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2019 Model Search

by Haylee Westendorf on September 11, 2018

Model Search 2019

This year, we've decided to completely revamp our Root Model Search, and we're so excited to share it with you!

We will be holding not one, but TWO Model searches, one this Fall, and one in Spring 2019. Each search, we will select SIX fresh faces that will be committed to representing Root for their 6 month term. We're excited to bring a unique group of faces together that every Root customer can relate to! 

We believe in showcasing our customers & real people instead of hiring professional models to represent our brand. And since day one, we have only used customers & ourselves to display our natural beauty products. Are you creative, have a talent for taking high-quality photos & a dedicated passion for Root? ...then this gig is for you! (Details on how to enter below!)

We'll shower each model with tons of Root product, giftcards & more! Plus, we'll feature all the high-quality photos you take on our social media + website. Love creating fun Instagram stories & tutorials? You're in luck because Root models will have the opportunity to record & share instagram stories that our followers will love!

Here's a glimpse of the type of photos we're looking for from a Root Model! 

Image of Root Model Image of Root Model Image of Root Model Image of Root Model

 

HERE'S HOW TO ENTER:

ROUND 1

This is your chance to show off your photo-taking skills! Take a look at our Instagram @rootpretty to see the type of model shots what we're lookin for! If you don't have a solid white background use a white poster/foam board. Wearing Root in your photo? Tell us what you have on! (Though wearing Root is not required.)

Two ways to apply:

Option 1: INSTAGRAM

  1. Post a headshot of yourself with a white background to Instagram telling us why you would make the BEST Root Model, include the hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
  2. Upload your photo submission and fill out model entry form.

Option 2: FACEBOOK

  1. Post a headshot of yourself with a white background to directly to our Facebook wall telling us why you would make the BEST Root Model, include hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
  2. Upload your photo submission and fill out model entry form.

    See Rounds 2-3 details below.

     

      SO... WHAT DOES A ROOT MODEL DO?

      Our Root Models will represent us from November 1, 2018 - April 30, 2019.

      • Root Models must be committed to taking (at least) 4 separate high-quality look photos, recording 1 Instagram Story each month and submitting them to Root’s Marketing Team.
      • In exchange for the above content, Root Models will receive FREE product & monthly giftcards to Root! Plus, they'll have first access to new product & shade releases!
      • Root Models will be featured on our website, social media & marketing.
      • Root Models may have opportunities to travel with us for events throughout the year.
      • Root Models will also have opportunities to produce YouTube, IGTV videos and Blog posts throughout their term for additional payment.

      WHAT ARE WE ARE LOOKING FOR IN A ROOT MODEL?

      There is no specific age or look required to be a Root model! If you have a passion for natural beauty products & taking high-quality photos of you wearing them, then this is the gig for you! Models chosen will be a huge representation of Root, professionalism is as absolute requirement for this role.

      When selecting our Root models we are judging based on the following criteria, here are some tips!

      • Photo quality - The quality of photos submitted plays a huge role in selecting our models, as models will be producing their own photos - unedited photos are required & always keep photo background in mind. Please submit only high quality, high resolution images with a solid white background. (We find that you can achieve professional photos with an iPhone, we recommend using the "non selfie" side camera & have a friend take your photo for you). Because we will be using the photos YOU produce in our marketing they need to be top notch. We've seen tons of great quality photos from even cell phones, so don't fret if you don't have a super fancy camera.
         
      • Photo Lighting - Natural lighting is key! (Stand, facing a window so the natural light shines right on your face.) We do not use artificial lighting. No "pretty" filters. 

      • Creativity - Think fun, pretty, fresh & light for photos! Having a creative eye for makeup application & being able to portray this to people is a huge factor in selecting our Root models, though being a professional makeup artist is not necessary.

      • Personality - A Root model will be friendly & excited to be a part of our company. Having a passion for natural products will take you far!

      Here's a glimpse of the type of photos we're looking for from a Root Model! 

      Image of Root Model Image of Root Model Image of Root Model Image of Root Model

      LET'S TALK PRIZES!

      6 Root Model Prizes:

      • A prize package worth $300+ including Root products & products from our sponsors: Wells Cooperative & Vera Mona.
      • Each month, in exchange for 4 separate high-quality look photos & 1 Instagram story, Root Models will receive FREE product & Root giftcards! (over $75 total value each month!)

      Please direct any questions to us at: models@rootpretty.com

      While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.

      ---

      ROUND INFORMATION

      Round 1 • September 10 - September 30

      Two ways to apply:

      Option 1: INSTAGRAM

      1. Post a headshot of yourself with a white background to Instagram telling us why you would make the BEST Root Model, include the hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
      2. Upload your photo submission and fill out model entry form

      Option 2: FACEBOOK

      1. Post a headshot of yourself with a white background to directly to our Facebook wall telling us why you would make the BEST Root Model, include hashtag #rootmodel19 (photo must be posted between September 11 - 30, 2018)
      2. Upload your photo submission and fill out model entry form

      Tips: This is your chance to show off your photo-taking skills! Take a look at our Instagram @rootpretty to see the type of model shots what we're lookin for!

      If you don't have a solid white background use a white poster/foam board.

      Wearing Root in your photo? Tell us what you have on!  (Though wearing Root is not required.)


      ROUND 2 • October 1 - October 14

      Candidates will receive Round 2 information by September 30.

      1. Submit 3 new photos of yourself (focusing on photo quality & lighting)
      2. Fill out Model Questionnaire
      Entry must be submitted through the link sent in your Round 2 information email.
        • All models will be posted to our Facebook page on October 1 - the top 3 models with the most LIKES will automatically move on to Round 3 (likes must be given by Oct. 14)

        DEADLINE OCTOBER 14 • Round 2 models must submit photos and fill out questionnaire through the link received in their Round 2 information email for complete entry.


        ROUND 3 • October 15 - October 31

        Up to 30 candidates will receive Round 3 information by October 15.

        1. Round 3 models will be sent a Root Model pack for their final challenge
        2. Complete an Instagram Story showing us how you would story throughout the year as a Root Model
        3. Submit 2 looks, with 4 photos per look (full face, details, arm swatch, etc.). Upload the 8 photos, along with look details.

        Entry must be submitted through the link sent in your Round 3 information email.


          DEADLINE OCTOBER 31 • Round 3 models must submit photos and Instagram story through the link received in their Round 3 information email for complete entry.


          We will announce the six 2019 Root Models on November 2, 2018.

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          OFFICIAL RULES:

            • To enter you must be 18 years of age (by November 2, 2018) and be located in the USA.
            • Winning 2019 Root Models will be committed to fulfilling their roles for the duration of their 6 month term.
            • While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.
          4 comments
          by Christina Stratton on October 11, 2018

          I absolutely love everything about this! Yeeeee I cant wait to see how this turns out! Xo

          by Kierra Douglas on September 15, 2018

          I’m so excited for this model search! What an incredible opportunity to represent a brand with an awesome mission!

          by Ashlee nix on September 15, 2018

          I think what you guys are doing with the model search is supper amazing! I’m so excited to see who turns up!

          by Katie Garrett on October 11, 2018

          Hi!! I entered last year and made it a few rounds!! I would love to enter again. How do I get started!??

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