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2020 Summer Root Model Search

by Kayla Reusche on March 09, 2020

It's Time to Find the Next Root Models!

Welcome to the 2020 Summer Root Model Search! We're looking for four fresh faces to represent Root for the next six months, & we want YOU to apply.

Since the very beginning, we’ve only used real customers & ourselves in our marketing efforts. No professional models, super fancy equipment or filters. Just raw, real beauty that represents our nontoxic community.

If you love beauty, creating high-quality content & Root, then this is the job for you. No matter your age, style or skill level, all are welcome to apply. If you love creating fun photos & Instagram Stories, you’re in luck! Your content will be featured on Root’s social media, website & marketing. Plus, we'll shower each model with Root products, discounts & more!

Here’s a glimpse of the type of photos we’re looking for from Root Models.

Here’s How to Enter

ROUND 1 • March 9 - March 29


1. Post a headshot photo to your Instagram with the hashtag #rootmodelsummer20 & tell us why you want to be a Root Model!

Headshot Photo Requirements:

  • Well lit, natural lighting, white background (no sheets or wrinkled backdrops), no filters or effects, high resolution & clarity (not pixelated or grainy)

Tell us in the caption why you want to be a Root Model! What does Root mean to you? Why would you make the BEST Root Model?

Don't forget to tag us @rootpretty, too!

2. Fill out the Round 1 Form here.

Entry must be officially submitted by March 29 at 11:59pm CST.

All participants will be notified via email by March 30 as to whether they are moving on to Round 2. If moving on to Round 2, all instructions will be provided at that time. There is no limit as to how many participants move on to Round 2.

What Does a Root Model Do?

Our 2020 Summer Models will represent our company from May 4, 2020 - October 31, 2020.

  • NEW THIS TERM: Root Models post photos & videos on their Instagram as an extension of the Root Marketing Team.
  • NEW THIS TERM: Root Models must be committed to posting three times per month on their Instagram page & one time per month in the Root Pretty Club Facebook Group.
  • Root Models will be featured on our website, social media & marketing.
  • Root Models may have opportunities to travel with us to events throughout the year.

What Are We Looking for in a Root Model?

There is no specific age or look required to be a Root Model. Whether you’re 20 or 60 years old, all are welcome to apply. We want to represent the Root Community as best as possible, & that means there's no one better than YOU!

When selecting our Root models, we are judging based on the following criteria. Here are some tips!

  • Photo Quality • The quality of photos submitted plays a huge role, as models will be producing their own photos. Please submit only high-quality, high-resolution images. Photos must be unedited. Fancy equipment isn’t necessary; we find that you can achieve professional quality even with an iPhone.
  • Photo Lighting • Natural lighting is key! (Stand facing a window so the natural light shines right on your face.) Root Models may not use any artificial lighting or filters in their content.
  • Video Quality • Videos should have exceptional quality & lighting & should be filmed against a solid white background.
  • Creativity • Think fun, pretty, fresh & light for photos! Having a creative eye for makeup application & being able to portray this is a huge factor in selecting our Root models.
  • Personality • A Root Model is friendly & excited to be a part of our company. Having a passion for natural products will take you far!

Let’s Talk Prizes

Root Models will receive:

  • A welcome package valued at $250+ full of everything you need to get started as a Root Model.
  • NEW THIS TERM: EXCLUSIVE early access to new releases in exchange for content.
  • NEW THIS TERM: An exclusive Root Model discount code.
  • NEW THIS TERM: A commission link, allowing each model the opportunity to earn extra money for referring Root customers.
  • Cash or Root credit for the high-quality content you produce on Instagram.

Round Information

ROUND 1 • March 9 - March 29

Round 1 will focus on simple photography skills & getting to know you. Participants will:

  • Take a HEADSHOT PHOTO showing their pretty face in natural lighting.
  • Complete Round 1 Form.

Deadline: Entry must be officially submitted by March 29 at 11:59pm CST.


ROUND 2 • March 30 - April 12

All Round 2 Participants’ Round 1 headshot photos will be posted to Root’s Facebook page on March 30. The public will vote by “liking” photos of the Model Search participants. Voting will close on April 12. The top 3 participants with the most “likes” on their photo will automatically proceed to Round 3. 

In addition to the Facebook voting, all participants will:

  • Post a VIDEO to their Instagram feed explaining why they want to be a Root Model.
  • Complete Round 2 Form.

Deadline: Entry must be officially submitted by April 12 at 11:59pm CST.


ROUND 3 • April 14 - April 29

All participants will:

  • Post a MAKEUP TUTORIAL to their IGTV, walking us through their look.
  • Post a LIFESTYLE PHOTO to their Instagram feed, featuring their finished look from the Round 3 video.
  • Complete Round 3 Form.

Deadline: Entry must be officially submitted by April 29 at 11:59pm CST.

We will announce the four 2020 Root Models on May 4, 2020.

Official Rules:

  • To enter, you must be 18 years of age (by May 4, 2020) & be located in the US.
  • Winning 2020 Summer Root Models will be committed to fulfilling their roles for the duration of their 6-month term.
  • Root Models also agree not to represent or promote any other beauty brands or brands that sell similar products to Root during their term.
  • While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.

Please direct any questions to us at: models@rootpretty.com

1 comment
by Brigid Bahl on April 16, 2020

My daughter Bethany Heath loves your products. Got me on to them. Is a busy mom with 6 children and 1 more on the way. Loves natural things. Has her young daughter 11 starting on the same path. Just cause I’m her mom I’m just saying. She’s a busy mom on the go and still takes time to care for herself with your products. She would be your best model. Just not sure if she would take the time. She did comment on the mascara or maybe it was eyeliner that she was dunked tank a couple time and was as good as new. We do plan to go to Waverley and get a make over and get products just have to figure out the timing Thanks

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