to help preserve cosmetics. These parabens mimic estrogen & may disrupt your body’s hormones. They have even been linked to cancer. 
  2. Butylparaben: Butylparaben is also a paraben used to preserve cosmetics, which has been linked to hormone disruption.
  3. BHT: This antioxidant is an additive used to preserve makeup. Even though it’s generally used in small quantities, it can lead to allergic reactions & cancer.
  4. Imidazolidinyl Urea: Imidazolidinyl Urea is used as a preservative & anti-microbial agent. This allows the chemicals to penetrate deeper into the skin & can increase skin irritations. For Imidazolidinyl Urea to work properly, it must be combined with other toxic preservatives.

Not only are these ingredients hard to pronounce, but they’re harmful for your skin & body. Unfortunately, these are usually only a few of the toxic ingredients used in conventional eyeliner.


Nontoxic Ingredients in Root’s 100% Line Liquid Eyeliner

By taking out all the toxic ingredients commonly found in conventional liquid eyeliners, Root’s liquid eyeliner is left with only the best natural ingredients. Here’s a look at the full list of its ingredients, without a trace of toxicity.

Water, Glycerin (from soy), Behenic Acid (from ben oil tree), Cellulose Gum (from vegetable), Squalane (from vegetable), Xanthan Gum (from vegetable sugar), Hydrolyzed Corn Starch, Organic Rosemary Leaf Extract, Organic Matricaria Flower Extract, Organic Aloe Leaf Juice, Tocopherol (Vitamin E), Ascorbic Acid (Vitamin C), Vanilla Planifolia • May Contain: Titanium Dioxide & Iron Oxides

We always want you to know exactly what is in our products so you can feel confident putting the product on your skin. The best part about our 100% Line Liquid Eyeliner is that it works just as well, if not better, than conventional liquid eyeliner. It easily applies with its user-friendly felt tip & once dry, doesn’t budge.

If you’ve been using a conventional eyeliner, now’s the time to make a pretty swap & switch to a clean alternative like our 100% Line Liquid Eyeliner.

xo, Taylor

Find out more about Taylor & our other Root Models here!

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