Hey Pretty, Welcome to Root!

Our goal is to make the highest quality Natural & Organic beauty products anyone can wear & everyone can afford.
Healthy & safe makeup shouldn't be a luxury. All of our products are made with natural, skin-loving ingredients & no fillers. Our products are also Vegan & Gluten Free without the steep price tag or loss of quality. We challenge ourselves daily to make the most fun, trendy & truly effective products that you will adore whether or not you need products for sensitive skin. Please don't hesitate to ask for help, we want your Root experience to be the best ever. We know you will LOVE all of our products & we are here to help you get to know them!
xo, Krista & the Root Team

NEW releases

Add to Your Collection

Trial Unscented Pretty Everything Soap

$ 5.00

Unscented Pretty Everything Soap

$ 22.00

Organic Lemon Essential Oil

$ 13.00

September • Pressed Eyeshadow Pigment

$ 12.00

SHOP the look

Natural & Organic Cosmetics


Top Products This Week

100% Lash Natural & Organic Mascara

$ 14.00

Sample Pearl Powder Mineral Foundation

$ 2.00

Pearl Powder Mineral Foundation

$ 18.00

Pretty Booster Liquid Minerals

$ 22.00

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Made in the USA • Vegan • Organic • Gluten Free • Paraben Free • Cruelty Free