Celebrating 6 Years of Root!

by Kayla Reusche on October 03, 2019

It's Root's 6th Birthday!


Root is Turning 6! Help us Celebrate With One of Our Biggest Sales of the Year!

About six years ago, Krista was on the hunt for natural beauty products she could trust. She couldn’t find products that lived up to her standards anywhere, so she decided to make them herself. What started as a hobby in Krista’s kitchen has grown into a company beyond her wildest dreams. Six years later, we are celebrating Root’s birthday the only way we know how - with a MAJOR sale & new releases!

15% Off Full Size Root Products

This is our favorite day of the year, so it wouldn’t be a proper celebration without one of the biggest sales of the year! Celebrate with 15% off all full size Root products.

How It Works:

  • The sale runs online & in store from Oct. 7 to Oct. 13.
  • No code needed. Just add your favorite Root products to your cart, & the discount will automatically apply at checkout.
  • Duos, Value Sets, Gift Sets & Gift Cards are not eligible for the discount as well as non-Root products like Z-Palettes, ColorSwitches, diffusers & LavaEssentials.
  • Cannot be combined with any additional discounts.


FREE GIFT • Free Unreleased Pretty Paint Cream Eyeshadow Duo with $125+

Get your hands on an unreleased Pretty Paint Cream Eyeshadow Duo when you spend $125+. These two Cream Eyeshadows offer intense pigmentation & shimmer. Use a brush or your finger for effortless application, & watch as the creamy pigment transforms into a youthful finish. These babes are only available as a free gift for now, so be sure to snag one! As long as your cart totals $125+ before taxes & shipping, you will be prompted to add the free duo at checkout.

Image of New Root Pretty Forever Palette & Pretty Paints

NEW RELEASES • Root Palette & Pretty Paint Cream Blush + Lip

Pretty Paint Cream Blush + Lip - The long-awaited release of our Pretty Paint is finally here! Pretty Paint is a cream blush + lip formula, designed to provide a light color & nourish your cheeks & lips. Wear it all over the cheeks for a dewy wash of color, or wear it on your lips for a beautifully tinted pout. We are releasing FOUR Pretty Paint shades that are going to go FAST, so be sure to snag them quick!

Pretty Forever Palette - The Pretty Forever Palette is also making its debut for our big birthday sale! This double decker magnetic palette is perfect for holding all your pan products, Pretty Paints & small brushes. It even has a mirror & holds nearly triple the number of pans of our previous Medium Z Palettes. With custom artwork from a talented Root customer, this sleek palette is the perfect companion for a vacation or a day away from home.

Root's Birthday Party

Are you a local? Come help us celebrate Root’s birthday at our Open House! Check out our new releases, shop our sale & celebrate with the Root team with drinks & snacks! Check out our Open House at our headquarters in Waverly from 10AM-3PM on Saturday, Oct. 12. Don’t forget to RSVP!

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Get Early Access

Want early access to the sale & these new products? Then be sure to join the Root Pretty Club on Facebook (you must answer the three prompted questions when joining in order to be accepted in the group)! Get your wish lists ready because this is going to be EPIC! We hope you’re ready to celebrate 6 years of Root with us!

by Heather on November 07, 2019

Love it all!

by Sarah on October 14, 2019

Happy 6th Birthday Root!! So thankful for this company and products that have changed my skincare in incredible ways!! 💕

by Karen Seay on October 12, 2019

Happy birthday! I am so happy I found your company; your cosmetics, skin care line, and customer service are second to none.

by Kristine Gers on October 10, 2019

Happy birthday Root! Love your products, can’t wait to try some new ones!


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