The very best in eco beauty.

"What you put on your face & body should be natural, safe & enhance your beauty at an affordable price." Krista, Founder & CEO
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Small batch beauty made in our in-house lab in Waverly, Iowa. Woman founded & owned since 2013.

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nontoxic best sellers

100% Lash Natural & Organic Mascara

4.5
Rated 4.5 out of 5 stars
539 Reviews
$ 18.00

2 colors available

Pearl Powder Mineral Foundation

4.8
Rated 4.8 out of 5 stars
421 Reviews
$ 18.00

48 colors available

Pure Glow Rose Otto + Seabuckthorn Organic Beauty Balm

4.8
Rated 4.8 out of 5 stars
306 Reviews
$ 28.00

Pretty Booster Liquid Minerals

4.8
Rated 4.8 out of 5 stars
278 Reviews
$ 22.00

12 colors available

Organic Aloe Setting Silk

4.9
Rated 4.9 out of 5 stars
149 Reviews
From $ 10.00

Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz

4.9
Rated 4.9 out of 5 stars
212 Reviews
$ 18.00
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Nontoxic Makeup

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Organic Skincare

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Plant Powered Haircare

SHOP HAIR

Natural Perfume & Body

SHOP BODY

An Organic Clean-It-All Concentrate

SHOP CLEANING

Organic Essential Oils

SHOP EOS

Safe Kids Products

SHOP KIDS

Men's Organic Personal Care

SHOP MEN

Gentle Dog Shampoo

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TRY ROOT

truly nontoxic

Beauty, Personal Care & Home

From beauty to body, hair to home, Root was created to make safe products that outperform the toxic ones while keeping prices honest.

Your One Stop Nontoxic Shop

  • Body
  • Makeup
  • Skincare
  • Hair
  • Home

Organic Coconut Sugar Scrub

5.0
Rated 5.0 out of 5 stars
24 Reviews
$ 12.00

Sample XO Perfume • 100% Natural, Alcohol Free Fragrance

3.8
Rated 3.8 out of 5 stars
21 Reviews
$ 3.50

Organic Coconut + Peppermint Sugar Scrub

4.6
Rated 4.6 out of 5 stars
22 Reviews
$ 12.00

Instant Glow Aloe + Lingonberry Bronzing Lotion

4.5
Rated 4.5 out of 5 stars
39 Reviews
$ 24.00

Moisture Whip Peppermint + Shea Butter Deep Conditioning Body Cream

4.7
Rated 4.7 out of 5 stars
12 Reviews
$ 24.00
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Pretty Everything Soap • Bright Side Soap Concentrate

5.0
Rated 5.0 out of 5 stars
17 Reviews
$ 16.00

100% Lash Natural & Organic Mascara

4.5
Rated 4.5 out of 5 stars
539 Reviews
$ 18.00

2 colors available

Pearl Powder Mineral Foundation

4.8
Rated 4.8 out of 5 stars
421 Reviews
$ 18.00

48 colors available

Pretty Booster Liquid Minerals

4.8
Rated 4.8 out of 5 stars
278 Reviews
$ 22.00

12 colors available

Organic Aloe Setting Silk

4.9
Rated 4.9 out of 5 stars
149 Reviews
From $ 10.00

Pretty Booster+

4.7
Rated 4.7 out of 5 stars
167 Reviews
$ 24.00

13 colors available

Pretty Skin Perfecter

4.8
Rated 4.8 out of 5 stars
151 Reviews
$ 18.00

13 colors available

Intro to Clean Skincare Bundle • Trial Size

4.8
Rated 4.8 out of 5 stars
12 Reviews
$ 53.90 $ 77.00

Intro to Clean Skincare Bundle • Full Size

5.0
Rated 5.0 out of 5 stars
9 Reviews
$ 86.80 $ 124.00

Original Argan + Helichrysum Beauty Sleep Perfecting Serum • .4oz

4.9
Rated 4.9 out of 5 stars
212 Reviews
$ 18.00

Fresh Face Grapefruit + Charcoal Clearing Cleanser

4.8
Rated 4.8 out of 5 stars
124 Reviews
$ 23.00

Antioxidant Boost Pomegranate + Blue Algae Revive Eye Cream

4.8
Rated 4.8 out of 5 stars
76 Reviews
$ 18.00

Organic Peppermint + Willow Bark Clarifying Toner

4.9
Rated 4.9 out of 5 stars
71 Reviews
$ 18.00

Pretty Hair Day Arrowroot + Citrus Volumizing Dry Shampoo

4.8
Rated 4.8 out of 5 stars
80 Reviews
From $ 20.00

2 colors available

Pretty Hair Day Shampoo Bar

4.9
Rated 4.9 out of 5 stars
59 Reviews
$ 14.00

Pretty Hair Day Aloe + Grapefruit Purifying Shampoo

4.8
Rated 4.8 out of 5 stars
35 Reviews
$ 22.00

Pretty Hair Day Quinoa + Citrus Tame & Shine Hair Spray

4.6
Rated 4.6 out of 5 stars
30 Reviews
$ 24.00

Pretty Hair Day Avocado + Baobab Weightless Conditioner

4.7
Rated 4.7 out of 5 stars
26 Reviews
$ 24.00

Pretty Hair Day Hibiscus + Marshmallow Root Glossing Hair Mask

4.9
Rated 4.9 out of 5 stars
41 Reviews
$ 26.00

Pretty Everything Soap • Sweet Lavender Mint Soap Concentrate

4.8
Rated 4.8 out of 5 stars
17 Reviews
$ 16.00

Eco Pretty Cloth • 2-Pack + Hook

4.9
Rated 4.9 out of 5 stars
9 Reviews
$ 16.00

3 colors available

Zen • Aromatherapy Candle

3.8
Rated 3.8 out of 5 stars
12 Reviews
$ 24.00

Bulk Pretty Everything Soap • Lemon Soap Concentrate

5.0
Rated 5.0 out of 5 stars
4 Reviews
$ 48.00 $ 60.52

Organic Lavender Essential Oil

4.9
Rated 4.9 out of 5 stars
8 Reviews
$ 22.00

Happy • Aromatherapy Candle

3.8
Rated 3.8 out of 5 stars
12 Reviews
$ 24.00

crafting truly nontoxic beauty since 2013 • loved by 65,000+ customers

VEGAN

GLUTEN FREE

CRUELTY FREE

NONTOXIC

GIVING BACK

We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.

REAL BEAUTY

Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.

YOUR BEAUTY BFF

Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.