2018 Model Search

*Due to current national disasters we have extended our Round 1 deadline until September 28th & combined it with Round 2, pushing Round 2's deadline to September 30th.

  • Should you enter Round 1 near the September 28th deadline, please be prepared to complete Round 2 on time, by the September 30th deadline.
  • Round 1 models moving onto Round 2 will now be notified between September 11-28.

Sending all of our love those currently affected. The below post has now been updated with NEW dates & details. To accommodate shorter timelines, we have changed our Round 4 entry entry requirements & removed our video tutorial requirement in Round 4.

The time is here for our fourth annual Root Model Search!
We believe in showcasing our customers & real people rather than hiring models to represent our brand. Since day one, we have only used customers & ourselves to display our natural beauty products! If you are creative, into social media & a diehard Root fan this gig is for you! Check out our current models, on Instagram @rootprettymodels!

ROUND 1

Round 1 • Two ways to apply:

INSTAGRAM

  1. Post any photo of yourself on Instagram telling us why you would make the BEST Root Spokesmodel, include the hashtag #rootmodel18 (photo must have been posted after September 1 and before September 28, 2017)
  2. Fill out model entry form

FACEBOOK

  1. Post any photo of yourself directly to our Facebook wall telling us why you would make the BEST Root Spokesmodel, include hashtag #rootmodel18 (photo must be posted between September 1 - 28, 2017)
  2. Fill out model entry form

What are we are looking for in a Root model?

There is no specific age or look required to be a Root model! If you have a passion for natural products this is the gig for you! Models chosen will be a huge representation of Root, professionalism is as absolute requirement for this role.

When selecting our Root models we are judging based on the following criteria, here are some tips!

  • Photo quality - the quality of photos submitted plays a huge role in selecting our models, as models will be producing their own photos - unedited photos are preferred & always keep photo background in mind (we find that you can achieve professional photos with an iPhone, we recommend using the "non selfie" side camera & have a friend take your photo for you)
  • Photo lighting - natural lighting is key!
  • Creativity - Think fun, pretty, fresh & light for photos! Having a creative eye for makeup application & being able to portray this to people is a huge factor in selecting our Root models, though being a professional makeup artist is not necessary.
  • Personality - a Root model will be friendly & excited to be a part of our company. Having a passion for natural products will take you far!

What does our Spokesmodel do?

Our Root Spokesmodel will represent us from November 7, 2017 - October 31, 2018!

  • Run their own Root Instagram, posting a minimum of once a day and being very active with followers daily (replying to comments, posting on her Instagram story, etc.). It is important that you are familiar enough with Instagram to run your own account, but we will help mentor you!
  • Our Root Spokesmodel will be featured on our website, social media & marketing.
  • We may also ask our Spokesmodel to travel with us for events throughout the year & beyond.
  • Opportunities to produce YouTube videos and Blog posts throughout the year for additional payment

PRIZES!

1 Spokesmodel Grand Prize:
$2,500 cash, Root Makeup for a year, plus a swag bag of great products from our sponsors!

10 Root Model Prizes:
A prize package worth $250 including Root products & products from our sponsors. Sponsors to be announced in September!

Please direct any questions to us at:
models@rootpretty.com
Subject: 2018 Root Model Search
While we will not claim your photo as our property, by submitting your photo to us you are giving us the right to use that photo on Root's website, advertising & social media.

ROUND 1 CHALLENGE • TWO WAYS TO APPLY!
September 1-28

INSTAGRAM

  1. Post any photo of yourself on Instagram telling us why you would make the BEST Root Spokesmodel, include the hashtag #rootmodel18 (photo must have been posted after September 1 and before September 28, 2017)
  2. Fill out model entry form

FACEBOOK

  1. Post any photo of yourself directly to our Facebook wall telling us why you would make the BEST Root Spokesmodel, include hashtag #rootmodel18 (photo must be posted between September 1 - 28, 2017)
  2. Fill out model entry form
ROUND 2 CHALLENGE, models will be notified between September 11 - September 30
September 11 - September 30
  1. Submit 3 new photos of yourself to models@rootpretty.com (focusing on photo quality & lighting) 1 of the 3 photos must be a headshot on a solid white background
  2. Post your headshot to Instagram with hashtag #rootmodel18
  3. Entry must be submitted through the link sent in your Round 2 model email
tip: If you don't have a solid white background use a white poster/foam board
DEADLINE SEPTEMBER 30 • Round 2 models will be given a link between September 11th-30th to submit their Round 2 challenge photos

ROUND 3 CHALLENGE, models will be notified by October 1st
October 1 - 5
• Fill out model questionnaire
• All models will be posted to our Facebook page - the top 3 models with the most LIKES will automatically move on to Round 4 (likes must be given between October 1 - 5, 2017)
DEADLINE October 5 • Round 3 models will be given a link on October 1st to our model questionnaire

ROUND 4 CHALLENGE, 40 models will be notified by October 6th
October 6 - 17
• Complete Instagram Story showing us how you would story throughout the year as our Root Spokesmodel
• Complete 2 look photos & 3 product photos
DEADLINE OCTOBER 17 • Round 4 models will be given a link on October 6th to submit their Round 4 challenge

ROUND 5 CHALLENGE, 20 models will be notified by October 18th
October 18 - 31
• Round 5 models will be sent another Root Model pack for their final video
• Submit 5-10 minute Spokesmodel video telling us why you would be the best person to represent Root! We are looking for an inspiring person who wants to share their love of natural products - express which Root products are your go to favorites (upload to YouTube & include link in Round 5 Model Entry from)
• Submit 6 mock Instagram photos with captions via text (# is listed on the Round 5 Model Entry form)
DEADLINE OCTOBER 31 • Round 5 models will be given a link on October 18th to submit their Round 5 challenge

OFFICIAL RULES:
  • To enter you must be 18 years of age (by November 6, 2017) and be located in the USA.
  • You must not be paid or committed to endorse another brand of cosmetics or personal care products.
  • Winning 2018 Root Spokesmodel should be committed to wearing Root for their entire 2018 term.
Models will be announced November 6th!
Krista Dolash
Krista Dolash

Author



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