What You'll Never Find in Root Products

Root products are packed with good-for-you ingredients like grapefruit oil, lavender oil, organic aloe and vitamin E, just to name a few. However, what we don't put in our products is even more important. We believe you deserve better than harmful chemicals and toxic additives. Here’s a few of the ingredients that you’ll never find in our products and why.

These are preservatives, found in all sorts of products from makeup to skincare. They go under the names methylparaben, butylparaben and propylparaben. They mimic estrogen in the body and are found in breast cancer tumors. 

Artificial Fragrance
Labeled as parfum, these make a product smell great but in reality are just loads of chemicals. Companies can lump any dangerous combination of ingredients under the label parfum, without having to disclose what it’s actually made up of. They have been associated with endocrine disruption, fertility issues, diabetes, obesity, liver and breast cancer. If you've ever had a sensitivity issue with fragrance you will love to see that we only use natural fragrances & essential oils.

Artificial Colorants
Think of the colors found in nature. If electric neon orange doesn’t exist naturally, chances are, it’s artificial. Though they create some pretty vivid colors in makeup, their toxic, cancer-causing potential is anything but. Beware colorants derived from coal tar, labeled as FD&C or D&C, followed by the color’s name and a number. Natural and safe colorants we use are mica pigment, Titanium Dioxide, Oxides, Iron and Tin Oxide and Ultramarines.

Labeled as sodium lauryl sulfate, it creates rich, foamy lathers but can also potentially create cancer, neurotoxicity, organ toxicity, skin irritation and endocrine disruption.

This ingredient makes beauty products feel soft and squishy. However, phthalates have also been linked to icky things like hormone disruption, asthma, fertility issues, and obesity.

Rest assured, you’ll never find any of these scary ingredients in Root products. When you apply our makeup and skincare you can enjoy feeling pretty without consequence.

Ivy Boyd
Ivy Boyd


1 Response

Josie Holmes
Josie Holmes

January 02, 2017

This article was truly educational. Next time I’m passing a “beauty” aisle I’ll be tempted to read the ingredients on some of the products. I’m sure I’ll be shocked. I plant to spread the awareness to friends and family from what I learned in your piece. Thank you Root for offering all the natural, chemical-free and not-toxic products!

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