Just released

Pretty Skin Perfecter

Foundation, contour, concealer...
Pretty Skin Perfecter does it all.

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Aromatherapy Soap Bars

plastic-free, high-lather bars leave your skin silky soft & hydrated

VEGAN

GLUTEN FREE

CRUELTY FREE

NONTOXIC

eco-friendly + customizable

Pretty Forever Palette

Build your dream makeup palette

All the shades you love & none you don't. All of our pressed pan color cosmetics & Pretty Paints effortlessly snap into our Pretty Forever Palette

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GIVING BACK

We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.

REAL BEAUTY

Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.

YOUR BEAUTY BFF

Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.