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Welcome to the first model search of 2020! We’re holding TWO model searches this year, one in the winter & one in the summer. Each search, we select six fresh faces to represent Root for a six-month term.
Since the very beginning, we’ve only used real customers & ourselves in our marketing efforts. No professional models, super fancy equipment or filters. Just raw, real beauty that represents our nontoxic community.
If you love beauty, creating high-quality content & Root, this is the job for you. No matter your age, style or skill level, all are welcome to apply! If you love creating fun Instagram Stories & tutorials, you’re in luck! Your content will be featured on Root’s social media, website & marketing. Plus, we'll shower each model with Root product, discounts & more!
Here’s a glimpse of the type of photos we’re looking for from Root Models.
Show us your pretty face! This headshot photo should show you in the best light.
Headshot Photo Requirements:
Well lit, natural lighting, white background (no sheets or wrinkled backdrops), no filters or effects, high resolution & clarity (not pixelated or grainy)
YOU MUST follow this naming convention when uploading to Dropbox: FirstName_LastName_Headshot.jpg
Put on your favorite Root products & tell us why you’d make the BEST Root Model! Don’t have any Root makeup products yet? That’s okay - tell us what’s on your wishlist.
Video Requirements
1-2 minutes in length, vertical video (just record on your phone!), well lit, natural lighting, white background (no sheets or wrinkled backdrops), no filters or effects, high resolution & clarity (not pixelated or grainy)
YOU MUST follow this naming convention when uploading to Dropbox: FirstName_LastName_Video.mp4
Feel free to tag us @rootpretty, too!
Entry must be officially submitted by Sept. 29 at 11:59pm.
All participants will be notified via email by Sept. 30 as to whether they will move on to Round 2. If moving on to Round 2, all instructions will be provided at that time. There is no limit as to how many participants move on to Round 2.
Our 2020 Winter Models will represent our company from Nov. 4, 2019 - April 30, 2020.
There is no specific age or look required to be a Root Model. Whether you’re 20 or 60 years old, all are welcome to apply. We want to represent the Root Community as best as possible, so we would love to see a variety of applicants.
When selecting our Root models, we are judging based on the following criteria. Here are some tips!
Each model will receive:
Round 1 will focus on both simple photography & video skills. Participants will:
Deadline: Entry must be officially submitted by September 29.
All participants will be notified via email by Sept. 30 as to whether they will be moving on to Round 2. If moving on to Round 2, detailed instructions will be provided at that time. There is no limit as to how many participants move on to Round 2.
All Round 2 Participants’ headshot photos will be posted to Root’s Facebook page on September 30. The public will vote by “liking” photos of the model search participants. Voting will close on Oct. 13. The Top 3 participants with the most “likes” on their photo will automatically proceed to Round 3.
Candidates will:
Deadline: Entry must be officially submitted by Oct. 13.
All Round 3 models will receive a Root Model Pack of various products. Using the products provided in the Root Model Pack, participants will:
We will announce the six 2019 Root Models on November 4, 2019.
OFFICIAL RULES:
Please direct any questions to us at: models@rootpretty.com
I would absolutely love to do this!!! I think I would be a good candidate for the program. I need to get to making a video. I love that you guys don’t make this only available for MUAs only. It’s wonderful you don’t have to be pro to be a model. This makes me want to apply for the position even more. I don’t believe I have a white backdrop is my only worry!!
I love seeing the tutorials and tips shared by Root Models, they are so helpful for someone who is still learning!
Being a roof model is on my bucket list, so I’m going to enter someday when I’m a little older :)
I love root makeup, and y’all’s skincare is the best. My favorite product its so hard to choose would have to be Rose Otto Mist. It’s so light and refreshing! I use it multiple times throughout the day.
How fun! I’ll share this with my friends!