Buy one, get one 50% off sitewide
FREE unreleased Pretty Filter Primer with $125+
Celebrate National Pink Day with us - our biggest sale of the year.
Introducing
Infinity Longwear Cream Pigments
Limited Edition | Creamy, long-lasting color for the lips, cheeks & eyes.
the best weekend of the year
A LOOK AT LAST YEAR'S RETREAT
Seasonal Pretty Club
Summer Box
Be the first to try new products with our Seasonal Pretty Club. Each quarter we will bring you a curated box of unreleased Root beauty products at approximately a 25-30% discount.
New subscribers take 20% off their first box & all add-ons with code FIRSTBOX.
eco-friendly + customizable
Pretty Forever Palette
Build your dream makeup palette
All the shades you love & none you don't. All of our pressed pan color cosmetics & Pretty Paints effortlessly snap into our Pretty Forever Palette
GIVING BACK
We are passionate about spreading Root love & happiness. That is why we proudly donate 1% of sales to several hand-picked charities each year.
REAL BEAUTY
Showcasing real beauty is important to us. That's why we use real customers & ourselves in all of our marketing & website.
YOUR BEAUTY BFF
Your happiness is our top priority. We are here to help every step of the way. Text us anytime at 877-773-8890 for beauty assistance.